{"id":16131,"date":"2020-12-18T08:19:31","date_gmt":"2020-12-18T07:19:31","guid":{"rendered":"https:\/\/www.snapsoft.de\/internationalization-open-up-new-markets-via-marketplaces\/"},"modified":"2025-08-21T16:11:04","modified_gmt":"2025-08-21T14:11:04","slug":"internationalization-open-up-new-markets-via-marketplaces-2","status":"publish","type":"post","link":"https:\/\/www.snapsoft.de\/en\/blog-en\/internationalization-open-up-new-markets-via-marketplaces-2\/","title":{"rendered":"Internationalization: Open up new markets via marketplaces"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1p22jji-abb948d476e360f09832bee90eed1eec\">\n.flex_column.av-1p22jji-abb948d476e360f09832bee90eed1eec{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-1p22jji-abb948d476e360f09832bee90eed1eec av_one_full  avia-builder-el-0  el_before_av_image  avia-builder-el-first  first flex_column_div av-zero-column-padding '     ><section  class='av_textblock_section av-kcyt6o7m-9647c9f37f64929a8468a6273ec2530a'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"post-title-wrapper\">\n<h1 class=\"entry-title header-post-title-class\"><strong>Internationalization: Open up new markets via marketplaces<\/strong><\/h1>\n<p>Since e-commerce has simply revolutionized retail, opening up new markets has never been easier. Especially marketplaces like Amazon, eBay &amp; Co. make internationalization uncomplicated, but that does not mean that there are not a few things to consider. In this blog, we will show you which points you should definitely consider when it comes to internationalization if you are planning an expansion for your company and how marketplaces can support you with this.<\/p>\n<\/div>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ke9nwtku-fc9494b73a973db6c405509ffff9b484\">\n.avia-image-container.av-ke9nwtku-fc9494b73a973db6c405509ffff9b484 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-ke9nwtku-fc9494b73a973db6c405509ffff9b484 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-ke9nwtku-fc9494b73a973db6c405509ffff9b484 av-styling- avia-align-center  avia-builder-el-2  el_after_av_one_full  el_before_av_one_full '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-15729 avia-img-lazy-loading-not-15729 avia_image ' src=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/08\/nareeta-martin-bfT3HefGmp0-unsplash-1-1030x687.jpg\" alt='' title='nareeta-martin-bfT3HefGmp0-unsplash (1)'  height=\"687\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/08\/nareeta-martin-bfT3HefGmp0-unsplash-1-1030x687.jpg 1030w, https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/08\/nareeta-martin-bfT3HefGmp0-unsplash-1-300x200.jpg 300w, https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/08\/nareeta-martin-bfT3HefGmp0-unsplash-1-768x512.jpg 768w, https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/08\/nareeta-martin-bfT3HefGmp0-unsplash-1-1500x1000.jpg 1500w, https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/08\/nareeta-martin-bfT3HefGmp0-unsplash-1-705x470.jpg 705w, https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/08\/nareeta-martin-bfT3HefGmp0-unsplash-1-450x300.jpg 450w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1p22jji-abb948d476e360f09832bee90eed1eec\">\n.flex_column.av-1p22jji-abb948d476e360f09832bee90eed1eec{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-1p22jji-abb948d476e360f09832bee90eed1eec av_one_full  avia-builder-el-3  el_after_av_image  el_before_av_hr  first flex_column_div av-zero-column-padding '     ><section  class='av_textblock_section av-kcyt6o7m-9647c9f37f64929a8468a6273ec2530a'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Advantages of internationalization<\/h2>\n<p>Before we take a look at the relevant parameters of internationalization, it makes sense to first focus on the advantages of expansion. The biggest plus of the so-called &#8220;global market&#8221; is of course the enormous range. Especially if your local market is already very well penetrated by competition, acquiring new customers abroad can be much easier than in your original market. In addition, you have access to a much larger pool of potential customers. Perhaps the respective country of expansion also has better framework conditions, e.g. increased demand? Should the local sales collapse, spread your entrepreneurial risk by operating in different markets.<\/p>\n<p><strong>By the way<\/strong> :<a href=\"https:\/\/www.snapsoft.de\/en\/blog-en\/your-own-online-shop-or-amazon-and-ebay-where-should-retailers-sell-2\/\" target=\"_blank\" rel=\"noopener noreferrer\"> Your own online shop or Amazon and eBay: We took a closer look at which sales channel is the right one for your business in this blog post.<\/a><\/p>\n<h2>What you should consider when internationalizing<\/h2>\n<h3><strong>Market and competition analysis <\/strong><\/h3>\n<p>Before your company enters a new market, it should be clarified whether it would even be able to survive there. For this it is absolutely necessary to analyze the prevailing competitive situation. What is the approximate market volume? What other competitors are there and what is their market share? Does your product have USPs that are not available from the competition?<\/p>\n<p><strong>Do you already know our ASIN advisor? With the help of the advisor you can find new niches and articles with potential and receive information on 10,000 significant Amazon dealers with relevance.<\/strong><\/p>\n<div  class='avia-button-wrap av-1as9ni-ebff802b4cb64f94dd7de391329da04a-wrap avia-button-right  avia-builder-el-5  avia-builder-el-no-sibling '><a href='https:\/\/www.snapsoft.de\/en\/snaptrade\/asin-advisor\/'  class='avia-button av-1as9ni-ebff802b4cb64f94dd7de391329da04a avia-icon_select-no avia-size-small avia-position-right avia-color-blue'  ><span class='avia_iconbox_title' >Find out more here!<\/span><\/a><\/div>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kcyt6o7m-9647c9f37f64929a8468a6273ec2530a'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><strong>logistics <\/strong><\/h3>\n<p>If you sell products abroad, you must of course ensure that they get to the customers. This entails a whole series of decisions: Do you need an additional central warehouse abroad? Do you want to intervene sales partners? Which logistics companies are there and under what conditions do they work? How can you make sure the supply chain is working? All of these questions should be clarified before selling in another country.<\/p>\n<h3><strong>Finances <\/strong><\/h3>\n<p>Every expansion is associated with costs, which of course differ depending on the scope. Your company must be able to absorb this entrepreneurial risk. Established dealers with a stable customer base usually have better prerequisites for this. As a young company, you should probably postpone expansion and only internationalize your business once it has consolidated its position in the domestic market.<\/p>\n<h3><strong>Legal framework <\/strong><\/h3>\n<p>When expanding into other countries, legal frameworks must be taken into account in addition to the geographical framework. The biggest problem area is likely to be regulations that affect the import of goods. Exporting to countries within the EU and \/ or the so-called Schengen states is usually unproblematic. For countries that do not have a trade agreement with the European Union, however, things may look different. The same applies to certain ingredients and materials: What is considered marketable on the local market does not necessarily have to be permitted elsewhere.<\/p>\n<h3><strong>marketing <\/strong><\/h3>\n<p><a href=\"https:\/\/www.lidl.de\/\" target=\"_blank\" rel=\"noopener noreferrer\">Lidl<\/a> counts in this country as a discounter and therefore rather in the lowest price segment in the food trade. But did you know that the German company has meanwhile also expanded to Australia, where it is promoting a premium strategy with high-quality, therefore high-priced products? The reason for this is marketing &#8211; because the local brand image Down Under was already occupied by other competitors, the expansion took a completely different route. Of course, this is an extreme example. However, before internationalization, you should check whether your existing marketing measures are suitable for reaching the target group locally. If this is not the case, a change of strategy can make sense.<\/p>\n<h2 id=\"Internationalisierung-light-So-wertvoll-sind-die-grossen-Marktplaetze\">How valuable are the large marketplaces for internationalization?<\/h2>\n<p>It is clear that internationalization offers us the opportunity to multiply our sales and profit potential. Of course, this only works if, on the one hand, there is enough interest in your products and offers in the respective target countries and there are no high extra costs that reduce your profit. All in all, it can be said that internationalization can be a really convincing way to improve and intensify your business model. So what could be more natural than to use the marketplaces for test sales in interesting sales countries, even before we start our own shop abroad? Platforms such as ebay or Amazon work globally and across borders, which means that the e-commerce giants already operate country portals for almost all regions of the world and give retailers the opportunity to market their products internationally. Marketplaces offer the ideal opportunity to gain direct experience of whether your products can be sold in other countries. In addition, the marketplaces offer you the opportunity to obtain comprehensive and clear information about the legal conditions that apply in certain countries.<\/p>\n<h3><strong>How can marketplaces support internationalization and what are the advantages? <\/strong><\/h3>\n<p><strong>The advantages at a glance: <\/strong><\/p>\n<ul>\n<li>Less effort and less risk<\/li>\n<li>Predictable costs<\/li>\n<li>Awareness and reach of the marketplaces<\/li>\n<li>Fast test results for different pricing strategies<\/li>\n<li>Low technical entry barriers<\/li>\n<\/ul>\n<p>As the above points show, there are many factors to consider when it comes to internationalization. Marketplaces like Amazon, ebay or the like can help to simplify the expansion considerably. The natural reach of marketplaces is essential here. Instead of having to establish your own shop in a still foreign market, the popularity of Amazon &amp; Co. can also be used for internationalization. In addition, setting up a completely new shop takes a lot of time and it is not guaranteed that it will pay off. The existing marketplaces make it possible to test products in other markets without great risk. Users of<a href=\"\/?page_id=13529\" target=\"_blank\" rel=\"noopener noreferrer\"> FBA<\/a> (Fulfillment by Amazon) or ebay Plus can also outsource shipping to the marketplaces. This saves a lot of organizational effort, but at the same time causes higher unit costs. Since different currencies are used in international markets and different VAT rates apply, price optimization is difficult. This is especially true if it is to be done manually. And this is where our software comes in. SnapSoft offers a suitable tool with which a targeted price strategy can be implemented on marketplaces.<\/p>\n<h3>Price optimization in international markets with SnapSoft<\/h3>\n<p>Products are subject to constant price fluctuations on marketplaces &#8211; numerous competitors constantly outperform and undercut each other, which is why a one-time set price never generates the optimal margin. SnapSoft allows you to set your own pricing strategies, helps automate pricing and helps you make your expansion as easy as possible.<\/p>\n<div  class='avia-button-wrap av-1as9ni-76fc18a2ea77720bd0de754d8ec65231-wrap avia-button-right  avia-builder-el-7  avia-builder-el-no-sibling '><a href='https:\/\/www.snapsoft.de\/en\/snaptrade\/'  class='avia-button av-1as9ni-76fc18a2ea77720bd0de754d8ec65231 avia-icon_select-no avia-size-small avia-position-right avia-color-blue'  ><span class='avia_iconbox_title' >Find out more here!<\/span><\/a><\/div>\n<\/div><\/section><\/p><\/div><div  class='hr av-rqt3dd-093ae65a16e99372bfa4dd90c1099d73 hr-default  avia-builder-el-8  el_after_av_one_full  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p>\n<section  class='av_textblock_section av-k7kicmto-45700e833a58df5116b9a4c10ddc118e'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div 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slide-parity-odd  av_one_third first real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/vat-reduction\/' data-rel='slide-1' class='slide-image' title='VAT reduction'><img decoding=\"async\" width=\"495\" height=\"318\" src=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/06\/markus-spiske-N_TFAu9gtf0-unsplash-mehrwertsteuer-senkung-495x318.png\" class=\"wp-image-15715 avia-img-lazy-loading-not-15715 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/vat-reduction\/' title='VAT reduction'>VAT reduction<\/a><\/h3><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/www.snapsoft.de\/en\/category\/blog-en\/price-optimization\/\" rel=\"tag\">Price optimization<\/a> <\/span><span class=\"av-vertical-delimiter\"><\/span><\/header><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/06\/markus-spiske-N_TFAu9gtf0-unsplash-mehrwertsteuer-senkung.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>318<\/span>\n\t\t\t\t\t\t<span itemprop='width'>515<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Carmen Osunde<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span 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100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/the-ultimate-guide-to-getting-started-with-snaptrade-2\/' title='The ultimate guide to getting started with SnapTrade'>The ultimate guide to getting started with SnapTrade<\/a><\/h3><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/www.snapsoft.de\/en\/category\/blog-en\/price-optimization\/\" rel=\"tag\">Price optimization<\/a> <\/span><span class=\"av-vertical-delimiter\"><\/span><\/header><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2021\/02\/Einrichtung-SnapTrade_r.png<\/span>\n\t\t\t\t\t\t<span 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class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>The ultimate guide to getting started with SnapTrade<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-18623 slide-entry-overview slide-loop-3 slide-parity-odd  av_one_third  real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/amazons-choice-how-to-get-the-amazon-label-for-your-products-2\/' data-rel='slide-1' class='slide-image' title='Amazon&#8217;s Choice: How to get the Amazon label for your products'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2021\/03\/Verkaufsauswertung-4-1030x538-1-495x400.jpg\" class=\"wp-image-18289 avia-img-lazy-loading-not-18289 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/amazons-choice-how-to-get-the-amazon-label-for-your-products-2\/' title='Amazon&#8217;s Choice: How to get the Amazon label for your products'>Amazon&#8217;s Choice: How to get the Amazon label for your products<\/a><\/h3><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/www.snapsoft.de\/en\/category\/blog-en\/price-optimization\/\" rel=\"tag\">Price optimization<\/a> <\/span><span class=\"av-vertical-delimiter\"><\/span><\/header><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2021\/03\/Verkaufsauswertung-4-1030x538-1.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>538<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1030<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Sandy Paasch<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2018\/01\/logo-snapsoft.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Sandy Paasch<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-12-18T08:19:31+01:00\" >2022-02-09 10:17:04<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2025-08-21 16:10:52<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Amazon&#8217;s Choice: How to get the Amazon label for your products<\/span><\/span><\/span><\/article><\/div><div class=\"slide-entry-wrap\"><article class='slide-entry flex_column  post-entry post-entry-16228 slide-entry-overview slide-loop-4 slide-parity-odd  av_one_third first real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/cross-asin-price-optimization\/' data-rel='slide-1' class='slide-image' title='Cross-ASIN price optimization'><img decoding=\"async\" width=\"495\" height=\"318\" src=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/02\/daniel-eledut-a8KNFpidIPI-unsplash-495x318.png\" class=\"wp-image-15688 avia-img-lazy-loading-not-15688 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/cross-asin-price-optimization\/' title='Cross-ASIN price optimization'>Cross-ASIN price optimization<\/a><\/h3><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/www.snapsoft.de\/en\/category\/blog-en\/\" rel=\"tag\">Blog<\/a>, <a href=\"https:\/\/www.snapsoft.de\/en\/category\/blog-en\/price-optimization\/\" rel=\"tag\">Price optimization<\/a> <\/span><span class=\"av-vertical-delimiter\"><\/span><\/header><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/02\/daniel-eledut-a8KNFpidIPI-unsplash.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>318<\/span>\n\t\t\t\t\t\t<span itemprop='width'>515<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Carmen Osunde<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2018\/01\/logo-snapsoft.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Carmen Osunde<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-12-18T08:19:31+01:00\" >2020-12-18 08:42:06<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2021-01-08 14:04:57<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Cross-ASIN price optimization<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-16219 slide-entry-overview slide-loop-5 slide-parity-even  av_one_third  real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/amazon-buybox-is-the-cheapest-price-the-best-price\/' data-rel='slide-1' class='slide-image' title='Amazon BuyBox &#8211; is the cheapest price the best price?'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/03\/Bester-Preis_Amazon-BuyBox-495x400.jpg\" class=\"wp-image-24418 avia-img-lazy-loading-not-24418 attachment-portfolio size-portfolio wp-post-image\" alt=\"Amazon Repricing\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/amazon-buybox-is-the-cheapest-price-the-best-price\/' title='Amazon BuyBox &#8211; is the cheapest price the best price?'>Amazon BuyBox &#8211; is the cheapest price the best price?<\/a><\/h3><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/www.snapsoft.de\/en\/category\/blog-en\/\" rel=\"tag\">Blog<\/a>, <a href=\"https:\/\/www.snapsoft.de\/en\/category\/blog-en\/price-optimization\/\" rel=\"tag\">Price optimization<\/a> <\/span><span class=\"av-vertical-delimiter\"><\/span><\/header><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/03\/Bester-Preis_Amazon-BuyBox.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>680<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1200<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Carmen Osunde<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2018\/01\/logo-snapsoft.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Carmen Osunde<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-12-18T08:19:31+01:00\" >2020-12-18 08:41:13<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2021-01-08 14:04:39<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Amazon BuyBox &#8211; is the cheapest price the best price?<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-16213 slide-entry-overview slide-loop-6 slide-parity-odd  av_one_third  real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/price-optimization-price-drop-or-opportunity\/' data-rel='slide-1' class='slide-image' title='Price Optimization &#8211; Price Drop or Opportunity?'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/04\/preisoptimierung-preisverfall-oder-chance-1-495x400.jpg\" class=\"wp-image-18670 avia-img-lazy-loading-not-18670 attachment-portfolio size-portfolio wp-post-image\" alt=\"Preisoptimierung Preisverfall oder Chance\" srcset=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/04\/preisoptimierung-preisverfall-oder-chance-1-495x400.jpg 495w, https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/04\/preisoptimierung-preisverfall-oder-chance-1-845x684.jpg 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/price-optimization-price-drop-or-opportunity\/' title='Price Optimization &#8211; Price Drop or Opportunity?'>Price Optimization &#8211; Price Drop or Opportunity?<\/a><\/h3><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/www.snapsoft.de\/en\/category\/blog-en\/price-optimization\/\" rel=\"tag\">Price optimization<\/a> <\/span><span class=\"av-vertical-delimiter\"><\/span><\/header><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/04\/preisoptimierung-preisverfall-oder-chance-1.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>933<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1400<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Clemens Schubert<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2018\/01\/logo-snapsoft.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Clemens Schubert<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-12-18T08:19:31+01:00\" >2020-12-18 08:40:46<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2025-11-06 11:01:52<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Price Optimization &#8211; Price Drop or Opportunity?<\/span><\/span><\/span><\/article><\/div><div class=\"slide-entry-wrap\"><article class='slide-entry flex_column  post-entry post-entry-16210 slide-entry-overview slide-loop-7 slide-parity-odd  av_one_third first real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/free-shipping-to-the-amazon-buybox\/' data-rel='slide-1' class='slide-image' title='Free shipping to the Amazon BuyBox?'><img decoding=\"async\" width=\"495\" height=\"318\" src=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/04\/FREE-SHIPPING-495x318.png\" class=\"wp-image-15682 avia-img-lazy-loading-not-15682 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/free-shipping-to-the-amazon-buybox\/' title='Free shipping to the Amazon BuyBox?'>Free shipping to the Amazon BuyBox?<\/a><\/h3><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/www.snapsoft.de\/en\/category\/blog-en\/price-optimization\/\" rel=\"tag\">Price optimization<\/a> <\/span><span class=\"av-vertical-delimiter\"><\/span><\/header><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/04\/FREE-SHIPPING.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>318<\/span>\n\t\t\t\t\t\t<span itemprop='width'>515<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Sandy Paasch<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2018\/01\/logo-snapsoft.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Sandy Paasch<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-12-18T08:19:31+01:00\" >2020-12-18 08:40:19<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2025-08-21 16:10:57<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Free shipping to the Amazon BuyBox?<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-16167 slide-entry-overview slide-loop-8 slide-parity-even  av_one_third  real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/customer-oriented-pricing-duel-or-duet\/' data-rel='slide-1' class='slide-image' title='Customer-oriented pricing: duel or duet?'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2023\/11\/Kundenorientierte-Preispolitik_Beitragsbild.opt_-495x400.jpg\" class=\"wp-image-22286 avia-img-lazy-loading-not-22286 attachment-portfolio size-portfolio wp-post-image\" alt=\"Kundenorientierte Preispolitik \u2013 Hand eines Mannes tippt etwas in den Taschenrechner\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/customer-oriented-pricing-duel-or-duet\/' title='Customer-oriented pricing: duel or duet?'>Customer-oriented pricing: duel or duet?<\/a><\/h3><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/www.snapsoft.de\/en\/category\/blog-en\/price-optimization\/\" rel=\"tag\">Price optimization<\/a> <\/span><span class=\"av-vertical-delimiter\"><\/span><\/header><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2023\/11\/Kundenorientierte-Preispolitik_Beitragsbild.opt_.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>600<\/span>\n\t\t\t\t\t\t<span itemprop='width'>600<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Christopher Natan<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2018\/01\/logo-snapsoft.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Christopher Natan<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-12-18T08:19:31+01:00\" >2020-12-18 08:29:28<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-11-22 13:40:10<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Customer-oriented pricing: duel or duet?<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-16151 slide-entry-overview slide-loop-9 slide-parity-odd  post-entry-last  av_one_third  real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/repricing-the-art-of-the-right-price-strategy\/' data-rel='slide-1' class='slide-image' title='Repricing: The Art of the Right Price Strategy'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2025\/02\/Preisstrategie-entwickeln-495x400.jpg\" class=\"wp-image-25155 avia-img-lazy-loading-not-25155 attachment-portfolio size-portfolio wp-post-image\" alt=\"Frau sitzt am Schreibtisch mit Taschenrechner und Ordner, um Preise f\u00fcr Preisstragtie zu kalkulieren\" srcset=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2025\/02\/Preisstrategie-entwickeln-495x400.jpg 495w, https:\/\/www.snapsoft.de\/wp-content\/uploads\/2025\/02\/Preisstrategie-entwickeln-845x684.jpg 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/repricing-the-art-of-the-right-price-strategy\/' title='Repricing: The Art of the Right Price Strategy'>Repricing: The Art of the Right Price Strategy<\/a><\/h3><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/www.snapsoft.de\/en\/category\/blog-en\/\" rel=\"tag\">Blog<\/a>, <a href=\"https:\/\/www.snapsoft.de\/en\/category\/blog-en\/price-optimization\/\" rel=\"tag\">Price optimization<\/a> <\/span><span class=\"av-vertical-delimiter\"><\/span><\/header><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2025\/02\/Preisstrategie-entwickeln.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>900<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1600<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Sandy Paasch<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2018\/01\/logo-snapsoft.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Sandy Paasch<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-12-18T08:19:31+01:00\" >2020-12-18 08:22:47<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2025-08-21 16:11:01<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Repricing: The Art of the Right Price Strategy<\/span><\/span><\/span><\/article><\/div><\/div><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Previous<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Next<\/a><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>E-commerce has revolutionized retail, opening up new markets has never been easier. In particular, marketplaces such as Amazon, Ebay &amp; Co. make internationalization uncomplicated, but that does not mean that there are not a few things to consider. We&#8217;ll show you which points you should definitely consider when it comes to internationalization if you are planning an expansion for your company.<\/p>\n","protected":false},"author":12,"featured_media":25174,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[43],"tags":[],"class_list":["post-16131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Internationalization: Open up new markets via marketplaces | SnapSoft<\/title>\n<meta name=\"description\" content=\"Internationalization is in demand like never before. Find out here what it takes and how marketplaces can help you expand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.snapsoft.de\/en\/blog-en\/internationalization-open-up-new-markets-via-marketplaces-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Internationalization: Open up new markets via marketplaces | SnapSoft\" \/>\n<meta property=\"og:description\" content=\"Internationalization is in demand like never before. Find out here what it takes and how marketplaces can help you expand.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.snapsoft.de\/en\/blog-en\/internationalization-open-up-new-markets-via-marketplaces-2\/\" \/>\n<meta property=\"og:site_name\" content=\"SnapSoft\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-18T07:19:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-21T14:11:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/08\/nareeta-martin-bfT3HefGmp0-unsplash-1.jpg\" \/>\n<meta name=\"author\" content=\"Sandy Paasch\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/07\/advertising-alphabet-business-communication-270637-1.png\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Internationalization: Open up new markets via marketplaces | SnapSoft","description":"Internationalization is in demand like never before. 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