{"id":16147,"date":"2020-12-18T08:21:04","date_gmt":"2020-12-18T07:21:04","guid":{"rendered":"https:\/\/www.snapsoft.de\/black-friday-why-this-2020-will-be-exciting-for-e-commerce\/"},"modified":"2025-08-21T16:11:02","modified_gmt":"2025-08-21T14:11:02","slug":"black-friday-why-this-2020-will-be-exciting-for-e-commerce","status":"publish","type":"post","link":"https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/black-friday-why-this-2020-will-be-exciting-for-e-commerce\/","title":{"rendered":"Black Friday: Why this will be exciting for e-commerce in 2021"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1p22jji-abb948d476e360f09832bee90eed1eec\">\n.flex_column.av-1p22jji-abb948d476e360f09832bee90eed1eec{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-1p22jji-abb948d476e360f09832bee90eed1eec av_one_full  avia-builder-el-0  el_before_av_hr  avia-builder-el-first  first flex_column_div av-zero-column-padding '     ><section  class='av_textblock_section av-ke1cu0fc-b02dd611737152dbe67d2312b64cfd27'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div id=\"YDC-Side-StackCompositeSideTop\" data-reactid=\"32\">\n<div data-reactid=\"33\">\n<div id=\"mrt-node-SideTop-0-HeadComponentTitle\" data-locator=\"subtree-root\">\n<div id=\"SideTop-0-HeadComponentTitle-Proxy\" data-reactroot=\"\" data-reactid=\"1\" data-react-checksum=\"1347791926\">\n<div data-reactid=\"2\">\n<header id=\"SideTop-0-HeadComponentTitle\" class=\"canvas-header\" data-yaft-module=\"tdv2-applet-CommonHeader\" data-reactid=\"3\">\n<h1 class=\"Lh(36px) Fz(25px)--sm Fz(32px) Mb(17px)--sm Mb(20px) Mb(30px)--lg Ff($ff-primary) Lts($lspacing-md) Fw($fweight) Fsm($fsmoothing) Fsmw($fsmoothing) Fsmm($fsmoothing) Wow(bw)\" data-reactid=\"4\">Why Black Friday 2021 will be particularly exciting for e-commerce<\/h1>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14883 size-large\" src=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/08\/markus-spiske-BTKF6G-O8fU-unsplash-1030x687.jpg\" alt=\"Strategies for Black Friday 2021\" width=\"1030\" height=\"687\" srcset=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/08\/markus-spiske-BTKF6G-O8fU-unsplash-1030x687.jpg 1030w, https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/08\/markus-spiske-BTKF6G-O8fU-unsplash-300x200.jpg 300w, https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/08\/markus-spiske-BTKF6G-O8fU-unsplash-768x512.jpg 768w, https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/08\/markus-spiske-BTKF6G-O8fU-unsplash-1500x1000.jpg 1500w, https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/08\/markus-spiske-BTKF6G-O8fU-unsplash-705x470.jpg 705w, https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/08\/markus-spiske-BTKF6G-O8fU-unsplash-450x300.jpg 450w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<p>In a few weeks, the sale posters should be decorating the shopping streets again and crowds of people should storm the shopping centers. But this year, too, the rush will probably be a little more restrained. The reason for this is obvious, because the coronavirus will be a very topical issue for some time to come. The chances are bad that masses of people will flock to the shopping centers to secure the best offers. Reason enough that online retailers should win this special challenge and place their offer even better this year. In this blog post we take a close look at Black Friday 2021 and tell you how to make it successful, have fun!<\/p>\n<\/header>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div data-reactid=\"34\">\n<div id=\"mrt-node-SideTop-1-HeadComponentAttribution\" data-locator=\"subtree-root\">\n<div id=\"SideTop-1-HeadComponentAttribution-Proxy\" data-reactroot=\"\" data-reactid=\"1\" data-react-checksum=\"-1922138932\">\n<div id=\"SideTop-1-HeadComponentAttribution\" class=\"auth-attr W(100%) Mb(12px) Pos(r) Ff(yahooSansFinanceFont)\" data-yaft-module=\"tdv2-applet-CommonAttribution\" data-reactid=\"2\">\n<div class=\"auth-prov-logos D(tbc) Va(t) \" data-reactid=\"3\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"D(ib) D(n)--md D(n)--sm\" data-reactid=\"35\">\n<div id=\"Navigation\" tabindex=\"-1\" role=\"navigation\" data-reactid=\"36\">\n<div data-reactid=\"37\">\n<div id=\"mrt-node-Side-0-CanvasShareButtons\" data-locator=\"subtree-root\">\n<div id=\"Side-0-CanvasShareButtons-Proxy\" data-reactroot=\"\" data-reactid=\"1\" data-react-checksum=\"-605329010\">\n<div class=\"canvas-share-buttons csb-9110bf57-8d27-3731-ae6c-3efa9136aba2 Bgc(t) left-share-buttons\" data-reactid=\"2\">\n<div class=\"share-button-group \" data-reactid=\"3\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/section><\/div><div  class='hr av-kt8frxi1-85bb623c2a4242a06ffee2ffb4cb04bb hr-default  avia-builder-el-2  el_after_av_one_full  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p>\n<section  class='av_textblock_section av-kcyt6o7m-a7656e55b1e8b665356418447a722250'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Black Friday 2000 vs. 2021<\/h2>\n<div class=\"content-body__titles\">\n<h3 class=\"body-title body-title--h3 txt-color-3 body-title--light\">What is Black Friday?<\/h3>\n<\/div>\n<div class=\"content-body__text\">\n<p>The term Black Friday first appeared in its current meaning in the United States in the 1960s and described the traffic jams and crowds on the sidewalks that formed in cities on the two days following Thanksgiving. These allegedly ran like a &#8220;black crowd&#8221; through the shopping streets. Another explanation is that Black Friday is a synonym for the black numbers that business people write year after year from this day onwards. Because of the enormous sales that are made on Black Friday, many retailers bring their balance sheets out of the red into the profit zone on this day.<\/p>\n<p>Black Friday is officially celebrated in the USA for the 21st time this year and opens the start of the Christmas shopping season. 2006 thought<a href=\"https:\/\/www.blackfriday.de\/apple\"> Apple,<\/a> what works in the US also works in Germany and brought Black Friday to Germany for the first time. Attracted by this, more and more retailers jumped on the bandwagon and since then have also organized special Black Friday sales.<\/p>\n<h2>Black Friday stationary vs. on-line<\/h2>\n<h3>How is Black Friday developing?<\/h3>\n<\/div>\n<p>While Black Friday hardly won any interested parties in e-commerce years ago, and customers preferred to camp in front of shops in order to secure the best offers by all means when the shop opened, this has increasingly turned into online shopping in recent years Day blossomed. Since then, Black Friday and Cyber Monday have been a resounding success, especially in the e-commerce sector. Customers much prefer to hunt for bargains online &#8211; this saves time and is also much more relaxed.<\/p>\n<h3>What conclusions can be drawn from Black Friday 2020 for Black Friday 2021?<\/h3>\n<p>Last year, retailers faced a tough decision as to how and whether Black Friday gets to brick-and-mortar stores despite a raging pandemic. While stores were still allowed to open in Germany in November of last year, retailers in other countries had to submit to forced closings again. Special strategies have been put in place to attract as many people as possible into the shops while still complying with hygiene regulations.<\/p>\n<blockquote>\n<p><strong>Stationary retailers will continue to suffer from the dwindling number of customers in the shopping streets in 2021, but e-commerce will benefit from the increasing traffic.<\/strong><\/p>\n<\/blockquote>\n<p>It was different in e-commerce! Germans increasingly discovered online shopping for themselves during the Corona crisis. The crisis has given e-commerce a strong growth spurt. In particular, everyday goods such as groceries, animal supplies, medicines and drugstore products are now much more frequently purchased on the Internet. With the increasing relevance of e-commerce, there are more and more ways to link online and offline appearances. New purchasing standards are developing, such as the collection of purchased goods on site via click-and-collect, the increasing popularity of contactless payment options or the increased use of smartphones for online purchases. So it&#8217;s no wonder why a large number of retailers have ventured into e-commerce in the last year. For e-commerce newbies, this pays off for day-to-day business on the one hand, but also for Black Friday 2021 on the other.<\/p>\n<h2>Checklist: How to make your Black Friday 2021 a success<\/h2>\n<p>What is clear is that e-commerce is growing, and with it the offering. In order to exploit the potential of this year&#8217;s Black Friday, a sophisticated plan and a clear strategy should be the must-have for every online retailer, regardless of whether they are newcomers or veterans. In the following we give you a checklist with the most important success criteria.<\/p>\n<h3>1. Online presence<\/h3>\n<p>The online presence is essential! For this, your website must be fit and extremely resilient for the increased traffic during Black Week. In order to achieve this, it should first be clarified whether the website host is up to the challenges. After all, it would be annoying to miss sales just because your shop is too slow or not accessible via smartphone, products are not listed or there are other bugs. The keyword for you: TEST!<\/p>\n<p><strong>Reading tip:<\/strong> The presentation of your products should not be neglected either. Like your customers<a href=\"https:\/\/www.snapsoft.de\/en\/blog-en\/shopmanagement-en\/writing-product-texts-how-to-create-the-perfect-product-description\/\"> Encourage people to buy with a good product description<\/a> .<\/p>\n<h3>2. Pricing strategy<\/h3>\n<p>Nothing works without a discount! It is crucial to attract attention with your prices and the right discount strategy and to offer users clear added value. A general discount on a product category only makes sense if it is higher than the usual sale discount. In the case of large discounts on special products, the selection is again decisive.<\/p>\n<\/div><\/section>\n<div  class='hr av-49rk5jq-6964a747adb54f283610456450f5c446 hr-default  avia-builder-el-4  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-kt8dyfo7-abd84ed6002f9bd3b803aaa0a2aec0a2'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><strong>Optimize the implementation of your pricing strategy<\/strong><\/h3>\n<\/div><\/section>\n<div class='flex_column_table av-3tvvqhi-ab977f6566d3fbb6e4b693920aab48e7 sc-av_two_third av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3tvvqhi-ab977f6566d3fbb6e4b693920aab48e7\">\n#top .flex_column_table.av-equal-height-column-flextable.av-3tvvqhi-ab977f6566d3fbb6e4b693920aab48e7{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.flex_column.av-3tvvqhi-ab977f6566d3fbb6e4b693920aab48e7{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-3tvvqhi-ab977f6566d3fbb6e4b693920aab48e7 av_two_third  avia-builder-el-6  el_after_av_textblock  el_before_av_one_third  first flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding column-top-margin'     ><section  class='av_textblock_section av-kt8duxq1-f214067e5f13f26eadac9ba47992c460'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>With our repricing software and the right strategy, you can easily set your prices for large events such as Black Friday, Cyber Monday &amp; Christmas. SnapTrade helps you to react to changing market situations on marketplaces such as Amazon and eBay, as well as your own online shop. This increases your chance of winning the Amazon BuyBox and ensures a better margin.<\/p>\n<\/div><\/section><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-18yjna-3c462443ff46cb4b38f2a0e717c3c670\">\n#top .flex_column_table.av-equal-height-column-flextable.av-18yjna-3c462443ff46cb4b38f2a0e717c3c670{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.flex_column.av-18yjna-3c462443ff46cb4b38f2a0e717c3c670{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-18yjna-3c462443ff46cb4b38f2a0e717c3c670 av_one_third  avia-builder-el-8  el_after_av_two_third  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding column-top-margin'     ><div  class='avia-button-wrap av-kt8dxxrd-6edd0506c8d8a1a4de7332958a9de434-wrap avia-button-center  avia-builder-el-9  avia-builder-el-no-sibling '><a href='https:\/\/www.snapsoft.de\/en\/snaptrade\/'  class='avia-button av-kt8dxxrd-6edd0506c8d8a1a4de7332958a9de434 avia-icon_select-yes-left-icon avia-size-medium avia-position-center avia-color-orange'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue832' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Find out more now<\/span><\/a><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div  class='hr av-34jrnpy-05a8369305826ec5253a5e98c51e98b8 hr-default  avia-builder-el-10  el_after_av_one_third  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p>\n<section  class='av_textblock_section av-kt8dt3t1-ba8e20ba07dd840e2867045fce5c2b18'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>3. Logistics<\/h3>\n<p>Two out of three users cancel the purchase in the checkout because they are not satisfied with the parcel services and shipping options offered. A list of the options clearly communicated in advance can help. The more transparency is offered to the customer, the more trust develops in the online shop.<\/p>\n<p>Nothing can disrupt the hard-won trust faster than damaged goods or too long delivery times. If you use Fulfillment by Amazon, the process of order processing is convenient, but also opaque. Our<a href=\"\/?page_id=13529\"> FBA controller<\/a> helps you to uncover sources of error and thus save time, money and nerves.<\/p>\n<h3>4. Product analysis<\/h3>\n<p>Big discounts on unattractive products tend to be a deterrent. Which is why an analysis for the products with high sales opportunities should be carried out before the sale. Since this can only be done manually with a great deal of effort, the<a href=\"\/?page_id=15848\" target=\"_blank\" rel=\"noopener noreferrer\"> ASIN advisor<\/a> track down sales opportunities for you and find items with potential. He analyzes around 40 million products on the German Amazon marketplace in order to discover the best-selling products in a category.<\/p>\n<h3>5. Retargeting<\/h3>\n<p>The potential on Black Friday is great, but the steadily growing competition is just as great. The right targeting can help you to act in a more targeted and efficient manner. Ideally, you should define your target group in the months leading up to the event by drawing interested users to your site and aligning marketing measures accordingly. In the crucial days, when many companies are vying for the attention of users, you benefit from guiding precisely these users through the sales funnel.<\/p>\n<h3>6. Market and competition analysis<\/h3>\n<p>Many dealers use it for market and competition analysis<a href=\"\/?page_id=16992\" target=\"_blank\" rel=\"noopener noreferrer\"> automated software solutions<\/a> . For optimal positioning in e-commerce, both on Black Friday and at other major events, you should constantly monitor and precisely analyze the prices of your competitors. Because only if you know how competitive your prices are compared to the competition can you position yourself successfully in online trading.<\/p>\n<p><strong>Reading tip:<\/strong> Always keep an eye on which discounts you can take advantage of and which ones harm your company. Learn how to get from<a href=\"https:\/\/www.snapsoft.de\/en\/blog-en\/price-calculation-for-online-shops\/\"> benefit from the correct pricing<\/a> .<\/p>\n<\/div><\/section>\n<div  class='hr av-2d9raja-4f85a78a19172a14f9a37ff91c323170 hr-default  avia-builder-el-12  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-kt8edkzc-8871ced6dde1c655598f04b2ef5db86d'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 class=\"Flietext-MarkOp\"><strong>With ShopSPY you always sell at the best price<\/strong><\/h3>\n<\/div><\/section>\n<div class='flex_column_table av-2688x5i-1363e315fbd5517bba9659d77825265b sc-av_two_third av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2688x5i-1363e315fbd5517bba9659d77825265b\">\n#top .flex_column_table.av-equal-height-column-flextable.av-2688x5i-1363e315fbd5517bba9659d77825265b{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.flex_column.av-2688x5i-1363e315fbd5517bba9659d77825265b{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-2688x5i-1363e315fbd5517bba9659d77825265b av_two_third  avia-builder-el-14  el_after_av_textblock  el_before_av_one_third  first flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding column-top-margin'     ><section  class='av_textblock_section av-kt8eddij-23e192a1e58c88ce1321bbe75cb382fe'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>ShopSPY enables you to compare a wide variety of different Portals such as idealo, Google Shopping and billiger.de, giving you the opportunity to always sell at the given market price.<\/p>\n<\/div><\/section><\/div>\n<div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1gcs986-2930b036ed3183019f64019fc3271590\">\n#top .flex_column_table.av-equal-height-column-flextable.av-1gcs986-2930b036ed3183019f64019fc3271590{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.flex_column.av-1gcs986-2930b036ed3183019f64019fc3271590{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-1gcs986-2930b036ed3183019f64019fc3271590 av_one_third  avia-builder-el-16  el_after_av_two_third  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding column-top-margin'     ><div  class='avia-button-wrap av-kt8ee47u-dcf46b0eada46249bffbbcfa2ce72bde-wrap avia-button-center  avia-builder-el-17  avia-builder-el-no-sibling '><a href='https:\/\/www.snapsoft.de\/produkt-snaptrade\/shopspy\/' class='avia-button av-kt8ee47u-dcf46b0eada46249bffbbcfa2ce72bde avia-icon_select-yes-left-icon avia-size-medium avia-position-center avia-color-orange' target=\"_blank\" rel=\"noopener noreferrer\"><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue832' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Find out more now<\/span><\/a><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div  class='hr av-13l9wja-daadd75cd7ba42f5ff3f7826d21d896e hr-default  avia-builder-el-18  el_after_av_one_third  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p>\n<section  class='av_textblock_section av-kt8ec07m-c3878679dd8fb0917d91b0fc9fb5494f'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>7. Expand sales channels<\/h3>\n<p>Not to be underestimated in e-commerce are sales that are achieved through sales channels that are not your own online shop. At the forefront are social media platforms such as Instagram, Facebook, TikTok and Co .. Depending on who you are among your target group, you should expand your online shop with additional sales channels and strengthen your brand on social media.<\/p>\n<h3>8. Automatic price adjustment<\/h3>\n<p>In fast-paced e-commerce, you have to be behind and dynamic pricing is the order of the day. It is best to use an automation tool, as manually adjusting your prices would simply take too long for a large number of products. Especially if you are also represented on marketplaces where you are in direct comparison to your competition.<\/p>\n<p><strong>Reading tip:<\/strong> Learn how to get your<a href=\"https:\/\/www.snapsoft.de\/en\/blog-en\/pricing-with-snaptrade-the-fastest-way-to-dynamically-adjust-prices\/#toggle-id-2\"> Automate and optimize dynamic pricing<\/a> .<\/p>\n<h2>Conclusion: Successful on Black Friday<\/h2>\n<p>What is certain is that both Black Friday and Cyber Monday are now mandatory for e-commerce companies. We have thus covered everything that you as an online retailer need to have in terms of basic knowledge in order to prepare your brand for Black Friday 2021. And now it&#8217;s up to you: Be creative, plan and test, and be sure to approach the matter with sufficient lead time. With a well-thought-out plan, you can stand out from the crowd and drive your success forward.<\/p>\n<\/div><\/section>\n<div  class='hr av-mpp1p2-09175f220d4b5beb7a4f4dc11ee7ac56 hr-default  avia-builder-el-20  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-kt8ffyur-3a1c0560d6da1097a8366f45270c6e4a'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Frequently asked questions about Black Friday 2021<\/h2>\n<h3>What is Black Friday?<\/h3>\n<p>Black Friday kicks off the shopping season before Christmas. Around Black Friday, retailers of all kinds hold special sales promotions that ultimately culminate on Black Friday itself.<\/p>\n<h3>How is e-commerce benefiting from Black Friday?<\/h3>\n<p>Year after year, e-commerce plays an increasingly important role among consumers. This has a particularly positive effect on online sales on Black Friday, as customers increasingly look around online, compare prices and promotions in order to get the best price.<\/p>\n<h3>How do I prepare for Black Friday?<\/h3>\n<p>To make Black Friday a success, it is best to follow these tips: 1. Check the resilience of your online shop, 2. Develop a unique pricing strategy 3. Check your logistics, 4. Analyze your products for their sales opportunities. You can read more tips in our blog post.<\/p>\n<\/div><\/section>\n<div  class='hr av-rqt3dd-093ae65a16e99372bfa4dd90c1099d73 hr-default  avia-builder-el-22  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-k7kicmto-45700e833a58df5116b9a4c10ddc118e'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><strong>You might also be interested in &#8230;<\/strong><\/h3>\n<\/div><\/section>\n<div  data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:&quot;5&quot;,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;show_slide_delay&quot;:90}\" class='avia-content-slider avia-content-slider-active avia-content-slider1 avia-content-slider-odd  avia-builder-el-24  el_after_av_textblock  el_before_av_two_third  av-slideshow-ui av-control-default   av-no-slider-navigation av-slideshow-manual av-loop-once av-loop-manual-endless '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Blog\" ><div class=\"avia-content-slider-inner\"><div class=\"slide-entry-wrap\"><article class='slide-entry flex_column  post-entry post-entry-18653 slide-entry-overview slide-loop-1 slide-parity-odd  av_one_third first real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/vat-reduction\/' data-rel='slide-1' class='slide-image' title='VAT reduction'><img decoding=\"async\" width=\"495\" height=\"318\" src=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/06\/markus-spiske-N_TFAu9gtf0-unsplash-mehrwertsteuer-senkung-495x318.png\" class=\"wp-image-15715 avia-img-lazy-loading-not-15715 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/vat-reduction\/' title='VAT reduction'>VAT reduction<\/a><\/h3><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/www.snapsoft.de\/en\/category\/blog-en\/price-optimization\/\" rel=\"tag\">Price optimization<\/a> <\/span><span class=\"av-vertical-delimiter\"><\/span><\/header><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/06\/markus-spiske-N_TFAu9gtf0-unsplash-mehrwertsteuer-senkung.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>318<\/span>\n\t\t\t\t\t\t<span itemprop='width'>515<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Carmen Osunde<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2018\/01\/logo-snapsoft.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Carmen Osunde<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-12-18T08:21:04+01:00\" >2022-02-09 10:21:00<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2022-02-09 10:21:04<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>VAT reduction<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-18641 slide-entry-overview slide-loop-2 slide-parity-even  av_one_third  real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/the-ultimate-guide-to-getting-started-with-snaptrade-2\/' data-rel='slide-1' class='slide-image' title='The ultimate guide to getting started with SnapTrade'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2021\/02\/Einrichtung-SnapTrade_r-495x400.png\" class=\"wp-image-25440 avia-img-lazy-loading-not-25440 attachment-portfolio size-portfolio wp-post-image\" alt=\"Auswahlmaske im Einrichtungsassistenten von SnapTrade mit Produktoptionen f\u00fcr Amazon, eBay und Onlineshop \u2013 Anleitung SnapTrade zur Preisoptimierung auf verschiedenen Marktpl\u00e4tzen\" srcset=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2021\/02\/Einrichtung-SnapTrade_r-495x400.png 495w, https:\/\/www.snapsoft.de\/wp-content\/uploads\/2021\/02\/Einrichtung-SnapTrade_r-845x684.png 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/the-ultimate-guide-to-getting-started-with-snaptrade-2\/' title='The ultimate guide to getting started with SnapTrade'>The ultimate guide to getting started with SnapTrade<\/a><\/h3><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/www.snapsoft.de\/en\/category\/blog-en\/price-optimization\/\" rel=\"tag\">Price optimization<\/a> <\/span><span class=\"av-vertical-delimiter\"><\/span><\/header><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2021\/02\/Einrichtung-SnapTrade_r.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>900<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1600<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Sandy Paasch<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2018\/01\/logo-snapsoft.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Sandy Paasch<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-12-18T08:21:04+01:00\" >2022-02-09 10:18:37<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2025-08-21 16:10:49<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>The ultimate guide to getting started with SnapTrade<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-18623 slide-entry-overview slide-loop-3 slide-parity-odd  av_one_third  real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/amazons-choice-how-to-get-the-amazon-label-for-your-products-2\/' data-rel='slide-1' class='slide-image' title='Amazon&#8217;s Choice: How to get the Amazon label for your products'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2021\/03\/Verkaufsauswertung-4-1030x538-1-495x400.jpg\" class=\"wp-image-18289 avia-img-lazy-loading-not-18289 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/amazons-choice-how-to-get-the-amazon-label-for-your-products-2\/' title='Amazon&#8217;s Choice: How to get the Amazon label for your products'>Amazon&#8217;s Choice: How to get the Amazon label for your products<\/a><\/h3><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/www.snapsoft.de\/en\/category\/blog-en\/price-optimization\/\" rel=\"tag\">Price optimization<\/a> <\/span><span class=\"av-vertical-delimiter\"><\/span><\/header><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2021\/03\/Verkaufsauswertung-4-1030x538-1.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>538<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1030<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Sandy Paasch<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2018\/01\/logo-snapsoft.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Sandy Paasch<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-12-18T08:21:04+01:00\" >2022-02-09 10:17:04<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2025-08-21 16:10:52<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Amazon&#8217;s Choice: How to get the Amazon label for your products<\/span><\/span><\/span><\/article><\/div><div class=\"slide-entry-wrap\"><article class='slide-entry flex_column  post-entry post-entry-16228 slide-entry-overview slide-loop-4 slide-parity-odd  av_one_third first real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/cross-asin-price-optimization\/' data-rel='slide-1' class='slide-image' title='Cross-ASIN price optimization'><img decoding=\"async\" width=\"495\" height=\"318\" src=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/02\/daniel-eledut-a8KNFpidIPI-unsplash-495x318.png\" class=\"wp-image-15688 avia-img-lazy-loading-not-15688 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/cross-asin-price-optimization\/' title='Cross-ASIN price optimization'>Cross-ASIN price optimization<\/a><\/h3><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/www.snapsoft.de\/en\/category\/blog-en\/\" rel=\"tag\">Blog<\/a>, <a href=\"https:\/\/www.snapsoft.de\/en\/category\/blog-en\/price-optimization\/\" rel=\"tag\">Price optimization<\/a> <\/span><span class=\"av-vertical-delimiter\"><\/span><\/header><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/02\/daniel-eledut-a8KNFpidIPI-unsplash.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>318<\/span>\n\t\t\t\t\t\t<span itemprop='width'>515<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Carmen Osunde<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2018\/01\/logo-snapsoft.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Carmen Osunde<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-12-18T08:21:04+01:00\" >2020-12-18 08:42:06<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2021-01-08 14:04:57<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Cross-ASIN price optimization<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-16219 slide-entry-overview slide-loop-5 slide-parity-even  av_one_third  real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/amazon-buybox-is-the-cheapest-price-the-best-price\/' data-rel='slide-1' class='slide-image' title='Amazon BuyBox &#8211; is the cheapest price the best price?'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/03\/Bester-Preis_Amazon-BuyBox-495x400.jpg\" class=\"wp-image-24418 avia-img-lazy-loading-not-24418 attachment-portfolio size-portfolio wp-post-image\" alt=\"Amazon Repricing\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/amazon-buybox-is-the-cheapest-price-the-best-price\/' title='Amazon BuyBox &#8211; is the cheapest price the best price?'>Amazon BuyBox &#8211; is the cheapest price the best price?<\/a><\/h3><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/www.snapsoft.de\/en\/category\/blog-en\/\" rel=\"tag\">Blog<\/a>, <a href=\"https:\/\/www.snapsoft.de\/en\/category\/blog-en\/price-optimization\/\" rel=\"tag\">Price optimization<\/a> <\/span><span class=\"av-vertical-delimiter\"><\/span><\/header><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/03\/Bester-Preis_Amazon-BuyBox.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>680<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1200<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Carmen Osunde<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2018\/01\/logo-snapsoft.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Carmen Osunde<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-12-18T08:21:04+01:00\" >2020-12-18 08:41:13<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2021-01-08 14:04:39<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Amazon BuyBox &#8211; is the cheapest price the best price?<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-16213 slide-entry-overview slide-loop-6 slide-parity-odd  av_one_third  real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/price-optimization-price-drop-or-opportunity\/' data-rel='slide-1' class='slide-image' title='Price Optimization &#8211; Price Drop or Opportunity?'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/04\/preisoptimierung-preisverfall-oder-chance-1-495x400.jpg\" class=\"wp-image-18670 avia-img-lazy-loading-not-18670 attachment-portfolio size-portfolio wp-post-image\" alt=\"Preisoptimierung Preisverfall oder Chance\" srcset=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/04\/preisoptimierung-preisverfall-oder-chance-1-495x400.jpg 495w, https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/04\/preisoptimierung-preisverfall-oder-chance-1-845x684.jpg 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/price-optimization-price-drop-or-opportunity\/' title='Price Optimization &#8211; Price Drop or Opportunity?'>Price Optimization &#8211; Price Drop or Opportunity?<\/a><\/h3><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/www.snapsoft.de\/en\/category\/blog-en\/price-optimization\/\" rel=\"tag\">Price optimization<\/a> <\/span><span class=\"av-vertical-delimiter\"><\/span><\/header><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/04\/preisoptimierung-preisverfall-oder-chance-1.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>933<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1400<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Clemens Schubert<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2018\/01\/logo-snapsoft.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Clemens Schubert<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-12-18T08:21:04+01:00\" >2020-12-18 08:40:46<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2025-11-06 11:01:52<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Price Optimization &#8211; Price Drop or Opportunity?<\/span><\/span><\/span><\/article><\/div><div class=\"slide-entry-wrap\"><article class='slide-entry flex_column  post-entry post-entry-16210 slide-entry-overview slide-loop-7 slide-parity-odd  av_one_third first real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/free-shipping-to-the-amazon-buybox\/' data-rel='slide-1' class='slide-image' title='Free shipping to the Amazon BuyBox?'><img decoding=\"async\" width=\"495\" height=\"318\" src=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/04\/FREE-SHIPPING-495x318.png\" class=\"wp-image-15682 avia-img-lazy-loading-not-15682 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/free-shipping-to-the-amazon-buybox\/' title='Free shipping to the Amazon BuyBox?'>Free shipping to the Amazon BuyBox?<\/a><\/h3><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/www.snapsoft.de\/en\/category\/blog-en\/price-optimization\/\" rel=\"tag\">Price optimization<\/a> <\/span><span class=\"av-vertical-delimiter\"><\/span><\/header><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/04\/FREE-SHIPPING.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>318<\/span>\n\t\t\t\t\t\t<span itemprop='width'>515<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Sandy Paasch<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2018\/01\/logo-snapsoft.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Sandy Paasch<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-12-18T08:21:04+01:00\" >2020-12-18 08:40:19<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2025-08-21 16:10:57<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Free shipping to the Amazon BuyBox?<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-16167 slide-entry-overview slide-loop-8 slide-parity-even  av_one_third  real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/customer-oriented-pricing-duel-or-duet\/' data-rel='slide-1' class='slide-image' title='Customer-oriented pricing: duel or duet?'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2023\/11\/Kundenorientierte-Preispolitik_Beitragsbild.opt_-495x400.jpg\" class=\"wp-image-22286 avia-img-lazy-loading-not-22286 attachment-portfolio size-portfolio wp-post-image\" alt=\"Kundenorientierte Preispolitik \u2013 Hand eines Mannes tippt etwas in den Taschenrechner\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/customer-oriented-pricing-duel-or-duet\/' title='Customer-oriented pricing: duel or duet?'>Customer-oriented pricing: duel or duet?<\/a><\/h3><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/www.snapsoft.de\/en\/category\/blog-en\/price-optimization\/\" rel=\"tag\">Price optimization<\/a> <\/span><span class=\"av-vertical-delimiter\"><\/span><\/header><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2023\/11\/Kundenorientierte-Preispolitik_Beitragsbild.opt_.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>600<\/span>\n\t\t\t\t\t\t<span itemprop='width'>600<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Christopher Natan<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2018\/01\/logo-snapsoft.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Christopher Natan<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-12-18T08:21:04+01:00\" >2020-12-18 08:29:28<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-11-22 13:40:10<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Customer-oriented pricing: duel or duet?<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-16151 slide-entry-overview slide-loop-9 slide-parity-odd  post-entry-last  av_one_third  real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/repricing-the-art-of-the-right-price-strategy\/' data-rel='slide-1' class='slide-image' title='Repricing: The Art of the Right Price Strategy'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2025\/02\/Preisstrategie-entwickeln-495x400.jpg\" class=\"wp-image-25155 avia-img-lazy-loading-not-25155 attachment-portfolio size-portfolio wp-post-image\" alt=\"Frau sitzt am Schreibtisch mit Taschenrechner und Ordner, um Preise f\u00fcr Preisstragtie zu kalkulieren\" srcset=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2025\/02\/Preisstrategie-entwickeln-495x400.jpg 495w, https:\/\/www.snapsoft.de\/wp-content\/uploads\/2025\/02\/Preisstrategie-entwickeln-845x684.jpg 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/repricing-the-art-of-the-right-price-strategy\/' title='Repricing: The Art of the Right Price Strategy'>Repricing: The Art of the Right Price Strategy<\/a><\/h3><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/www.snapsoft.de\/en\/category\/blog-en\/\" rel=\"tag\">Blog<\/a>, <a href=\"https:\/\/www.snapsoft.de\/en\/category\/blog-en\/price-optimization\/\" rel=\"tag\">Price optimization<\/a> <\/span><span class=\"av-vertical-delimiter\"><\/span><\/header><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2025\/02\/Preisstrategie-entwickeln.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>900<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1600<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Sandy Paasch<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2018\/01\/logo-snapsoft.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Sandy Paasch<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-12-18T08:21:04+01:00\" >2020-12-18 08:22:47<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2025-08-21 16:11:01<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Repricing: The Art of the Right Price Strategy<\/span><\/span><\/span><\/article><\/div><\/div><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Previous<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Next<\/a><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-vlpjcm-ae9eb75f2ee6f4d2b1585bd8532bf748\">\n.flex_column.av-vlpjcm-ae9eb75f2ee6f4d2b1585bd8532bf748{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-vlpjcm-ae9eb75f2ee6f4d2b1585bd8532bf748 av_two_third  avia-builder-el-25  el_after_av_postslider  avia-builder-el-last  first flex_column_div av-zero-column-padding '     ><\/div>\n","protected":false},"excerpt":{"rendered":"<p>In a few weeks, the sale posters should be decorating the shopping streets again and crowds of people should storm the shopping centers. But this year, the big sell-off will be very different from usual. The reason for this is obvious, because the coronavirus will be a very topical issue for some time to come. In this blog we reveal how online retailers win this special challenge for themselves and place their offer even better.<\/p>\n","protected":false},"author":12,"featured_media":15728,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[42],"tags":[],"class_list":["post-16147","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-price-optimization"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Black Friday: Why this will be exciting for e-commerce in 2021 | SnapSoft<\/title>\n<meta name=\"description\" content=\"In this blog post we take a close look at Black Friday 2021 and tell you how to make it successful.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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