{"id":16157,"date":"2023-04-05T08:29:12","date_gmt":"2023-04-05T06:29:12","guid":{"rendered":"https:\/\/www.snapsoft.de\/blog\/amazon-seo-how-retailers-achieve-a-better-ranking\/"},"modified":"2025-08-21T16:10:46","modified_gmt":"2025-08-21T14:10:46","slug":"amazon-seo-how-retailers-achieve-a-better-ranking","status":"publish","type":"post","link":"https:\/\/www.snapsoft.de\/en\/blog-en\/amazon-seo-how-retailers-achieve-a-better-ranking\/","title":{"rendered":"Amazon SEO: How merchants achieve a better ranking"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1p22jji-abb948d476e360f09832bee90eed1eec\">\n.flex_column.av-1p22jji-abb948d476e360f09832bee90eed1eec{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-1p22jji-abb948d476e360f09832bee90eed1eec av_one_full  avia-builder-el-0  el_before_av_one_full  avia-builder-el-first  first flex_column_div av-zero-column-padding '     ><section  class='av_textblock_section av-kcyt6o7m-60d33d5d97de2bff4960aca5f75ee8f7'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>Amazon SEO: How merchants achieve a better ranking<\/h1>\n<p data-pm-slice=\"1 1 &#091;&#093;\">With more than 300 million customers, Amazon is the giant among online marketplaces. The e-commerce leader offers small and large retailers a comparatively easy entry into online retailing &#8211; with immense reach and a customer base that local retailers can only dream of even in the best of locations.<\/p>\n<p>However, these stimuli mean a lot of competition. To make matters worse, online customers are spoiled these days. Their expectation is to find the best deal quickly and with little effort. Hardly anyone extends their search to the third or the fourth page. Conversely, this also means that retailers who optimize their product pages and make them both informative and user-friendly can gain competitive advantages. This is the main reason why the so-called Amazon SEO has become established.<\/p>\n<p>In this article, we therefore want to introduce you to measures you can take to optimize your product detail pages for Amazon search and thus achieve more sales.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20697\" src=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2023\/04\/amazon-seo-hero.jpg\" alt=\"The picture shows white tiles with letters that form the word SEO. SEO stands for Search Engine Optimization, which is also operated in the form of Amazon SEO on the Amazon marketplace.\" width=\"1030\" height=\"684\" srcset=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2023\/04\/amazon-seo-hero.jpg 1030w, https:\/\/www.snapsoft.de\/wp-content\/uploads\/2023\/04\/amazon-seo-hero-300x199.jpg 300w, https:\/\/www.snapsoft.de\/wp-content\/uploads\/2023\/04\/amazon-seo-hero-768x510.jpg 768w, https:\/\/www.snapsoft.de\/wp-content\/uploads\/2023\/04\/amazon-seo-hero-705x468.jpg 705w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-pazo25-afa11133946c1d458cb5914040783886'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><\/div><\/section><br \/>\n<section  class='av_textblock_section av-kcyt6o7m-9-9e8de1e6e614511ebd0b4fb3bfd3df22'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>What is Amazon SEO and how does it work?<\/h2>\n<p>SEO stands for Search Engine Optimization and refers primarily to conventional search engines such as Google, Bing &amp; Co. However, more and more potential online buyers start their product search directly on the marketplaces. For this reason, measures for so-called Amazon SEO have developed over time. Their primary goal is the same as with classic SEO: an increase in visibility within the search. In this case, however, the venue is the marketplace&#8217;s internal product search engine, not Google&#8217;s search results pages, the so-called SERPs.<\/p>\n<h2>Understanding the A9 algorithm<\/h2>\n<p>Responsible for the SEO ranking in the Amazon search is the in-house algorithm A9. Its task is to screen all products listed on Amazon and, in the case of a search query, to assess which items could be relevant for searchers.<\/p>\n<p>The ranking is primarily text-based. Here, too, a parallel can be drawn to traditional search engines, because just like the Googlebot, A9 focuses on key terms, the so-called keywords. Depending on the term, the ranking can therefore be very different: While a placement within the first page is possible for one keyword, it can happen that the product does not appear in the search results at all for a slight change of the keyword. Retailers should therefore think carefully about which terms they want to use in their product titles, product descriptions, bullet points and the like.<\/p>\n<h2>Amazon SEO vs. Amazon Backend Keywords: What are the differences?<\/h2>\n<p>Merchants who want to optimize the visibility of their products should distinguish between two basic things when it comes to keywords: General Amazon SEO, which is carried out in the frontend, i. e. the area visible to customers, and so-called backend keywords, which &#8211; as the name suggests &#8211; are maintained in the backend of Amazon Seller Central.<\/p>\n<p>Backend keywords are a separate topic, which we explained in a previous post. Read our <a href=\"https:\/\/www.snapsoft.de\/en\/blog-en\/amazon-backend-keywords-tips-tricks-to-make-your-articles-easier-to-find\/\">guide to backend keywords<\/a> here, in which we summarize everything you need to know about this topic.<\/p>\n<h2>OnPage and OffPage optimizations for a better Amazon ranking<\/h2>\n<p>In Amazon SEO, a distinction is made between OnPage and OffPage optimization. OffPage optimization is primarily driven by the image and outward perception of your company and your products. OnPage SEO, on the other hand, is about concrete measures to improve your visibility. In this blog post we will focus on OnPage measures.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20691\" src=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/07\/Amazon-SEO.jpg\" alt=\"Das Schaubild zeigt, dass sich Amazon SEO aus der Onpage Optimierung und der OffPage Optimierung zusammensetzt\" width=\"1200\" height=\"801\" srcset=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/07\/Amazon-SEO.jpg 1200w, https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/07\/Amazon-SEO-300x200.jpg 300w, https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/07\/Amazon-SEO-1030x688.jpg 1030w, https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/07\/Amazon-SEO-768x513.jpg 768w, https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/07\/Amazon-SEO-705x471.jpg 705w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h3>Amazon SEO OnPage<\/h3>\n<p>OnPage optimization is about optimizing the factors of a listing that can be directly influenced so that the article can be found for all relevant keywords. The focus is on four areas: Title, attributes, the product description and images.<\/p>\n<h3>Keywords in the product title<\/h3>\n<p>The product title has the greatest relevance for the classification of an article. Information on how long the product title should be varies between 50 and 200 characters. We recommend that you test different titles and also change the title length if the click rates of your articles do not correspond to your wishes.<\/p>\n<p>Experience shows that the so-called CTR (= Click Trough Rate) suffers from titles that are too long, as they do not always appear attractive to searchers at first glance. Therefore, you should limit the title to one or a few focus keywords that seem most important to you. Amazon itself warns against over-optimized titles and threatens with downgrades in the ranking. Therefore, optimize your titles primarily for the customer, not for the Amazon algorithm.<\/p>\n<h3>Keywords in attributes (bullet points)<\/h3>\n<p>You can define up to five attributes for each of your products, which appear as a list on the products. These bullet points serve to summarize the most important features of your products in short key points or sentences and to highlight what makes the product special.<\/p>\n<p>In contrast to the product description, which is often only skimmed over by many readers, the bullet points are often given considerably more attention. This is also the reason why they also play a major role in product listings and are an important part of Amazon SEO. The trick is to include relevant terms in the short bullet points and at the same time highlight the greatest strengths of your product. Depending on the product category, you have up to 250 characters available for this.<\/p>\n<h3>Keywords in the product description<\/h3>\n<p>Compared to the title and the bullet points, the product description is less relevant. Nevertheless, a ranking optimization can be worthwhile if you have already revised the other areas. With a maximum length of 2,000 characters, the description offers the greatest scope for including relevant keywords. At the same time, it can help you turn undecided potential customers into buyers.<\/p>\n<h3>Product images<\/h3>\n<p>Amazon SEO is also image SEO. You can attach up to nine product images to an article, but it is mandatory to use one main image. Never underestimate the importance of your product images. They are often the only visual element you can offer your customers. Because they are of such great importance, Amazon has defined very clear guidelines for product images:<\/p>\n<p><strong>Image size:<\/strong> Your images must be at least 1,000 pixels long on the longest side and 500 pixels long on the shortest side. However, the zoom function is only supported from 1,000 x 1,000 pixels, so this should be your minimum. You should not exceed 10,000 pixels on the longest side.<\/p>\n<p><strong>Format:<\/strong> In principle, PNG, TIFF and GIF files are supported, but the JPEG format is preferred.<\/p>\n<p><strong>Cropping:<\/strong> The images must be cropped in such a way that the products are shown in their entirety and no part is cut off at the edges. Jewellery is excluded from this rule.<\/p>\n<p><strong>Background:<\/strong> The main image must be shown on a white background and must fill at least 85% of the surface.<\/p>\n<p><strong>Depictions of persons:<\/strong> Except in the case of clothing, persons are not permitted in the main image.<\/p>\n<p><strong>Props, logos and watermarks:<\/strong> There must be no distraction from the product in the images. Therefore, the use of props, logos and watermarks is strictly prohibited.<\/p>\n<p><strong>Texts:<\/strong> Texts are only permitted if they are applied to or associated with the product.<\/p>\n<p>Read more: <a href=\"https:\/\/www.snapsoft.de\/en\/blog-en\/your-own-online-shop-or-amazon-and-ebay-where-should-retailers-sell-2\/\">Online shop or Amazon and ebay: We have taken a closer look at which sales channel is the right one for your business in this blog post.<\/a><\/p>\n<h2>How do merchants achieve the best OnPage optimization?<\/h2>\n<p>First and foremost, it is important to define your preferred target group. Knowing one&#8217;s customers forms the basis for an effective search for keywords with which the corresponding customers go in search of a product.<\/p>\n<p>To define their target group, retailers should ask themselves the following questions:<\/p>\n<p>Which people buy your product? (Age, gender, origin, interests)<\/p>\n<p>What is their search intention? (Use of single terms or word combinations)<\/p>\n<p>Are there other items that are bought in connection with your product? (Accessories, add-ons)<\/p>\n<p>Does your product have a unique selling proposition? (features to be highlighted)<\/p>\n<p>Use these findings and optimize all relevant information of your product from title to product description.<\/p>\n<p>Find suitable keywords for your Amazon SEO<\/p>\n<p>In our article on Amazon backend keywords, we had already presented possibilities for efficient keyword research. These tools can also be used to find suitable keywords for your frontend. Click here to read our blog post about backend keywords.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-lg28r2sh-d73aaf5fe39b2c25a46d7694321552bc-wrap avia-button-left  avia-builder-el-4  el_after_av_textblock  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lg28r2sh-d73aaf5fe39b2c25a46d7694321552bc\">\n#top #wrap_all .avia-button.av-lg28r2sh-d73aaf5fe39b2c25a46d7694321552bc{\nbackground-color:#e69102;\nborder-color:#e69102;\ncolor:#ffffff;\n-webkit-transition:all 0.4s ease-in-out;\n-moz-transition:all 0.4s ease-in-out;\n-ms-transition:all 0.4s ease-in-out;\n-o-transition:all 0.4s ease-in-out;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/www.snapsoft.de\/en\/blog-en\/amazon-backend-keywords-tips-tricks-to-make-your-articles-easier-to-find\/#tools\/'  class='avia-button av-lg28r2sh-d73aaf5fe39b2c25a46d7694321552bc avia-icon_select-yes-left-icon avia-size-medium avia-position-left'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue832' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >To the keyword tools<\/span><\/a><\/div><\/p><\/div><div class='flex_column av-3vyawz1-87ea39d12ecf154733d136c0ca90c389 av_one_full  avia-builder-el-5  el_after_av_one_full  el_before_av_hr  first flex_column_div column-top-margin'     ><section  class='av_textblock_section av-lg28mtkt-bece4b6303f2b2a9decacb7b12622b67'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Amazon SEO OffPage<\/h3>\n<p>Off-page optimization is not about the product itself, but about the outward appearance of the retailer. What so-called backlinks are for Google, customer reviews are for Amazon. The better a merchant is rated, the higher their products will be listed in the search results. But not all reviews are the same. As with backlinks in classic SEO, Amazon reviews now depend on quality and no longer just quantity. The aim here should therefore be to collect as many high-quality reviews as possible.<\/p>\n<h2>Conditions are also ranking factors<\/h2>\n<p>In addition to keyword-optimized content and reviews as an off-page metric, ranking can also be influenced by conditions. This makes sense, because like most companies, Amazon also works in a customer-oriented manner and has an interest in presenting searchers with the products that offer the best conditions. These are the most important factors:<\/p>\n<h3>Pricing<\/h3>\n<p>It&#8217;s not just in times of rising costs for energy and everyday products that consumers think twice about whether a certain purchase is really necessary &#8211; and no one wants to pay too much for an item anyway. For this reason, pricing is one of the most important levers for Amazon SEO. To ensure that a purchase is actually made, Amazon usually lists particularly attractive offers further up in the search results. But be careful: it&#8217;s not a good idea to always and constantly undercut your competition, as this will hurt your margins. A better <a href=\"\/?page_id=15951\" target=\"_blank\" rel=\"noopener noreferrer\">strategy<\/a> is one that is market-oriented and automatically adapts to a changing competitive situation.<\/p>\n<\/div><\/section><\/div><\/p>\n<div  class='hr av-3dsxtpp-4eb8f363e32683503712442a2523f1e5 hr-default  avia-builder-el-7  el_after_av_one_full  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div class='flex_column av-35jo3d9-baaa07b4c2f9b630383c999d7fb703ee av_one_full  avia-builder-el-8  el_after_av_hr  el_before_av_two_third  first flex_column_div '     ><section  class='av_textblock_section av-lg28o20b-bb3ae74940408e6783f410283c735354'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Don&#8217;t adjust your pricing by hand &#8211; use SnapTrade!<\/h2>\n<\/div><\/section><\/div>\n<div class='flex_column_table av-lg294uxu-74d928bd57b548ba43d55a569743778b sc-av_two_third av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lg294uxu-74d928bd57b548ba43d55a569743778b\">\n#top .flex_column_table.av-equal-height-column-flextable.av-lg294uxu-74d928bd57b548ba43d55a569743778b{\nmargin-top:-10px;\nmargin-bottom:0px;\n}\n<\/style>\n<div class='flex_column av-lg294uxu-74d928bd57b548ba43d55a569743778b av_two_third  avia-builder-el-10  el_after_av_one_full  el_before_av_one_third  first flex_column_table_cell av-equal-height-column av-align-middle column-top-margin'     ><section  class='av_textblock_section av-lg294cd4-bf69045fe54e275c6d4e65b159516e2d'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Manual pricing is time-consuming, only lags behind the development of the market and cannot be handled at all above a certain range width. With SnapTrade you can automate your repricing within predefined price ranges and sell your products market-oriented. This saves time and increases your margin.<\/p>\n<\/div><\/section><\/div>\n<div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2evqwq5-fecdcf1ca140ece19e22256fd4a3a935\">\n#top .flex_column_table.av-equal-height-column-flextable.av-2evqwq5-fecdcf1ca140ece19e22256fd4a3a935{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n.flex_column.av-2evqwq5-fecdcf1ca140ece19e22256fd4a3a935{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-2evqwq5-fecdcf1ca140ece19e22256fd4a3a935 av_one_third  avia-builder-el-12  el_after_av_two_third  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding column-top-margin'     ><div  class='avia-button-wrap av-230dyp9-dde213b491b890126339ce85b807eae7-wrap avia-button-left  avia-builder-el-13  avia-builder-el-no-sibling '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-230dyp9-dde213b491b890126339ce85b807eae7\">\n#top #wrap_all .avia-button.av-230dyp9-dde213b491b890126339ce85b807eae7{\nbackground-color:#e69102;\nborder-color:#e69102;\ncolor:#ffffff;\n-webkit-transition:all 0.4s ease-in-out;\n-moz-transition:all 0.4s ease-in-out;\n-ms-transition:all 0.4s ease-in-out;\n-o-transition:all 0.4s ease-in-out;\ntransition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='https:\/\/www.snapsoft.de\/en\/snaptrade-2\/'  class='avia-button av-230dyp9-dde213b491b890126339ce85b807eae7 avia-icon_select-yes-left-icon avia-size-medium avia-position-left'  ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue832' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Learn more<\/span><\/a><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<div  class='hr av-1t3gljh-d18f9a355b1fc50780f95bac3925de30 hr-default  avia-builder-el-14  el_after_av_one_third  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div class='flex_column av-17tt5l9-7d107182d0ea154893865fb6982e15fb av_one_full  avia-builder-el-15  el_after_av_hr  el_before_av_promobox  first flex_column_div '     ><section  class='av_textblock_section av-lg28njgm-3a372d8dca82521e522806fabf7cd0cb'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Availability<\/h3>\n<p>What is not available will not be bought. Consequently, non-deliverable items often lose out in the ranking. You should therefore always make sure that sufficient units of your products are in stock and reorder in good time if shortages become apparent.<\/p>\n<p>In addition to availability, the delivery time is also crucial. And how could it be otherwise? The faster, the better.<\/p>\n<h3>Prime status<\/h3>\n<p>With Amazon Prime, Amazon offers its customers a premium package with many benefits, for example free delivery and \/ or shortened delivery times. If Prime customers are able to take advantage of these benefits with you, it can have a positive impact on your ranking.<\/p>\n<h3>Shipping costs<\/h3>\n<p>Shipping costs are an important factor that can influence the awarding of the <a href=\"https:\/\/www.snapsoft.de\/en\/blog-en\/the-amazon-buybox-explained-in-a-simple-and-understandable-way\/\" target=\"_blank\" rel=\"noopener noreferrer\">Amazon BuyBox<\/a>. Our <a href=\"https:\/\/www.snapsoft.de\/en\/blog-en\/the-buybox-experiment-how-are-shopping-baskets-assigned-at-amazon\/\" target=\"_blank\" rel=\"noopener noreferrer\">BuyBox experiment<\/a> shows that even higher basic prices can be achieved with free delivery. For Amazon SEO, it can therefore be worthwhile to add shipping costs to the price and offer free shipping instead.<\/p>\n<h3>Sales Rank<\/h3>\n<p>Products that sell well must be good &#8211; this assumption probably applies not only to customers, but also to Amazon&#8217;s ranking algorithm, because sales rank is also a significant factor. Since this is always assigned by category, a clear grouping of your items is enormously important. If you manage to stand out with the performance of your products, Amazon rewards this achievement with the bestseller label, which brings you even more visibility and an additional trust signal for potential customers.<\/p>\n<p><strong>Conclusion: Who should implement Amazon SEO?<\/strong><\/p>\n<p>In short, everyone. With an optimized product page and good reviews, marketplace merchants have a real chance of landing high up in the Amazon ranking and generating more sales in this way. The basics of Amazon SEO is not difficult to understand. However, their implementation takes time, which should not be underestimated. This is one of the reasons why agencies have developed over the years whose business model is to help their clients improve their Amazon ranking. But regardless of whether you implement appropriate measures yourself or hire someone to do it for you, optimization will most likely pay off and improve your articles&#8217; <a href=\"https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/amazon-kpis-the-most-important-key-figures-for-marketplace-sellers\/\" target=\"_blank\" rel=\"noopener noreferrer\">KPIs<\/a>.<\/p>\n<\/div><\/section><\/div>\n<div  class='av_promobox av-kaze4p74-acf6d15e08b9ae75a19ac12e93e011f4 avia-button-yes  avia-builder-el-17  el_after_av_one_full  el_before_av_hr '><div class='avia-promocontent'><\/p>\n<h4>Have you already subscribed to our newsletter?<\/h4>\n<p>With our newsletter you will receive professional tips about selling on the Amazon and eBay marketplaces as well as the latest SnapSoft news once a month.<\/p>\n<\/div><div  class='avia-button-wrap av-kaze4p74-6bed973eb667ef37d4c4e20f9c3e7d97-wrap avia-button-right '><a href='https:\/\/www.snapsoft.de\/en\/snaptrade-2\/price-optimization-amazon-2\/'  class='avia-button av-kaze4p74-6bed973eb667ef37d4c4e20f9c3e7d97 avia-icon_select-no avia-size-small avia-position-right avia-color-blue'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_iconbox_title' >Learn more!<\/span><\/a><\/div><\/div>\n<div  class='hr av-kwx2y5-40f6276664bb04888638a6c2da932f25 hr-default  avia-builder-el-18  el_after_av_promobox  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div class='flex_column av-jz5sy5-3b93d3b7360f3da049f55ae51dd9481d av_one_full  avia-builder-el-19  el_after_av_hr  el_before_av_hr  first flex_column_div '     ><section  class='av_textblock_section av-lg29dz20-028606dd07ed8295378e9628bd9ab3f0'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Frequently asked questions about Amazon SEO<\/h2>\n<\/div><\/section><br \/>\n<div  class='togglecontainer av-lg29i4yb-a56ee2991d43ab53196ed0409e86cb33  avia-builder-el-21  el_after_av_textblock  el_before_av_codeblock  toggle_close_all' >\n<section class='av_toggle_section av-lg29g6cv-47c39629d47fd0564b86cb9f2c5919ce'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p data-fake-id='#toggle-id-1' class='toggler   '  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-1'>What is Amazon SEO?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-1' class='toggle_wrap  '  ><div class='toggle_content invers-color '  itemprop=\"text\" ><p>Amazon SEO, like conventional search engine optimization, aims to increase visibility in search. However, it focuses on Amazon search results pages instead of Google, Bing, etc. Since numerous online shoppers now start their product search directly on the marketplaces and no longer go to traditional search engines, Amazon SEO is becoming increasingly important.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-lg29gy4n-829b7b40362817cfaf3a9a93812b6704'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p data-fake-id='#toggle-id-2' class='toggler   '  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-2'>Why is Amazon SEO important?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-2' class='toggle_wrap  '  ><div class='toggle_content invers-color '  itemprop=\"text\" ><p>Since the barriers to entry on marketplaces like Amazon are very low, merchants need well-maintained product information to be found at all. Since the product selection is mainly text-based, the selection of suitable terms, so-called keywords, is particularly important for the ranking.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-lg29i47b-2d05dce7679b82fd53572b647ac7d11a'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p data-fake-id='#toggle-id-3' class='toggler   '  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-3'>What is the difference between OnPage and OffPage SEO on Amazon?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-3' class='toggle_wrap  '  ><div class='toggle_content invers-color '  itemprop=\"text\" ><p>Like the entire field of Amazon SEO, the terms OnPage and OffPage SEO have been adapted from traditional search engine optimization. While OnPage SEO deals with the actual content around the product, i. e. product titles, attributes, images and descriptions, OffPage SEO focuses on gaining reviews.<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div><br \/>\n<\/p><\/div>\n<div  class='hr av-rqt3dd-093ae65a16e99372bfa4dd90c1099d73 hr-default  avia-builder-el-23  el_after_av_one_full  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-k7kicmto-45700e833a58df5116b9a4c10ddc118e'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><strong>You might also be interested in &#8230;<\/strong><\/h3>\n<\/div><\/section>\n<div  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itemprop=\"blogPost\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/vat-reduction\/' data-rel='slide-1' class='slide-image' title='VAT reduction'><img decoding=\"async\" width=\"495\" height=\"318\" src=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/06\/markus-spiske-N_TFAu9gtf0-unsplash-mehrwertsteuer-senkung-495x318.png\" class=\"wp-image-15715 avia-img-lazy-loading-not-15715 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/vat-reduction\/' title='VAT reduction'>VAT reduction<\/a><\/h3><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/www.snapsoft.de\/en\/category\/blog-en\/price-optimization\/\" rel=\"tag\">Price optimization<\/a> <\/span><span class=\"av-vertical-delimiter\"><\/span><\/header><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/06\/markus-spiske-N_TFAu9gtf0-unsplash-mehrwertsteuer-senkung.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>318<\/span>\n\t\t\t\t\t\t<span itemprop='width'>515<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Carmen Osunde<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2018\/01\/logo-snapsoft.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Carmen Osunde<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2023-04-05T08:29:12+02:00\" >2022-02-09 10:21:00<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2022-02-09 10:21:04<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>VAT reduction<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-18641 slide-entry-overview slide-loop-2 slide-parity-even  av_one_third  real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/the-ultimate-guide-to-getting-started-with-snaptrade-2\/' data-rel='slide-1' class='slide-image' title='The ultimate guide to getting started with SnapTrade'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2021\/02\/Einrichtung-SnapTrade_r-495x400.png\" class=\"wp-image-25440 avia-img-lazy-loading-not-25440 attachment-portfolio size-portfolio wp-post-image\" alt=\"Auswahlmaske im Einrichtungsassistenten von SnapTrade mit Produktoptionen f\u00fcr Amazon, eBay und Onlineshop \u2013 Anleitung SnapTrade zur Preisoptimierung auf verschiedenen Marktpl\u00e4tzen\" srcset=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2021\/02\/Einrichtung-SnapTrade_r-495x400.png 495w, https:\/\/www.snapsoft.de\/wp-content\/uploads\/2021\/02\/Einrichtung-SnapTrade_r-845x684.png 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/the-ultimate-guide-to-getting-started-with-snaptrade-2\/' title='The ultimate guide to getting started with SnapTrade'>The ultimate guide to getting started with SnapTrade<\/a><\/h3><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/www.snapsoft.de\/en\/category\/blog-en\/price-optimization\/\" rel=\"tag\">Price optimization<\/a> <\/span><span class=\"av-vertical-delimiter\"><\/span><\/header><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2021\/02\/Einrichtung-SnapTrade_r.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>900<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1600<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Sandy Paasch<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2018\/01\/logo-snapsoft.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Sandy Paasch<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2023-04-05T08:29:12+02:00\" >2022-02-09 10:18:37<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2025-08-21 16:10:49<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>The ultimate guide to getting started with SnapTrade<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-18623 slide-entry-overview slide-loop-3 slide-parity-odd  av_one_third  real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/amazons-choice-how-to-get-the-amazon-label-for-your-products-2\/' data-rel='slide-1' class='slide-image' title='Amazon&#8217;s Choice: How to get the Amazon label for your products'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2021\/03\/Verkaufsauswertung-4-1030x538-1-495x400.jpg\" class=\"wp-image-18289 avia-img-lazy-loading-not-18289 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/amazons-choice-how-to-get-the-amazon-label-for-your-products-2\/' title='Amazon&#8217;s Choice: How to get the Amazon label for your products'>Amazon&#8217;s Choice: How to get the Amazon label for your products<\/a><\/h3><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/www.snapsoft.de\/en\/category\/blog-en\/price-optimization\/\" rel=\"tag\">Price optimization<\/a> <\/span><span class=\"av-vertical-delimiter\"><\/span><\/header><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2021\/03\/Verkaufsauswertung-4-1030x538-1.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>538<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1030<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Sandy Paasch<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2018\/01\/logo-snapsoft.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Sandy Paasch<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2023-04-05T08:29:12+02:00\" >2022-02-09 10:17:04<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2025-08-21 16:10:52<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Amazon&#8217;s Choice: How to get the Amazon label for your products<\/span><\/span><\/span><\/article><\/div><div class=\"slide-entry-wrap\"><article class='slide-entry flex_column  post-entry post-entry-16228 slide-entry-overview slide-loop-4 slide-parity-odd  av_one_third first real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/cross-asin-price-optimization\/' data-rel='slide-1' class='slide-image' title='Cross-ASIN price optimization'><img decoding=\"async\" width=\"495\" height=\"318\" src=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/02\/daniel-eledut-a8KNFpidIPI-unsplash-495x318.png\" class=\"wp-image-15688 avia-img-lazy-loading-not-15688 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/cross-asin-price-optimization\/' title='Cross-ASIN price optimization'>Cross-ASIN price optimization<\/a><\/h3><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/www.snapsoft.de\/en\/category\/blog-en\/\" rel=\"tag\">Blog<\/a>, <a href=\"https:\/\/www.snapsoft.de\/en\/category\/blog-en\/price-optimization\/\" rel=\"tag\">Price optimization<\/a> <\/span><span class=\"av-vertical-delimiter\"><\/span><\/header><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/02\/daniel-eledut-a8KNFpidIPI-unsplash.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>318<\/span>\n\t\t\t\t\t\t<span itemprop='width'>515<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Carmen Osunde<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2018\/01\/logo-snapsoft.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Carmen Osunde<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2023-04-05T08:29:12+02:00\" >2020-12-18 08:42:06<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2021-01-08 14:04:57<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Cross-ASIN price optimization<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-16219 slide-entry-overview slide-loop-5 slide-parity-even  av_one_third  real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/amazon-buybox-is-the-cheapest-price-the-best-price\/' data-rel='slide-1' class='slide-image' title='Amazon BuyBox &#8211; is the cheapest price the best price?'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/03\/Bester-Preis_Amazon-BuyBox-495x400.jpg\" class=\"wp-image-24418 avia-img-lazy-loading-not-24418 attachment-portfolio size-portfolio wp-post-image\" alt=\"Amazon Repricing\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/amazon-buybox-is-the-cheapest-price-the-best-price\/' title='Amazon BuyBox &#8211; is the cheapest price the best price?'>Amazon BuyBox &#8211; is the cheapest price the best price?<\/a><\/h3><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/www.snapsoft.de\/en\/category\/blog-en\/\" rel=\"tag\">Blog<\/a>, <a href=\"https:\/\/www.snapsoft.de\/en\/category\/blog-en\/price-optimization\/\" rel=\"tag\">Price optimization<\/a> <\/span><span class=\"av-vertical-delimiter\"><\/span><\/header><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/03\/Bester-Preis_Amazon-BuyBox.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>680<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1200<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Carmen Osunde<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2018\/01\/logo-snapsoft.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Carmen Osunde<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2023-04-05T08:29:12+02:00\" >2020-12-18 08:41:13<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2021-01-08 14:04:39<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Amazon BuyBox &#8211; is the cheapest price the best price?<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-16213 slide-entry-overview slide-loop-6 slide-parity-odd  av_one_third  real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/price-optimization-price-drop-or-opportunity\/' data-rel='slide-1' class='slide-image' title='Price Optimization &#8211; Price Drop or Opportunity?'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/04\/preisoptimierung-preisverfall-oder-chance-1-495x400.jpg\" class=\"wp-image-18670 avia-img-lazy-loading-not-18670 attachment-portfolio size-portfolio wp-post-image\" alt=\"Preisoptimierung Preisverfall oder Chance\" srcset=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/04\/preisoptimierung-preisverfall-oder-chance-1-495x400.jpg 495w, https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/04\/preisoptimierung-preisverfall-oder-chance-1-845x684.jpg 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/price-optimization-price-drop-or-opportunity\/' title='Price Optimization &#8211; Price Drop or Opportunity?'>Price Optimization &#8211; Price Drop or Opportunity?<\/a><\/h3><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/www.snapsoft.de\/en\/category\/blog-en\/price-optimization\/\" rel=\"tag\">Price optimization<\/a> <\/span><span class=\"av-vertical-delimiter\"><\/span><\/header><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/04\/preisoptimierung-preisverfall-oder-chance-1.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>933<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1400<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Clemens Schubert<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2018\/01\/logo-snapsoft.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Clemens Schubert<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2023-04-05T08:29:12+02:00\" >2020-12-18 08:40:46<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2025-11-06 11:01:52<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Price Optimization &#8211; Price Drop or Opportunity?<\/span><\/span><\/span><\/article><\/div><div class=\"slide-entry-wrap\"><article class='slide-entry flex_column  post-entry post-entry-16210 slide-entry-overview slide-loop-7 slide-parity-odd  av_one_third first real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/free-shipping-to-the-amazon-buybox\/' data-rel='slide-1' class='slide-image' title='Free shipping to the Amazon BuyBox?'><img decoding=\"async\" width=\"495\" height=\"318\" src=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/04\/FREE-SHIPPING-495x318.png\" class=\"wp-image-15682 avia-img-lazy-loading-not-15682 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/free-shipping-to-the-amazon-buybox\/' title='Free shipping to the Amazon BuyBox?'>Free shipping to the Amazon BuyBox?<\/a><\/h3><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/www.snapsoft.de\/en\/category\/blog-en\/price-optimization\/\" rel=\"tag\">Price optimization<\/a> <\/span><span class=\"av-vertical-delimiter\"><\/span><\/header><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/04\/FREE-SHIPPING.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>318<\/span>\n\t\t\t\t\t\t<span itemprop='width'>515<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Sandy Paasch<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2018\/01\/logo-snapsoft.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Sandy Paasch<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2023-04-05T08:29:12+02:00\" >2020-12-18 08:40:19<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2025-08-21 16:10:57<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Free shipping to the Amazon BuyBox?<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-16167 slide-entry-overview slide-loop-8 slide-parity-even  av_one_third  real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/customer-oriented-pricing-duel-or-duet\/' data-rel='slide-1' class='slide-image' title='Customer-oriented pricing: duel or duet?'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2023\/11\/Kundenorientierte-Preispolitik_Beitragsbild.opt_-495x400.jpg\" class=\"wp-image-22286 avia-img-lazy-loading-not-22286 attachment-portfolio size-portfolio wp-post-image\" alt=\"Kundenorientierte Preispolitik \u2013 Hand eines Mannes tippt etwas in den Taschenrechner\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/customer-oriented-pricing-duel-or-duet\/' title='Customer-oriented pricing: duel or duet?'>Customer-oriented pricing: duel or duet?<\/a><\/h3><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/www.snapsoft.de\/en\/category\/blog-en\/price-optimization\/\" rel=\"tag\">Price optimization<\/a> <\/span><span class=\"av-vertical-delimiter\"><\/span><\/header><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2023\/11\/Kundenorientierte-Preispolitik_Beitragsbild.opt_.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>600<\/span>\n\t\t\t\t\t\t<span itemprop='width'>600<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Christopher Natan<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2018\/01\/logo-snapsoft.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Christopher Natan<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2023-04-05T08:29:12+02:00\" >2020-12-18 08:29:28<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-11-22 13:40:10<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Customer-oriented pricing: duel or duet?<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-16151 slide-entry-overview slide-loop-9 slide-parity-odd  post-entry-last  av_one_third  real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/repricing-the-art-of-the-right-price-strategy\/' data-rel='slide-1' class='slide-image' title='Repricing: The Art of the Right Price Strategy'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2025\/02\/Preisstrategie-entwickeln-495x400.jpg\" class=\"wp-image-25155 avia-img-lazy-loading-not-25155 attachment-portfolio size-portfolio wp-post-image\" alt=\"Frau sitzt am Schreibtisch mit Taschenrechner und Ordner, um Preise f\u00fcr Preisstragtie zu kalkulieren\" srcset=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2025\/02\/Preisstrategie-entwickeln-495x400.jpg 495w, https:\/\/www.snapsoft.de\/wp-content\/uploads\/2025\/02\/Preisstrategie-entwickeln-845x684.jpg 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/repricing-the-art-of-the-right-price-strategy\/' title='Repricing: The Art of the Right Price Strategy'>Repricing: The Art of the Right Price Strategy<\/a><\/h3><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/www.snapsoft.de\/en\/category\/blog-en\/\" rel=\"tag\">Blog<\/a>, <a href=\"https:\/\/www.snapsoft.de\/en\/category\/blog-en\/price-optimization\/\" rel=\"tag\">Price optimization<\/a> <\/span><span class=\"av-vertical-delimiter\"><\/span><\/header><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2025\/02\/Preisstrategie-entwickeln.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>900<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1600<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Sandy Paasch<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2018\/01\/logo-snapsoft.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Sandy Paasch<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2023-04-05T08:29:12+02:00\" >2020-12-18 08:22:47<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2025-08-21 16:11:01<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Repricing: The Art of the Right Price Strategy<\/span><\/span><\/span><\/article><\/div><\/div><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Previous<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Next<\/a><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>With more than 300 million customers, Amazon is the giant among online marketplaces. So if you want to offer your products here, you have to stand up to a lot of competitors from all over the world. In order to be able to compete at all on Amazon as a retailer, search engine optimization (SEO) should therefore come first. In this blog post we show you which Amazon SEO basics every marketplace retailer should make use of and which measures contribute decisively to improving the listings.<\/p>\n","protected":false},"author":12,"featured_media":20698,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[43,47],"tags":[],"class_list":["post-16157","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","category-how-tos-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ranking better with Amazon SEO | SnapSoft<\/title>\n<meta name=\"description\" content=\"This blog post shows you which Amazon SEO basics every merchant should master and how you can Amazon SEO implement successfully.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.snapsoft.de\/en\/blog-en\/amazon-seo-how-retailers-achieve-a-better-ranking\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ranking better with Amazon SEO | SnapSoft\" \/>\n<meta property=\"og:description\" content=\"This blog post shows you which Amazon SEO basics every merchant should master and how you can Amazon SEO implement successfully.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.snapsoft.de\/en\/blog-en\/amazon-seo-how-retailers-achieve-a-better-ranking\/\" \/>\n<meta property=\"og:site_name\" content=\"SnapSoft\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-05T06:29:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-21T14:10:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/07\/advertising-alphabet-business-communication-270637-1.png\" \/>\n<meta name=\"author\" content=\"Sandy Paasch\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/07\/advertising-alphabet-business-communication-270637-1.png\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ranking better with Amazon SEO | SnapSoft","description":"This blog post shows you which Amazon SEO basics every merchant should master and how you can Amazon SEO implement successfully.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.snapsoft.de\/en\/blog-en\/amazon-seo-how-retailers-achieve-a-better-ranking\/","og_locale":"en_US","og_type":"article","og_title":"Ranking better with 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