{"id":16100,"date":"2020-12-18T08:16:42","date_gmt":"2020-12-18T07:16:42","guid":{"rendered":"https:\/\/www.snapsoft.de\/blog\/christmas-business-in-e-commerce-find-a-range-with-potential\/"},"modified":"2021-12-06T11:20:51","modified_gmt":"2021-12-06T10:20:51","slug":"christmas-business-in-e-commerce-find-a-range-with-potential-2","status":"publish","type":"post","link":"https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/christmas-business-in-e-commerce-find-a-range-with-potential-2\/","title":{"rendered":"Christmas business in e-commerce: find a range with potential"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lj4iun-1369ddbe34eeb49859a8c548e9c529fe\">\n.flex_column.av-lj4iun-1369ddbe34eeb49859a8c548e9c529fe{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-lj4iun-1369ddbe34eeb49859a8c548e9c529fe av_one_full  avia-builder-el-0  el_before_av_hr  avia-builder-el-first  first flex_column_div av-zero-column-padding '     ><section  class='av_textblock_section av-oyb3wv-597ab625143f01ae0f5dec40e293ad84'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1><strong>Christmas sales in e-commerce &#8211; find products with potential<\/strong><\/h1>\n<p>94 percent of Germans want to use online channels for their Christmas shopping in order to escape the hustle and bustle in the shopping center. This means that only six percent of those surveyed shop purely offline. The Christmas stroll is becoming more and more a digital experience, which of course not only pleases the individual retailers but also the marketplace giant Amazon. Reason enough for all sellers to prepare their product range for the most beautiful and most consuming time of the year. It is essential for retailers whether they go into the Christmas business with the right products and advertise them in the best possible way. Read in this blog how you can get the best possible out of your product range and how our ASIN advisor tool can support you.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-18282 size-full\" src=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2021\/11\/weihnachtsgeschaeft-produkte-finden.jpg\" alt=\"So finden Sie Produkte im Weihnachtsgesch\u00e4ft\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2021\/11\/weihnachtsgeschaeft-produkte-finden.jpg 1600w, https:\/\/www.snapsoft.de\/wp-content\/uploads\/2021\/11\/weihnachtsgeschaeft-produkte-finden-300x225.jpg 300w, https:\/\/www.snapsoft.de\/wp-content\/uploads\/2021\/11\/weihnachtsgeschaeft-produkte-finden-1030x773.jpg 1030w, https:\/\/www.snapsoft.de\/wp-content\/uploads\/2021\/11\/weihnachtsgeschaeft-produkte-finden-768x576.jpg 768w, https:\/\/www.snapsoft.de\/wp-content\/uploads\/2021\/11\/weihnachtsgeschaeft-produkte-finden-1536x1152.jpg 1536w, https:\/\/www.snapsoft.de\/wp-content\/uploads\/2021\/11\/weihnachtsgeschaeft-produkte-finden-1500x1125.jpg 1500w, https:\/\/www.snapsoft.de\/wp-content\/uploads\/2021\/11\/weihnachtsgeschaeft-produkte-finden-705x529.jpg 705w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<h2>Assortment listing and purchasing of goods<\/h2>\n<p>It&#8217;s the beginning of October and gingerbread, tree trunks and the like have been piling up on the shelves of our supermarkets for a few weeks now. Every year we ask ourselves why there are Christmas cookies to buy in late summer. But the Christmas business does not only start so early in brick-and-mortar retail, the promising Christmas business is also starting now in e-commerce.<\/p>\n<p>In order to determine your range of products for the upcoming Christmas business, you should therefore start to analyze and evaluate last year&#8217;s Christmas business now. Investigate which products were particularly in demand and which were less. Which of your items generated the most sales and which did not sell successfully. Then you can think about which of the products should be in your range this year. To do this, you should create a product portfolio and use it to purchase your goods. For this reason, it is important to avoid bottlenecks and delivery difficulties through targeted and thorough warehouse and range planning. If popular products are no longer available at a certain point, the company may lose an enormous share of sales and potential is wasted. As the Christmas season approaches, it is also important to replenish stocks and thus avoid delivery problems.<\/p>\n<h2>Market potential and trend products<\/h2>\n<p>Furthermore, you should also have a look at the development and future of current market events on the marketplaces. Products that are trendy, advertised by influencers on social networks or by large TV companies are the absolute hit at Christmas, especially among young to middle-aged society. Online retailers should definitely take this development into account when planning their range for the upcoming Christmas business. Since the endless market for products and various retailers quickly becomes unmanageable, you should approach the search for new products systematically. The development, production and operation of a product are time-consuming and costly for companies. So that you don&#8217;t run into ruin naively, you should determine whether the effort pays off for your market and whether the product is also worthwhile for your company. There are many tools that can help retailers with a market or competition analysis so that they can better assess the current status and potential of the products.<\/p>\n<h3><strong>Amazon Product Research &#8211; Find niches and articles with potential with the ASIN Advisor<a href=\"\/?page_id=15848\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18249 size-full alignright\" src=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2021\/12\/ico-asin-66_132x132.png\" alt=\"ASINs findne mit dem ASIN-Advisor\" width=\"133\" height=\"132\" srcset=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2021\/12\/ico-asin-66_132x132.png 133w, https:\/\/www.snapsoft.de\/wp-content\/uploads\/2021\/12\/ico-asin-66_132x132-80x80.png 80w, https:\/\/www.snapsoft.de\/wp-content\/uploads\/2021\/12\/ico-asin-66_132x132-36x36.png 36w\" sizes=\"auto, (max-width: 133px) 100vw, 133px\" \/><\/a><\/strong><\/h3>\n<p>Our solution, the<a href=\"\/?page_id=15848\"> ASIN advisor<\/a> supports retailers in optimally expanding their range and in finding trend products and articles with sales potential. The clever advisor tracks down sales opportunities for you while it constantly analyzes the 40 million products on the German Amazon marketplace in order to discover the top 10% of the products in each category. The analysis provides you with valuable information on top seller brands, the density of competitors and listing suggestions.<\/p>\n<p>The dealer overview provides you with information on 10,000 significant relevant Amazon dealers. In addition to access to the top 10 ASINs of your competitors, you get a lot of other interesting data at a glance. Furthermore, our tool shows you the prices at which the articles are traded on the marketplace. This supports you in increasing your sales opportunities and keeping control over your purchasing sources and conditions. With our ASIN advisor, you can stay competitive, find products with potential and expand your own market position in the long term.<\/p>\n<div  class='avia-button-wrap av-1as9ni-ebff802b4cb64f94dd7de391329da04a-wrap avia-button-right  avia-builder-el-2  avia-builder-el-no-sibling '><a href='https:\/\/www.snapsoft.de\/en\/snaptrade\/asin-advisor\/'  class='avia-button av-1as9ni-ebff802b4cb64f94dd7de391329da04a avia-icon_select-no avia-size-small avia-position-right avia-color-blue'  ><span class='avia_iconbox_title' >Find out more here!<\/span><\/a><\/div>\n<h3 style=\"margin: 80px 0px 15px 0px;\">Checklist for listing the range for the Christmas season<\/h3>\n<ol>\n<li>Evaluation of your last Christmas business and subsequent list of the range<\/li>\n<li>Analyze the market potential of new products and trend products<\/li>\n<li>Do the purchase of goods<\/li>\n<li>Brief logistics partner<\/li>\n<\/ol>\n<h2>Conclusion<\/h2>\n<p>For the strategic and successful planning in the Christmas business, a previous list of the range is essential. Our tool is the<a href=\"\/?page_id=15848\"> ASIN advisor<\/a> the ideal companion for identifying products with potential and integrating them into your range with ease. If you have clearly recognized why some products sell well and others are slow-moving, you will not only generate more sales and significantly higher profits in the Christmas business, but also build your market position in the long term. Benefit from the clever &amp; strategic functions of our advisor for a successful Christmas business and beyond.<\/p>\n<\/div><\/section><\/div><div  class='hr av-rqt3dd-093ae65a16e99372bfa4dd90c1099d73 hr-default  avia-builder-el-3  el_after_av_one_full  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p>\n<section  class='av_textblock_section av-k7kicmto-45700e833a58df5116b9a4c10ddc118e'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><strong>You might also be interested in &#8230;<\/strong><\/h3>\n<\/div><\/section>\n<div  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class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Sandy Paasch<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2018\/01\/logo-snapsoft.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Sandy Paasch<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-12-18T08:16:42+01:00\" >2022-02-09 10:17:04<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2025-08-21 16:10:52<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span 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entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/cross-asin-price-optimization\/' title='Cross-ASIN price optimization'>Cross-ASIN price optimization<\/a><\/h3><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/www.snapsoft.de\/en\/category\/blog-en\/\" rel=\"tag\">Blog<\/a>, <a href=\"https:\/\/www.snapsoft.de\/en\/category\/blog-en\/price-optimization\/\" rel=\"tag\">Price optimization<\/a> <\/span><span class=\"av-vertical-delimiter\"><\/span><\/header><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/02\/daniel-eledut-a8KNFpidIPI-unsplash.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>318<\/span>\n\t\t\t\t\t\t<span itemprop='width'>515<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Carmen Osunde<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2018\/01\/logo-snapsoft.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Carmen Osunde<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-12-18T08:16:42+01:00\" >2020-12-18 08:42:06<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2021-01-08 14:04:57<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Cross-ASIN price optimization<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-16219 slide-entry-overview slide-loop-5 slide-parity-even  av_one_third  real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/amazon-buybox-is-the-cheapest-price-the-best-price\/' data-rel='slide-1' class='slide-image' title='Amazon BuyBox &#8211; is the cheapest price the best price?'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/03\/Bester-Preis_Amazon-BuyBox-495x400.jpg\" class=\"wp-image-24418 avia-img-lazy-loading-not-24418 attachment-portfolio size-portfolio wp-post-image\" alt=\"Amazon Repricing\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/amazon-buybox-is-the-cheapest-price-the-best-price\/' title='Amazon BuyBox &#8211; is the cheapest price the best price?'>Amazon BuyBox &#8211; is the cheapest price the best price?<\/a><\/h3><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/www.snapsoft.de\/en\/category\/blog-en\/\" rel=\"tag\">Blog<\/a>, <a href=\"https:\/\/www.snapsoft.de\/en\/category\/blog-en\/price-optimization\/\" rel=\"tag\">Price optimization<\/a> <\/span><span class=\"av-vertical-delimiter\"><\/span><\/header><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/03\/Bester-Preis_Amazon-BuyBox.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>680<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1200<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Carmen Osunde<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2018\/01\/logo-snapsoft.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Carmen Osunde<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-12-18T08:16:42+01:00\" >2020-12-18 08:41:13<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2021-01-08 14:04:39<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Amazon BuyBox &#8211; is the cheapest price the best price?<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-16213 slide-entry-overview slide-loop-6 slide-parity-odd  av_one_third  real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/price-optimization-price-drop-or-opportunity\/' data-rel='slide-1' class='slide-image' title='Price Optimization &#8211; Price Drop or Opportunity?'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/04\/preisoptimierung-preisverfall-oder-chance-1-495x400.jpg\" class=\"wp-image-18670 avia-img-lazy-loading-not-18670 attachment-portfolio size-portfolio wp-post-image\" alt=\"Preisoptimierung Preisverfall oder Chance\" srcset=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/04\/preisoptimierung-preisverfall-oder-chance-1-495x400.jpg 495w, https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/04\/preisoptimierung-preisverfall-oder-chance-1-845x684.jpg 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/price-optimization-price-drop-or-opportunity\/' title='Price Optimization &#8211; Price Drop or Opportunity?'>Price Optimization &#8211; Price Drop or Opportunity?<\/a><\/h3><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/www.snapsoft.de\/en\/category\/blog-en\/price-optimization\/\" rel=\"tag\">Price optimization<\/a> <\/span><span class=\"av-vertical-delimiter\"><\/span><\/header><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/04\/preisoptimierung-preisverfall-oder-chance-1.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>933<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1400<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Clemens Schubert<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2018\/01\/logo-snapsoft.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Clemens Schubert<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-12-18T08:16:42+01:00\" >2020-12-18 08:40:46<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2025-11-06 11:01:52<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Price Optimization &#8211; Price Drop or Opportunity?<\/span><\/span><\/span><\/article><\/div><div class=\"slide-entry-wrap\"><article class='slide-entry flex_column  post-entry post-entry-16210 slide-entry-overview slide-loop-7 slide-parity-odd  av_one_third first real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/free-shipping-to-the-amazon-buybox\/' data-rel='slide-1' class='slide-image' title='Free shipping to the Amazon BuyBox?'><img decoding=\"async\" width=\"495\" height=\"318\" src=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/04\/FREE-SHIPPING-495x318.png\" class=\"wp-image-15682 avia-img-lazy-loading-not-15682 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/free-shipping-to-the-amazon-buybox\/' title='Free shipping to the Amazon BuyBox?'>Free shipping to the Amazon BuyBox?<\/a><\/h3><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/www.snapsoft.de\/en\/category\/blog-en\/price-optimization\/\" rel=\"tag\">Price optimization<\/a> <\/span><span class=\"av-vertical-delimiter\"><\/span><\/header><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/04\/FREE-SHIPPING.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>318<\/span>\n\t\t\t\t\t\t<span itemprop='width'>515<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Sandy Paasch<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2018\/01\/logo-snapsoft.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Sandy Paasch<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-12-18T08:16:42+01:00\" >2020-12-18 08:40:19<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2025-08-21 16:10:57<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Free shipping to the Amazon BuyBox?<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-16167 slide-entry-overview slide-loop-8 slide-parity-even  av_one_third  real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/customer-oriented-pricing-duel-or-duet\/' data-rel='slide-1' class='slide-image' title='Customer-oriented pricing: duel or duet?'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2023\/11\/Kundenorientierte-Preispolitik_Beitragsbild.opt_-495x400.jpg\" class=\"wp-image-22286 avia-img-lazy-loading-not-22286 attachment-portfolio size-portfolio wp-post-image\" alt=\"Kundenorientierte Preispolitik \u2013 Hand eines Mannes tippt etwas in den Taschenrechner\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/customer-oriented-pricing-duel-or-duet\/' title='Customer-oriented pricing: duel or duet?'>Customer-oriented pricing: duel or duet?<\/a><\/h3><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/www.snapsoft.de\/en\/category\/blog-en\/price-optimization\/\" rel=\"tag\">Price optimization<\/a> <\/span><span class=\"av-vertical-delimiter\"><\/span><\/header><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2023\/11\/Kundenorientierte-Preispolitik_Beitragsbild.opt_.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>600<\/span>\n\t\t\t\t\t\t<span itemprop='width'>600<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Christopher Natan<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2018\/01\/logo-snapsoft.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Christopher Natan<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-12-18T08:16:42+01:00\" >2020-12-18 08:29:28<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-11-22 13:40:10<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Customer-oriented pricing: duel or duet?<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-16151 slide-entry-overview slide-loop-9 slide-parity-odd  post-entry-last  av_one_third  real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/repricing-the-art-of-the-right-price-strategy\/' data-rel='slide-1' class='slide-image' title='Repricing: The Art of the Right Price Strategy'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2025\/02\/Preisstrategie-entwickeln-495x400.jpg\" class=\"wp-image-25155 avia-img-lazy-loading-not-25155 attachment-portfolio size-portfolio wp-post-image\" alt=\"Frau sitzt am Schreibtisch mit Taschenrechner und Ordner, um Preise f\u00fcr Preisstragtie zu kalkulieren\" srcset=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2025\/02\/Preisstrategie-entwickeln-495x400.jpg 495w, https:\/\/www.snapsoft.de\/wp-content\/uploads\/2025\/02\/Preisstrategie-entwickeln-845x684.jpg 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/repricing-the-art-of-the-right-price-strategy\/' title='Repricing: The Art of the Right Price Strategy'>Repricing: The Art of the Right Price Strategy<\/a><\/h3><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/www.snapsoft.de\/en\/category\/blog-en\/\" rel=\"tag\">Blog<\/a>, <a href=\"https:\/\/www.snapsoft.de\/en\/category\/blog-en\/price-optimization\/\" rel=\"tag\">Price optimization<\/a> <\/span><span class=\"av-vertical-delimiter\"><\/span><\/header><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2025\/02\/Preisstrategie-entwickeln.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>900<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1600<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Sandy Paasch<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2018\/01\/logo-snapsoft.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Sandy Paasch<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-12-18T08:16:42+01:00\" >2020-12-18 08:22:47<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2025-08-21 16:11:01<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Repricing: The Art of the Right Price Strategy<\/span><\/span><\/span><\/article><\/div><\/div><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Previous<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Next<\/a><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>94 percent of Germans want to use online channels for their Christmas shopping in order to escape the hustle and bustle in the shopping center. The Christmas stroll is becoming more and more a digital experience, which of course not only pleases the individual retailers but also the marketplace giant Amazon. Reason enough for all sellers to prepare their range for the most consuming time of the year. It is essential for retailers whether they go into the Christmas business with the right products. Read in this blog how you can get the best possible out of your product range and how our ASIN advisor tool can support you.<\/p>\n","protected":false},"author":14,"featured_media":18282,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[43,42],"tags":[],"class_list":["post-16100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","category-price-optimization"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Christmas business in e-commerce: find a range with potential | SnapSoft<\/title>\n<meta name=\"description\" content=\"SnapTrades ASIN-Advisior - the smart tool for finding the most profitable Christmas items for Amazon retailers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/christmas-business-in-e-commerce-find-a-range-with-potential-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Christmas business in e-commerce: find a range with potential | SnapSoft\" \/>\n<meta property=\"og:description\" content=\"SnapTrades ASIN-Advisior - the smart tool for finding the most profitable Christmas items for Amazon retailers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/christmas-business-in-e-commerce-find-a-range-with-potential-2\/\" \/>\n<meta property=\"og:site_name\" content=\"SnapSoft\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-18T07:16:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-06T10:20:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2021\/11\/weihnachtsgeschaeft-produkte-finden.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anett Lukas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Christmas business in e-commerce: find a range with potential | SnapSoft","description":"SnapTrades ASIN-Advisior - 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