{"id":16151,"date":"2020-12-18T08:22:47","date_gmt":"2020-12-18T07:22:47","guid":{"rendered":"https:\/\/www.snapsoft.de\/repricing-the-art-of-the-right-price-strategy\/"},"modified":"2025-08-21T16:11:01","modified_gmt":"2025-08-21T14:11:01","slug":"repricing-the-art-of-the-right-price-strategy","status":"publish","type":"post","link":"https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/repricing-the-art-of-the-right-price-strategy\/","title":{"rendered":"Repricing: The Art of the Right Price Strategy"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1p22jji-abb948d476e360f09832bee90eed1eec\">\n.flex_column.av-1p22jji-abb948d476e360f09832bee90eed1eec{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-1p22jji-abb948d476e360f09832bee90eed1eec av_one_full  avia-builder-el-0  el_before_av_one_full  avia-builder-el-first  first flex_column_div av-zero-column-padding '     ><section  class='av_textblock_section av-kcyt6o7m-9647c9f37f64929a8468a6273ec2530a'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"post-title-wrapper\">\n<h1 class=\"entry-title header-post-title-class\">Repricing: The Art of the Right Price Strategy<\/h1>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-14777 \" src=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/08\/Unbenannt-180x180.jpg\" alt=\"\" width=\"241\" height=\"241\" srcset=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/08\/Unbenannt-180x180.jpg 180w, https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/08\/Unbenannt-80x80.jpg 80w, https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/08\/Unbenannt-36x36.jpg 36w, https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/08\/Unbenannt-120x120.jpg 120w, https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/08\/Unbenannt-450x450.jpg 450w\" sizes=\"auto, (max-width: 241px) 100vw, 241px\" \/><\/p>\n<p>In order to be successful in e-commerce in the long term, retailers can no longer avoid adjusting their product prices these days. While a few years ago it was sufficient to occasionally check the prices of the competition, this is no longer sufficient today. Because it is not uncommon for dealers, here the special focus on marketplace dealers, to change their prices several times a day or even every minute. Since this process can hardly be done manually for marketplace retailers, automated price optimization including a sophisticated strategy is essential. In this post we explain which factors influence pricing and how our repricing strategies keep the price in balance. Have fun!<\/p>\n<\/div>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1p22jji-abb948d476e360f09832bee90eed1eec\">\n.flex_column.av-1p22jji-abb948d476e360f09832bee90eed1eec{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-1p22jji-abb948d476e360f09832bee90eed1eec av_one_full  avia-builder-el-2  el_after_av_one_full  el_before_av_one_third  first flex_column_div av-zero-column-padding column-top-margin'     ><section  class='av_textblock_section av-kcyt6o7m-9647c9f37f64929a8468a6273ec2530a'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Pricing &amp; Price Optimization<\/h2>\n<p>To manually and clumsily set the lowest price would of course be pretty easy and maybe a real best seller. From a commercial and strategic point of view, however, it is complete nonsense to sell all products without a margin. In order to be able to integrate intelligent and above all effective price optimization, the use of an automated system for price adjustment is an efficient solution.<\/p>\n<p><strong>By the way:<\/strong><u><a href=\"https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/price-optimization-price-drop-or-opportunity\/\" target=\"_blank\" rel=\"noopener noreferrer\"> The question of whether price optimization in e-commerce is a blessing or a curse and why retailers absolutely need repricing software has been clarified in this exciting blog post.<\/a><\/u><\/p>\n<h3>Which factors are decisive for pricing?<\/h3>\n<ul>\n<li>Costs: What are the costs for the company (fixed and variable costs)?<\/li>\n<li>Customers: How much are customers willing to pay for the product?<\/li>\n<li>Competition: How are the prices of the competition in the market?<\/li>\n<li>Shopping behavior: How does the target group behave with corresponding prices?<\/li>\n<\/ul>\n<p>It has long been a matter of course that retailers have to change and adjust their prices several times a day due to these factors. What is needed here is a sophisticated pricing strategy tailored to the respective product. A sensible price strategy and the setting of the upper and lower price limits are primarily relevant. It is also important to calculate first, to cover the fixed costs and to maximize the profit margins.<\/p>\n<p><strong>By the way:<\/strong> The best way to determine the selling price is to add the fixed costs, the variable costs and the profit margin to the purchase price of the product. In any case, after deducting all variable and fixed costs, there should still be enough profit to set the minimum price.<\/p>\n<h2>Repricing strategies in e-commerce<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14825 size-large\" title=\"https:\/\/www.snapsoft.de\/produkt-snaptrade\/amazon-preisoptimierung\/strategien\/\" src=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/08\/markus-winkler-IrRbSND5EUc-unsplash-1030x687.jpg\" alt=\"\" width=\"1030\" height=\"687\" srcset=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/08\/markus-winkler-IrRbSND5EUc-unsplash-1030x687.jpg 1030w, https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/08\/markus-winkler-IrRbSND5EUc-unsplash-300x200.jpg 300w, https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/08\/markus-winkler-IrRbSND5EUc-unsplash-768x512.jpg 768w, https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/08\/markus-winkler-IrRbSND5EUc-unsplash-1500x1000.jpg 1500w, https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/08\/markus-winkler-IrRbSND5EUc-unsplash-705x470.jpg 705w, https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/08\/markus-winkler-IrRbSND5EUc-unsplash-450x300.jpg 450w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<p>Experience shows that repricing strategies are used to drive success on the sales platforms. As a rule, this goal is made up of the following visions: Increase sales and product sales and stabilize sales prices. In addition to the growing e-commerce activity, the pool of strategies around the topic of pricing and repricing is of course also filling up. Here it becomes clear again what relevance the choice of the right pricing strategy is.<\/p>\n<h3>The long-term strategy is crucial<\/h3>\n<p>If a retailer only superficially informs himself about repricing, this could get the impression that the use of appropriate tools is constantly changing the price towards the minimum price and thus destroying the retailer&#8217;s margin. But caution is advised here, because this is intended for the short term! If a retailer decides to use a strategy, for example to undercut a competitor, but then increases its price again at a later point in time, appropriate strategies can be important for future sales. The use of repricer tools makes pricing a lot easier and can help perfect the pricing strategy, especially in the long term.<\/p>\n<h3>Repricing strategies with SnapTrade<\/h3>\n<p>An extensive range in particular requires a suitable strategy in order to remain or become competitive and, above all, successful. Our integrated strategies can be easily and individually adapted to the product range or needs. Our calculated prices are always within the price range specified by the dealer and ensure that everything runs smoothly. Here&#8217;s a little insight into repricing strategies for SnapTrade users:<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-table av-3mkjpek-255992a01c1b1bea239e70d02a2bc826 main_color avia-pricing-table-container avia_pricing_default  avia-builder-el-4  el_after_av_textblock  avia-builder-el-last  avia-table-1'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Table\" ><div class=\"pricing-table-wrap\"><ul class='pricing-table '><li class='avia-heading-row'><div class='first-table-item'>Jump Back<br \/><\/div><span class='pricing-extra'><\/span><\/li><li class=''>Our jump back strategy prevents the rapid fall in prices. Your offer price will increase if the price gap to the next relevant comparison offer increases too much. SnapTrade recognizes whether the competition is also using price optimization and improves your margin.<\/li><\/ul><\/div><div class=\"pricing-table-wrap\"><ul class='pricing-table '><li class='avia-heading-row'><div class='first-table-item'>Cool down &#8211; cooling off<br \/><\/div><span class='pricing-extra'><\/span><\/li><li class=''>With the cool down strategy you let your prices cool down by increasing the offer price of your products. This is possible especially in the early morning hours. Other providers will follow suit and the daily entry price will start increasing.<\/li><\/ul><\/div><div class=\"pricing-table-wrap\"><ul class='pricing-table '><li class='avia-heading-row'><div class='first-table-item'>BuyBox-MAX Strategy<\/div><span class='pricing-extra'><\/span><\/li><li class=''>This intelligent BuyBox-MAX strategy automatically determines the optimal price difference to your competitors. The BuyBox-MAX strategy helps to get the best BuyBox price, taking into account many factors, and secures you the coveted place in the Amazon shopping cart.<\/li><\/ul><\/div><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4q0wlp-22bb4a3f457413c1b0b6f21d42ec44bb\">\n.flex_column.av-4q0wlp-22bb4a3f457413c1b0b6f21d42ec44bb{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-4q0wlp-22bb4a3f457413c1b0b6f21d42ec44bb av_one_third  avia-builder-el-5  el_after_av_one_full  el_before_av_one_third  first flex_column_div av-zero-column-padding column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4k9fgt-c86307f11fb89085bab333d633a154cf\">\n#top .avia-gallery.av-4k9fgt-c86307f11fb89085bab333d633a154cf .avia-gallery-thumb a{\nwidth:100%;\n}\n<\/style>\n<div  class='avia-gallery av-4k9fgt-c86307f11fb89085bab333d633a154cf avia_animate_when_visible  avia-builder-el-6  avia-builder-el-no-sibling  avia_lazyload avia-gallery-animate avia-gallery-1'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><meta itemprop=\"contentURL\" content=\"https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/repricing-the-art-of-the-right-price-strategy\/\"><div class='avia-gallery-thumb'><a href=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2018\/04\/JumpBack-.png\" data-srcset=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2018\/04\/JumpBack-.png 335w, https:\/\/www.snapsoft.de\/wp-content\/uploads\/2018\/04\/JumpBack--300x206.png 300w\" data-sizes=\"(max-width: 335px) 100vw, 335px\" data-rel='gallery-1' data-prev-img='https:\/\/www.snapsoft.de\/wp-content\/uploads\/2018\/04\/JumpBack-.png' class='first_thumb aviaopeninbrowser aviablank noLightbox ' data-onclick='1' title='JumpBack'  itemprop=\"thumbnailUrl\"  ><img decoding=\"async\" class=\"wp-image-15610 avia-img-lazy-loading-not-15610\"  data-avia-tooltip='JumpBack' src=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2018\/04\/JumpBack--260x185.png\" width=\"260\" height=\"185\"  title='JumpBack-Strategie' alt='' \/><div class='big-prev-fake'><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15610 avia-img-lazy-loading-15610\"  width=\"335\" height=\"230\" src=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2018\/04\/JumpBack-.png\" title='JumpBack-Strategie' alt='' srcset=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2018\/04\/JumpBack-.png 335w, https:\/\/www.snapsoft.de\/wp-content\/uploads\/2018\/04\/JumpBack--300x206.png 300w\" sizes=\"auto, (max-width: 335px) 100vw, 335px\" \/><\/div><\/a><\/div><\/div><\/div><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-epih9-86bf6944dd46f755edc8f12a9ecc4b59\">\n.flex_column.av-epih9-86bf6944dd46f755edc8f12a9ecc4b59{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-epih9-86bf6944dd46f755edc8f12a9ecc4b59 av_one_third  avia-builder-el-7  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3vpwd9-4b1b406e4dcab933a0a8f4776e622393\">\n#top .avia-gallery.av-3vpwd9-4b1b406e4dcab933a0a8f4776e622393 .avia-gallery-thumb a{\nwidth:100%;\n}\n<\/style>\n<div  class='avia-gallery av-3vpwd9-4b1b406e4dcab933a0a8f4776e622393 avia_animate_when_visible  avia-builder-el-8  avia-builder-el-no-sibling  avia_lazyload avia-gallery-animate avia-gallery-2'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><meta itemprop=\"contentURL\" content=\"https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/repricing-the-art-of-the-right-price-strategy\/\"><div class='avia-gallery-thumb'><a href=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2018\/04\/Strategie_Jump-Back-und-Cool-Down-1030x225.png\" data-srcset=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2018\/04\/Strategie_Jump-Back-und-Cool-Down-1030x225.png 1030w, https:\/\/www.snapsoft.de\/wp-content\/uploads\/2018\/04\/Strategie_Jump-Back-und-Cool-Down-300x66.png 300w, https:\/\/www.snapsoft.de\/wp-content\/uploads\/2018\/04\/Strategie_Jump-Back-und-Cool-Down-768x168.png 768w, https:\/\/www.snapsoft.de\/wp-content\/uploads\/2018\/04\/Strategie_Jump-Back-und-Cool-Down-705x154.png 705w, https:\/\/www.snapsoft.de\/wp-content\/uploads\/2018\/04\/Strategie_Jump-Back-und-Cool-Down-450x98.png 450w, https:\/\/www.snapsoft.de\/wp-content\/uploads\/2018\/04\/Strategie_Jump-Back-und-Cool-Down.png 1355w\" data-sizes=\"(max-width: 1030px) 100vw, 1030px\" data-rel='gallery-2' data-prev-img='https:\/\/www.snapsoft.de\/wp-content\/uploads\/2018\/04\/Strategie_Jump-Back-und-Cool-Down-495x296.png' class='first_thumb aviaopeninbrowser aviablank noLightbox ' data-onclick='1' title='Jump Back und Cool Down'  itemprop=\"thumbnailUrl\"  ><img decoding=\"async\" class=\"wp-image-15614 avia-img-lazy-loading-not-15614\"  data-avia-tooltip='Jump Back und Cool Down' src=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2018\/04\/Strategie_Jump-Back-und-Cool-Down-260x185.png\" width=\"260\" height=\"185\"  title='Cool Down-Strategie' alt='' \/><div class='big-prev-fake'><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15614 avia-img-lazy-loading-15614\"  width=\"495\" height=\"296\" src=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2018\/04\/Strategie_Jump-Back-und-Cool-Down-495x296.png\" title='Cool Down-Strategie' alt='' \/><\/div><\/a><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3g0cst-d47f3591a0f52708ef53770aeb78c87c\">\n.flex_column.av-3g0cst-d47f3591a0f52708ef53770aeb78c87c{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-3g0cst-d47f3591a0f52708ef53770aeb78c87c av_one_third  avia-builder-el-9  el_after_av_one_third  el_before_av_hr  flex_column_div av-zero-column-padding column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-37is11-919a9dc7d154b6ad05f95b619999e2db\">\n#top .avia-gallery.av-37is11-919a9dc7d154b6ad05f95b619999e2db .avia-gallery-thumb a{\nwidth:100%;\n}\n<\/style>\n<div  class='avia-gallery av-37is11-919a9dc7d154b6ad05f95b619999e2db avia_animate_when_visible  avia-builder-el-10  avia-builder-el-no-sibling  avia_lazyload avia-gallery-animate avia-gallery-3'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><meta itemprop=\"contentURL\" content=\"https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/repricing-the-art-of-the-right-price-strategy\/\"><div class='avia-gallery-thumb'><a href=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2019\/02\/SnapTrade-BuyBox-MAX-Strategie-Analyse-1030x670.png\" data-srcset=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2019\/02\/SnapTrade-BuyBox-MAX-Strategie-Analyse-1030x670.png 1030w, https:\/\/www.snapsoft.de\/wp-content\/uploads\/2019\/02\/SnapTrade-BuyBox-MAX-Strategie-Analyse-300x195.png 300w, https:\/\/www.snapsoft.de\/wp-content\/uploads\/2019\/02\/SnapTrade-BuyBox-MAX-Strategie-Analyse-768x500.png 768w, https:\/\/www.snapsoft.de\/wp-content\/uploads\/2019\/02\/SnapTrade-BuyBox-MAX-Strategie-Analyse-705x459.png 705w, https:\/\/www.snapsoft.de\/wp-content\/uploads\/2019\/02\/SnapTrade-BuyBox-MAX-Strategie-Analyse-450x293.png 450w, https:\/\/www.snapsoft.de\/wp-content\/uploads\/2019\/02\/SnapTrade-BuyBox-MAX-Strategie-Analyse.png 1428w\" data-sizes=\"(max-width: 1030px) 100vw, 1030px\" data-rel='gallery-3' data-prev-img='https:\/\/www.snapsoft.de\/wp-content\/uploads\/2019\/02\/SnapTrade-BuyBox-MAX-Strategie-Analyse-495x400.png' class='first_thumb aviaopeninbrowser aviablank noLightbox ' data-onclick='1' title='Analyse in der BuyBox-MAX Strategie'  itemprop=\"thumbnailUrl\"  ><img decoding=\"async\" class=\"wp-image-15646 avia-img-lazy-loading-not-15646\"  data-avia-tooltip='Analyse in der BuyBox-MAX Strategie' src=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2019\/02\/SnapTrade-BuyBox-MAX-Strategie-Analyse-260x185.png\" width=\"260\" height=\"185\"  title='BuyBox Max-Strategie' alt='' \/><div class='big-prev-fake'><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15646 avia-img-lazy-loading-15646\"  width=\"495\" height=\"400\" src=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2019\/02\/SnapTrade-BuyBox-MAX-Strategie-Analyse-495x400.png\" title='BuyBox Max-Strategie' alt='' srcset=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2019\/02\/SnapTrade-BuyBox-MAX-Strategie-Analyse-495x400.png 495w, https:\/\/www.snapsoft.de\/wp-content\/uploads\/2019\/02\/SnapTrade-BuyBox-MAX-Strategie-Analyse-845x684.png 845w\" sizes=\"auto, (max-width: 495px) 100vw, 495px\" \/><\/div><\/a><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-37xevs-6867a644e73d3ed5f6858ea9d02d1c6a\">\n#top .hr.hr-invisible.av-37xevs-6867a644e73d3ed5f6858ea9d02d1c6a{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-37xevs-6867a644e73d3ed5f6858ea9d02d1c6a hr-invisible  avia-builder-el-11  el_after_av_one_third  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-kcyt6o7m-9647c9f37f64929a8468a6273ec2530a'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 class=\"widget-title\">Conclusion: With SnapTrade as a strong partner for an optimal price strategy<\/h2>\n<div class=\"textwidget\">\n<p>In this article, the relevance of automated repricing solutions and an efficient pricing strategy to the growing e-commerce business is shown again. In particular for dealers with a large range of products, manual changing of a product price is hardly possible as long as one does not have a monopoly on the respective product. You can find repricing strategies with SnapTrade conveniently preinstalled in your SnapTrade account. Our staff will be happy to support you in successfully integrating this strategy. You do not have an account? No problem: just tell us about ours<a href=\"https:\/\/www.snapsoft.de\/preisoptimierung\/amazon\/erste-schritte\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong> free and non-binding test phase<\/strong><\/a> and get to know SnapTrade.<\/p>\n<\/div>\n<p><strong>By the way:<\/strong><u><a href=\"https:\/\/www.snapsoft.de\/preisoptimierung\/amazon\/strategien\/\" target=\"_blank\" rel=\"noopener noreferrer\"> By the way, we have summarized more information about the various pricing strategies with SnapTrade here.<\/a><\/u><\/p>\n<\/div><\/section>\n<div  class='av_promobox av-kaze4p74-c8fda663e1fe7ea4757427ce109288d4 avia-button-yes  avia-builder-el-13  el_after_av_textblock  el_before_av_hr '><div class='avia-promocontent'><\/p>\n<h4>Have you already subscribed to our newsletter?<\/h4>\n<p>With our newsletter you will receive professional tips about selling on the Amazon and eBay marketplaces as well as the latest SnapSoft news once a month.<\/p>\n<\/div><div  class='avia-button-wrap av-kaze4p74-fc6485cc082fef400a70d6563da72f21-wrap avia-button-right '><a href='https:\/\/www.snapsoft.de\/en\/snaptrade\/price-optimization-amazon\/'  class='avia-button av-kaze4p74-fc6485cc082fef400a70d6563da72f21 avia-icon_select-no avia-size-small avia-position-right avia-color-blue'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Learn more!<\/span><\/a><\/div><\/div>\n<div  class='hr av-rqt3dd-093ae65a16e99372bfa4dd90c1099d73 hr-default  avia-builder-el-14  el_after_av_promobox  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-k7kicmto-45700e833a58df5116b9a4c10ddc118e'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><strong>You might also be interested in &#8230;<\/strong><\/h3>\n<\/div><\/section>\n<div  data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:&quot;5&quot;,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;show_slide_delay&quot;:90}\" class='avia-content-slider avia-content-slider-active avia-content-slider1 avia-content-slider-odd  avia-builder-el-16  el_after_av_textblock  avia-builder-el-last  av-slideshow-ui av-control-default   av-no-slider-navigation av-slideshow-manual av-loop-once av-loop-manual-endless '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Blog\" ><div class=\"avia-content-slider-inner\"><div class=\"slide-entry-wrap\"><article class='slide-entry flex_column  post-entry post-entry-18653 slide-entry-overview slide-loop-1 slide-parity-odd  av_one_third first real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/vat-reduction\/' data-rel='slide-1' class='slide-image' title='VAT reduction'><img decoding=\"async\" width=\"495\" height=\"318\" src=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/06\/markus-spiske-N_TFAu9gtf0-unsplash-mehrwertsteuer-senkung-495x318.png\" class=\"wp-image-15715 avia-img-lazy-loading-not-15715 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/vat-reduction\/' title='VAT reduction'>VAT reduction<\/a><\/h3><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/www.snapsoft.de\/en\/category\/blog-en\/price-optimization\/\" rel=\"tag\">Price optimization<\/a> <\/span><span class=\"av-vertical-delimiter\"><\/span><\/header><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/06\/markus-spiske-N_TFAu9gtf0-unsplash-mehrwertsteuer-senkung.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>318<\/span>\n\t\t\t\t\t\t<span itemprop='width'>515<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Carmen Osunde<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2018\/01\/logo-snapsoft.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Carmen Osunde<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-12-18T08:22:47+01:00\" >2022-02-09 10:21:00<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2022-02-09 10:21:04<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>VAT reduction<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-18641 slide-entry-overview slide-loop-2 slide-parity-even  av_one_third  real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/the-ultimate-guide-to-getting-started-with-snaptrade-2\/' data-rel='slide-1' class='slide-image' title='The ultimate guide to getting started with SnapTrade'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2021\/02\/Einrichtung-SnapTrade_r-495x400.png\" class=\"wp-image-25440 avia-img-lazy-loading-not-25440 attachment-portfolio size-portfolio wp-post-image\" alt=\"Auswahlmaske im Einrichtungsassistenten von SnapTrade mit Produktoptionen f\u00fcr Amazon, eBay und Onlineshop \u2013 Anleitung SnapTrade zur Preisoptimierung auf verschiedenen Marktpl\u00e4tzen\" srcset=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2021\/02\/Einrichtung-SnapTrade_r-495x400.png 495w, https:\/\/www.snapsoft.de\/wp-content\/uploads\/2021\/02\/Einrichtung-SnapTrade_r-845x684.png 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/the-ultimate-guide-to-getting-started-with-snaptrade-2\/' title='The ultimate guide to getting started with SnapTrade'>The ultimate guide to getting started with SnapTrade<\/a><\/h3><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/www.snapsoft.de\/en\/category\/blog-en\/price-optimization\/\" rel=\"tag\">Price optimization<\/a> <\/span><span class=\"av-vertical-delimiter\"><\/span><\/header><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2021\/02\/Einrichtung-SnapTrade_r.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>900<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1600<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Sandy Paasch<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2018\/01\/logo-snapsoft.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Sandy Paasch<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-12-18T08:22:47+01:00\" >2022-02-09 10:18:37<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2025-08-21 16:10:49<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>The ultimate guide to getting started with SnapTrade<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-18623 slide-entry-overview slide-loop-3 slide-parity-odd  av_one_third  real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/amazons-choice-how-to-get-the-amazon-label-for-your-products-2\/' data-rel='slide-1' class='slide-image' title='Amazon&#8217;s Choice: How to get the Amazon label for your products'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2021\/03\/Verkaufsauswertung-4-1030x538-1-495x400.jpg\" class=\"wp-image-18289 avia-img-lazy-loading-not-18289 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/amazons-choice-how-to-get-the-amazon-label-for-your-products-2\/' title='Amazon&#8217;s Choice: How to get the Amazon label for your products'>Amazon&#8217;s Choice: How to get the Amazon label for your products<\/a><\/h3><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/www.snapsoft.de\/en\/category\/blog-en\/price-optimization\/\" rel=\"tag\">Price optimization<\/a> <\/span><span class=\"av-vertical-delimiter\"><\/span><\/header><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2021\/03\/Verkaufsauswertung-4-1030x538-1.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>538<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1030<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Sandy Paasch<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2018\/01\/logo-snapsoft.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Sandy Paasch<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-12-18T08:22:47+01:00\" >2022-02-09 10:17:04<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2025-08-21 16:10:52<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Amazon&#8217;s Choice: How to get the Amazon label for your products<\/span><\/span><\/span><\/article><\/div><div class=\"slide-entry-wrap\"><article class='slide-entry flex_column  post-entry post-entry-16228 slide-entry-overview slide-loop-4 slide-parity-odd  av_one_third first real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/cross-asin-price-optimization\/' data-rel='slide-1' class='slide-image' title='Cross-ASIN price optimization'><img decoding=\"async\" width=\"495\" height=\"318\" src=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/02\/daniel-eledut-a8KNFpidIPI-unsplash-495x318.png\" class=\"wp-image-15688 avia-img-lazy-loading-not-15688 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/cross-asin-price-optimization\/' title='Cross-ASIN price optimization'>Cross-ASIN price optimization<\/a><\/h3><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/www.snapsoft.de\/en\/category\/blog-en\/\" rel=\"tag\">Blog<\/a>, <a href=\"https:\/\/www.snapsoft.de\/en\/category\/blog-en\/price-optimization\/\" rel=\"tag\">Price optimization<\/a> <\/span><span class=\"av-vertical-delimiter\"><\/span><\/header><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/02\/daniel-eledut-a8KNFpidIPI-unsplash.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>318<\/span>\n\t\t\t\t\t\t<span itemprop='width'>515<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Carmen Osunde<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2018\/01\/logo-snapsoft.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Carmen Osunde<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-12-18T08:22:47+01:00\" >2020-12-18 08:42:06<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2021-01-08 14:04:57<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Cross-ASIN price optimization<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-16219 slide-entry-overview slide-loop-5 slide-parity-even  av_one_third  real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/amazon-buybox-is-the-cheapest-price-the-best-price\/' data-rel='slide-1' class='slide-image' title='Amazon BuyBox &#8211; is the cheapest price the best price?'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/03\/Bester-Preis_Amazon-BuyBox-495x400.jpg\" class=\"wp-image-24418 avia-img-lazy-loading-not-24418 attachment-portfolio size-portfolio wp-post-image\" alt=\"Amazon Repricing\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/amazon-buybox-is-the-cheapest-price-the-best-price\/' title='Amazon BuyBox &#8211; is the cheapest price the best price?'>Amazon BuyBox &#8211; is the cheapest price the best price?<\/a><\/h3><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/www.snapsoft.de\/en\/category\/blog-en\/\" rel=\"tag\">Blog<\/a>, <a href=\"https:\/\/www.snapsoft.de\/en\/category\/blog-en\/price-optimization\/\" rel=\"tag\">Price optimization<\/a> <\/span><span class=\"av-vertical-delimiter\"><\/span><\/header><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/03\/Bester-Preis_Amazon-BuyBox.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>680<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1200<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Carmen Osunde<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2018\/01\/logo-snapsoft.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Carmen Osunde<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-12-18T08:22:47+01:00\" >2020-12-18 08:41:13<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2021-01-08 14:04:39<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Amazon BuyBox &#8211; is the cheapest price the best price?<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-16213 slide-entry-overview slide-loop-6 slide-parity-odd  av_one_third  real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/price-optimization-price-drop-or-opportunity\/' data-rel='slide-1' class='slide-image' title='Price Optimization &#8211; Price Drop or Opportunity?'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/04\/preisoptimierung-preisverfall-oder-chance-1-495x400.jpg\" class=\"wp-image-18670 avia-img-lazy-loading-not-18670 attachment-portfolio size-portfolio wp-post-image\" alt=\"Preisoptimierung Preisverfall oder Chance\" srcset=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/04\/preisoptimierung-preisverfall-oder-chance-1-495x400.jpg 495w, https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/04\/preisoptimierung-preisverfall-oder-chance-1-845x684.jpg 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/price-optimization-price-drop-or-opportunity\/' title='Price Optimization &#8211; Price Drop or Opportunity?'>Price Optimization &#8211; Price Drop or Opportunity?<\/a><\/h3><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/www.snapsoft.de\/en\/category\/blog-en\/price-optimization\/\" rel=\"tag\">Price optimization<\/a> <\/span><span class=\"av-vertical-delimiter\"><\/span><\/header><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/04\/preisoptimierung-preisverfall-oder-chance-1.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>933<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1400<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Clemens Schubert<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2018\/01\/logo-snapsoft.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Clemens Schubert<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-12-18T08:22:47+01:00\" >2020-12-18 08:40:46<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2025-11-06 11:01:52<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Price Optimization &#8211; Price Drop or Opportunity?<\/span><\/span><\/span><\/article><\/div><div class=\"slide-entry-wrap\"><article class='slide-entry flex_column  post-entry post-entry-16210 slide-entry-overview slide-loop-7 slide-parity-odd  av_one_third first real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/free-shipping-to-the-amazon-buybox\/' data-rel='slide-1' class='slide-image' title='Free shipping to the Amazon BuyBox?'><img decoding=\"async\" width=\"495\" height=\"318\" src=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/04\/FREE-SHIPPING-495x318.png\" class=\"wp-image-15682 avia-img-lazy-loading-not-15682 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/free-shipping-to-the-amazon-buybox\/' title='Free shipping to the Amazon BuyBox?'>Free shipping to the Amazon BuyBox?<\/a><\/h3><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/www.snapsoft.de\/en\/category\/blog-en\/price-optimization\/\" rel=\"tag\">Price optimization<\/a> <\/span><span class=\"av-vertical-delimiter\"><\/span><\/header><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/04\/FREE-SHIPPING.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>318<\/span>\n\t\t\t\t\t\t<span itemprop='width'>515<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Sandy Paasch<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2018\/01\/logo-snapsoft.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Sandy Paasch<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-12-18T08:22:47+01:00\" >2020-12-18 08:40:19<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2025-08-21 16:10:57<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Free shipping to the Amazon BuyBox?<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-16167 slide-entry-overview slide-loop-8 slide-parity-even  av_one_third  real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/customer-oriented-pricing-duel-or-duet\/' data-rel='slide-1' class='slide-image' title='Customer-oriented pricing: duel or duet?'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2023\/11\/Kundenorientierte-Preispolitik_Beitragsbild.opt_-495x400.jpg\" class=\"wp-image-22286 avia-img-lazy-loading-not-22286 attachment-portfolio size-portfolio wp-post-image\" alt=\"Kundenorientierte Preispolitik \u2013 Hand eines Mannes tippt etwas in den Taschenrechner\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/customer-oriented-pricing-duel-or-duet\/' title='Customer-oriented pricing: duel or duet?'>Customer-oriented pricing: duel or duet?<\/a><\/h3><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/www.snapsoft.de\/en\/category\/blog-en\/price-optimization\/\" rel=\"tag\">Price optimization<\/a> <\/span><span class=\"av-vertical-delimiter\"><\/span><\/header><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2023\/11\/Kundenorientierte-Preispolitik_Beitragsbild.opt_.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>600<\/span>\n\t\t\t\t\t\t<span itemprop='width'>600<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Christopher Natan<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2018\/01\/logo-snapsoft.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Christopher Natan<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-12-18T08:22:47+01:00\" >2020-12-18 08:29:28<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-11-22 13:40:10<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Customer-oriented pricing: duel or duet?<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-16151 slide-entry-overview slide-loop-9 slide-parity-odd  post-entry-last  av_one_third  real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/repricing-the-art-of-the-right-price-strategy\/' data-rel='slide-1' class='slide-image' title='Repricing: The Art of the Right Price Strategy'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2025\/02\/Preisstrategie-entwickeln-495x400.jpg\" class=\"wp-image-25155 avia-img-lazy-loading-not-25155 attachment-portfolio size-portfolio wp-post-image\" alt=\"Frau sitzt am Schreibtisch mit Taschenrechner und Ordner, um Preise f\u00fcr Preisstragtie zu kalkulieren\" srcset=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2025\/02\/Preisstrategie-entwickeln-495x400.jpg 495w, https:\/\/www.snapsoft.de\/wp-content\/uploads\/2025\/02\/Preisstrategie-entwickeln-845x684.jpg 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/repricing-the-art-of-the-right-price-strategy\/' title='Repricing: The Art of the Right Price Strategy'>Repricing: The Art of the Right Price Strategy<\/a><\/h3><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/www.snapsoft.de\/en\/category\/blog-en\/\" rel=\"tag\">Blog<\/a>, <a href=\"https:\/\/www.snapsoft.de\/en\/category\/blog-en\/price-optimization\/\" rel=\"tag\">Price optimization<\/a> <\/span><span class=\"av-vertical-delimiter\"><\/span><\/header><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2025\/02\/Preisstrategie-entwickeln.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>900<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1600<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Sandy Paasch<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2018\/01\/logo-snapsoft.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Sandy Paasch<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-12-18T08:22:47+01:00\" >2020-12-18 08:22:47<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2025-08-21 16:11:01<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Repricing: The Art of the Right Price Strategy<\/span><\/span><\/span><\/article><\/div><\/div><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Previous<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Next<\/a><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>In order to be successful in e-commerce in the long term, retailers can no longer avoid adjusting their product prices these days. While a few years ago it was sufficient to occasionally control the prices of the competition, this is no longer sufficient today. It is not uncommon for retailers to change their prices several times a day or hourly. Since this process can hardly be done manually for retailers, automated price optimization including a sophisticated strategy is essential. In this article we explain how retailers determine the optimal sales price and how our repricing strategies can support them.<\/p>\n","protected":false},"author":12,"featured_media":25155,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[43,42],"tags":[],"class_list":["post-16151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","category-price-optimization"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Repricing: The Art of the Right Price Strategy | SnapSoft<\/title>\n<meta name=\"description\" content=\"In this article we explain how retailers determine the optimal sales price and how our repricing strategies support them.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/repricing-the-art-of-the-right-price-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Repricing: The Art of the Right Price Strategy | SnapSoft\" \/>\n<meta property=\"og:description\" content=\"In this article we explain how retailers determine the optimal sales price and how our repricing strategies support them.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/repricing-the-art-of-the-right-price-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"SnapSoft\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-18T07:22:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-21T14:11:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/08\/felix-mittermeier-nAjil1z3eLk-unsplash.png\" \/>\n<meta name=\"author\" content=\"Sandy Paasch\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/07\/advertising-alphabet-business-communication-270637-1.png\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Repricing: The Art of the Right Price Strategy | SnapSoft","description":"In this article we explain how retailers determine the optimal sales price and how our repricing strategies support 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Sie erstellt Konzepte, Analysen und Content, um unsere Nutzer und Suchmaschinen zu \u00fcberzeugen. 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