{"id":16167,"date":"2020-12-18T08:29:28","date_gmt":"2020-12-18T07:29:28","guid":{"rendered":"https:\/\/www.snapsoft.de\/customer-oriented-pricing-duel-or-duet\/"},"modified":"2024-11-22T13:40:10","modified_gmt":"2024-11-22T12:40:10","slug":"customer-oriented-pricing-duel-or-duet","status":"publish","type":"post","link":"https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/customer-oriented-pricing-duel-or-duet\/","title":{"rendered":"Customer-oriented pricing: duel or duet?"},"content":{"rendered":"<section  class='av_textblock_section av-kbkfz374-e83b30d1524a96a6789696cbda2113b8'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>Customer-oriented pricing: duel or duet?<\/h1>\n<p>In recent years, the majority of e-commerce retailers have already internalized that the behavior of the target group is the key to the success of an online store. While it is undoubtedly hard work to keep the e-commerce business running, retailers must constantly come up with new ideas and strategies in order to achieve growth and customer satisfaction. In addition to customer loyalty, a customer-oriented pricing strategy is one of the most important criteria. Fortunately, it is possible to kill two birds with one stone. It seems sensible to align the price with your own business objectives and at the same time take into account the needs of the consumer. Read this blog post to find out why and how you as a retailer can make your prices customer-oriented without losing margin. <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-22283 size-full\" src=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2023\/11\/Kundenorientierte-Preispolitik_opt.jpg\" alt=\"Customer-oriented pricing policy - A man's hand types something into the calculator\" width=\"1280\" height=\"600\" srcset=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2023\/11\/Kundenorientierte-Preispolitik_opt.jpg 1280w, https:\/\/www.snapsoft.de\/wp-content\/uploads\/2023\/11\/Kundenorientierte-Preispolitik_opt-300x141.jpg 300w, https:\/\/www.snapsoft.de\/wp-content\/uploads\/2023\/11\/Kundenorientierte-Preispolitik_opt-1030x483.jpg 1030w, https:\/\/www.snapsoft.de\/wp-content\/uploads\/2023\/11\/Kundenorientierte-Preispolitik_opt-768x360.jpg 768w, https:\/\/www.snapsoft.de\/wp-content\/uploads\/2023\/11\/Kundenorientierte-Preispolitik_opt-705x330.jpg 705w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<\/div><\/section>\n<section  class='av_textblock_section av-kbkg5g1s-15c6d680a4eb4c68206bbe46655d691e'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>But what is customer-oriented pricing anyway?<\/h2>\n<p>Customer-oriented pricing aims to determine the price that your customer is willing to pay for your product or service. At the same time, you must take into account the price that you as a retailer would like to achieve for a product. The focus here is on your customer&#8217;s (buying) behavior. In order to find out what price your customers are willing to pay, you need to take targeted action. In e-commerce, many retailers tend to use surveys. With the help of various online marketing measures, these surveys can be carried out relatively easily in order to address a broad mass of people and obtain valid results. Ideally, you should plan these surveys before launching a product and repeat them as you go along. It is important to bear in mind that your customers&#8217; experiences with the product change their price perception and willingness to accept certain prices. As an e-commerce retailer, you should consider the following questions in this context:  <\/p>\n<ul>\n<li>Is the customer prepared to pay a fixed price for the product?<\/li>\n<li>What is the maximum price the customer would pay for a particular product?<\/li>\n<li>How high is the price that the customer would pay for the product?<\/li>\n<\/ul>\n<\/div><\/section>\n<div  class='av_promobox av-kaze4p74-2c5d49276d3455d4080b82aa0dcd4b8b avia-button-yes  avia-builder-el-2  el_after_av_textblock  el_before_av_textblock '><div class='avia-promocontent'><p>\n<strong>By the way:<\/strong> With our repricing software SnapTrade you can optimize your online business on the marketplaces and increase your sales. Secure your place in the BuyBox and benefit from healthy growth.<\/p>\n<\/div><div  class='avia-button-wrap av-kaze4p74-aff192b2bbf99df888ff3f03228ac571-wrap avia-button-right '><a href='https:\/\/www.snapsoft.de\/produkt-snaptrade\/amazon-preisoptimierung\/' class='avia-button av-kaze4p74-aff192b2bbf99df888ff3f03228ac571 avia-icon_select-no avia-size-small avia-position-right avia-color-blue' target=\"_blank\" rel=\"noopener noreferrer\"><span class='avia_iconbox_title' >Learn more!<\/span><\/a><\/div><\/div>\n<section  class='av_textblock_section av-kbkg03cz-3b04d3dfdc58b01473b1e390dc8941b8'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><strong>Customer loyalty through<\/strong><strong> customer-oriented pricing policy<\/strong><\/h3>\n<p>In view of the great importance that price has for many customers, a customer-oriented strategy is a particularly important task if you want to retain customers in your business in the long term. Because only those who manage to tap into their customers&#8217; price awareness and use this knowledge to shape their pricing policy in a customer-oriented way will be able to satisfy their customers in the long term and retain them for their products and services. The good news is that price policy marketing measures can usually be implemented with a small budget.  <\/p>\n<p>But is it even possible to combine two opposing goals between willingness and interest? Pricing policy aims to maximize customers&#8217; willingness to pay and thus generate the highest possible turnover. In contrast, customers are interested in achieving the best possible purchase price. This shows that the customer-oriented pricing policy offers the potential to build customer loyalty if the price is defined from the customer&#8217;s point of view rather than the retailer&#8217;s.  <\/p>\n<p><strong><a href=\"https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/price-optimization-price-drop-or-opportunity\/\" target=\"_blank\" rel=\"noopener\">Price optimization in online trading &#8211; a curse or a blessing? In this blog post we clarify!<\/a><\/strong><\/p>\n<\/div><\/section>\n<div  class='avia-table av-3mkjpek-255992a01c1b1bea239e70d02a2bc826 main_color avia-pricing-table-container avia_pricing_default  avia-builder-el-4  el_after_av_textblock  el_before_av_textblock  avia-table-1'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Table\" ><div class=\"pricing-table-wrap\"><ul class='pricing-table '><li class='avia-heading-row'><div class='first-table-item'><br \/>\nPrice perception from the retailer&#8217;s perspective<br \/><\/div><span class='pricing-extra'><\/span><\/li><li class=''><br \/>\nFrom a retailer&#8217;s perspective, a price bid has two goals. On the one hand, it must of course cover the internal costs associated with the entrepreneurial activity, and on the other hand, it optimally generates a planned profit. However, this cost-focused perspective from the company&#8217;s point of view neglects one thing: the subjective price perception on the customer side.<br \/><\/li><\/ul><\/div><div class=\"pricing-table-wrap\"><ul class='pricing-table '><li class='avia-heading-row'><div class='first-table-item'><br \/>\nPrice perception from the customer&#8217;s point of view<br \/><\/div><span class='pricing-extra'><\/span><\/li><li class=''><br \/>\nFor a customer, the price is what he has to pay to buy a product. However, these costs do not end &#8211; as from the retailer&#8217;s perspective &#8211; with the purchase of the product. Rather, they often just begin and extend over a longer period of time. Consequently, it is not only the sales price that is decisive, but all expenses associated with the product and its use.<br \/><\/li><\/ul><\/div><\/div>\n<section  class='av_textblock_section av-kbkg03cz-1-c030f972ee8c01c35e9d655f686de331'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>In addition to the costs for the product and its use, the customer incurs additional expenses when making a purchase. In bricks-and-mortar retail, for example, these are the costs and effort of traveling to the place of purchase, the parking fee incurred on site and obtaining price comparisons. Delivery costs are incurred in e-commerce in particular. A customer-oriented pricing policy takes into account how your customer subjectively perceives the price. It sees the price as a marketing tool, as the price creates an emotional bond between the customer and your product and your company.<\/p>\n<\/div><\/section>\n<div  class='hr av-1tq0xa4-e7ac27e35697f1776397a70dfe9a313e hr-default  avia-builder-el-6  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1d144f0-0805deb62d0847ffca0a667258524090\">\n.avia-image-container.av-1d144f0-0805deb62d0847ffca0a667258524090 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-1d144f0-0805deb62d0847ffca0a667258524090 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-1d144f0-0805deb62d0847ffca0a667258524090 av-styling- avia-align-center  avia-builder-el-7  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/eu1.hubs.ly\/H07HR2X0\" class='avia_image' target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class='wp-image-22643 avia-img-lazy-loading-not-22643 avia_image ' src=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2024\/02\/Banner-Whitepaper-Multichannel-Repricing_c-1.jpg\" alt='Banner kostenloses Whitepaper Multichannel Repricing' title='Banner Whitepaper Multichannel Repricing_c'  height=\"300\" width=\"1200\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2024\/02\/Banner-Whitepaper-Multichannel-Repricing_c-1.jpg 1200w, https:\/\/www.snapsoft.de\/wp-content\/uploads\/2024\/02\/Banner-Whitepaper-Multichannel-Repricing_c-1-300x75.jpg 300w, https:\/\/www.snapsoft.de\/wp-content\/uploads\/2024\/02\/Banner-Whitepaper-Multichannel-Repricing_c-1-1030x258.jpg 1030w, https:\/\/www.snapsoft.de\/wp-content\/uploads\/2024\/02\/Banner-Whitepaper-Multichannel-Repricing_c-1-768x192.jpg 768w, https:\/\/www.snapsoft.de\/wp-content\/uploads\/2024\/02\/Banner-Whitepaper-Multichannel-Repricing_c-1-705x176.jpg 705w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/div><\/div><\/div>\n<div  class='hr av-u638zg-6c148a9b4a97014c3e33115bf222322d hr-default  avia-builder-el-8  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-lsu9melw-26f0ce0a9773c1a8b222b805123fbcc0'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Understanding customer needs<\/h3>\n<p>In order to successfully implement a customer-oriented pricing policy, you need to understand the diverse needs of your customers. Only if you analyze these needs in detail and individually will you be able to better tailor your pricing strategy to the requirements of your target group. Customers&#8217; needs can vary greatly and range from financial considerations to emotional aspects. A thorough investigation of these needs requires not only quantitative data, but also qualitative insights. You can ask your customers directly, observe their behavior or analyze feedback from social media. Once you have identified customer needs, you should understand how these can affect your pricing. For example, customers who are particularly value-driven may prefer a pricing structure that emphasizes perceived value. Price-sensitive customers may be more responsive to discounts and special offers. In the next step, you can incorporate these findings into the development of individual pricing models in order to find the optimal balance between customer satisfaction and profitability. Important factors here are, for example, what benefit the customer gets from your product or how often they use the product. However, setting up such models requires not only a technological infrastructure, but also clear communication to convey the added value of these individual approaches to customers. A deep understanding of customer needs is therefore the foundation for a customer-oriented pricing policy that not only takes financial aspects into account, but also strengthens the emotional connection to the customer. <\/p>\n<h3>Examples of customer-oriented pricing<\/h3>\n<p>By focusing not only on the product itself, but also on the <strong>promised effect<\/strong>, the retailer assumes the customer&#8217;s usage risk. This helps to increase the customer&#8217;s price awareness and trust. In some markets, it is possible to enrich the product with additional services and market both together. One example of this is the service offered by drinks manufacturers who deliver a fixed selection and number of drinks directly to the home or office of private and business customers for a fee. By taking over the entire logistics, from delivery to collection of the bottled goods, the procurement costs for customers are reduced. This in turn has a positive impact on customer loyalty. <strong>Flat-rate prices<\/strong>, as are common in the telecommunications industry, offer users the security of purchasing a predetermined quantity of units for a fixed amount. This transparent price structure creates trust and security among buyers, who are prepared to accept a higher price for this certainty. Price satisfaction increases in this context, which in turn promotes customer loyalty. <strong>Price bundling<\/strong>, where a retailer offers various goods at a single price, also contributes to customer loyalty. If the total price is generally lower than the sum of the individual prices, this results in increased price satisfaction among customers. Furthermore, <strong>transparent pricing<\/strong>, as can be found in shopping cart configurators in e-commerce, for example, helps to reduce shoppers&#8217; fear of hidden costs in the long term. The clear presentation of the costs for the selected configuration increases price satisfaction and thus promotes customer loyalty.  <\/p>\n<h2>Conclusion<\/h2>\n<p>Suppliers with a customer-oriented pricing policy can exert a targeted influence on the price satisfaction of their customers and thus increase customer loyalty while still selling with a focus on margins. The biggest advantage compared to other customer loyalty measures is that your costs are comparatively low. The most important prerequisite here is that you know the pricing behavior of your target group precisely. Customer loyalty should be the focus of your business and increases your success, because: Loyal customers buy more often, loyal customers buy more and of higher quality, loyal buyers are more generous, loyal customers are immune to other suppliers, loyal customers act as free salespeople.<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-146tsf0-8d177a8eda602ee49ded602978357005\">\n#top .flex_column.av-146tsf0-8d177a8eda602ee49ded602978357005{\nmargin-top:-15px;\nmargin-bottom:0px;\n}\n.responsive #top #wrap_all .flex_column.av-146tsf0-8d177a8eda602ee49ded602978357005{\nmargin-top:-15px;\nmargin-bottom:0px;\n}\n<\/style>\n<div class='flex_column av-146tsf0-8d177a8eda602ee49ded602978357005 av_one_full  avia-builder-el-10  el_after_av_textblock  el_before_av_hr  first flex_column_div column-top-margin'     ><p><div  class='hr av-rqt3dd-093ae65a16e99372bfa4dd90c1099d73 hr-default  avia-builder-el-11  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lpau5wjm-48853f23b2e378ebca998947c56f5992'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>About the author<\/h3>\n\n<\/div><\/section><\/p><\/div>\n<div  class='hr av-pbn8qk-b9d15d8de521cde873ecc73f5885deda hr-default  avia-builder-el-13  el_after_av_one_full  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-losdwsqh-f3e4c819c3c128952a55ee5180f23561'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Frequently asked questions about customer-oriented pricing policy<\/h2>\n<\/div><\/section>\n<div  class='togglecontainer av-lose5w99-4a0158187207d1b86beebf590de7c952  avia-builder-el-15  el_after_av_textblock  el_before_av_hr  toggle_close_all' >\n<section class='av_toggle_section av-lose2uh6-d3aca8ecdd2dc0bd6eb670715e3cd23f'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p data-fake-id='#toggle-id-1' class='toggler   '  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-1'>Why is a customer-oriented pricing policy important for companies?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-1' class='toggle_wrap  '  ><div class='toggle_content invers-color '  itemprop=\"text\" ><p>A customer-oriented pricing policy is crucial as it enables companies to tailor their prices to the specific needs and expectations of their customers. This not only creates closer customer loyalty, but also promotes trust and satisfaction, which ultimately leads to long-term business relationships. Focusing on customer needs also makes it possible to develop differentiated and value-based pricing models.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-lose3out-6652ec4eb9c5dcaa7260296a6c1198c0'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p data-fake-id='#toggle-id-2' class='toggler   '  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-2'>How can a customer-oriented pricing policy strengthen customer loyalty?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-2' class='toggle_wrap  '  ><div class='toggle_content invers-color '  itemprop=\"text\" ><p>A customer-oriented pricing policy helps to strengthen customer loyalty by responding to the individual needs, preferences and values of customers. The implementation of personalized pricing models, transparent pricing structures and additional service offerings not only creates added value for customers, but also shows that the company takes their requirements seriously. This leads to increased satisfaction and a deeper connection between the company and its customers.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-lose5bug-aa665fd8b6fa026bc3e69965648e882e'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p data-fake-id='#toggle-id-3' class='toggler   '  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-3'>What challenges can arise when introducing a new pricing strategy?<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-3' class='toggle_wrap  '  ><div class='toggle_content invers-color '  itemprop=\"text\" ><p>The introduction of a new pricing strategy can face various challenges, including potential skepticism or resistance from customers. Effective communication is key to informing customers about the reasons for the change and addressing any concerns. It may also be necessary to adapt internal processes and systems to seamlessly implement the new pricing strategy. Careful planning, clear communication and active management of customer feedback are therefore key factors for success when switching to a customer-oriented pricing policy.<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div>\n<div  class='hr av-2a3zks-932daba40f0e1dea60267f508b206ef5 hr-default  avia-builder-el-16  el_after_av_toggle_container  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-k7kicmto-45700e833a58df5116b9a4c10ddc118e'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><strong>You might also be interested in &#8230;<\/strong><\/h3>\n<\/div><\/section>\n<div  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itemprop=\"blogPost\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/vat-reduction\/' data-rel='slide-1' class='slide-image' title='VAT reduction'><img decoding=\"async\" width=\"495\" height=\"318\" src=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/06\/markus-spiske-N_TFAu9gtf0-unsplash-mehrwertsteuer-senkung-495x318.png\" class=\"wp-image-15715 avia-img-lazy-loading-not-15715 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/vat-reduction\/' title='VAT reduction'>VAT reduction<\/a><\/h3><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/www.snapsoft.de\/en\/category\/blog-en\/price-optimization\/\" rel=\"tag\">Price optimization<\/a> <\/span><span class=\"av-vertical-delimiter\"><\/span><\/header><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/06\/markus-spiske-N_TFAu9gtf0-unsplash-mehrwertsteuer-senkung.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>318<\/span>\n\t\t\t\t\t\t<span itemprop='width'>515<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Carmen Osunde<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2018\/01\/logo-snapsoft.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Carmen Osunde<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-12-18T08:29:28+01:00\" >2022-02-09 10:21:00<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2022-02-09 10:21:04<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>VAT reduction<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-18641 slide-entry-overview slide-loop-2 slide-parity-even  av_one_third  real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/the-ultimate-guide-to-getting-started-with-snaptrade-2\/' data-rel='slide-1' class='slide-image' title='The ultimate guide to getting started with SnapTrade'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2021\/02\/Einrichtung-SnapTrade_r-495x400.png\" class=\"wp-image-25440 avia-img-lazy-loading-not-25440 attachment-portfolio size-portfolio wp-post-image\" alt=\"Auswahlmaske im Einrichtungsassistenten von SnapTrade mit Produktoptionen f\u00fcr Amazon, eBay und Onlineshop \u2013 Anleitung SnapTrade zur Preisoptimierung auf verschiedenen Marktpl\u00e4tzen\" srcset=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2021\/02\/Einrichtung-SnapTrade_r-495x400.png 495w, https:\/\/www.snapsoft.de\/wp-content\/uploads\/2021\/02\/Einrichtung-SnapTrade_r-845x684.png 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/the-ultimate-guide-to-getting-started-with-snaptrade-2\/' title='The ultimate guide to getting started with SnapTrade'>The ultimate guide to getting started with SnapTrade<\/a><\/h3><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/www.snapsoft.de\/en\/category\/blog-en\/price-optimization\/\" rel=\"tag\">Price optimization<\/a> <\/span><span class=\"av-vertical-delimiter\"><\/span><\/header><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2021\/02\/Einrichtung-SnapTrade_r.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>900<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1600<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Sandy Paasch<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2018\/01\/logo-snapsoft.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Sandy Paasch<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-12-18T08:29:28+01:00\" >2022-02-09 10:18:37<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2025-08-21 16:10:49<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>The ultimate guide to getting started with SnapTrade<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-18623 slide-entry-overview slide-loop-3 slide-parity-odd  av_one_third  real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/amazons-choice-how-to-get-the-amazon-label-for-your-products-2\/' data-rel='slide-1' class='slide-image' title='Amazon&#8217;s Choice: How to get the Amazon label for your products'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2021\/03\/Verkaufsauswertung-4-1030x538-1-495x400.jpg\" class=\"wp-image-18289 avia-img-lazy-loading-not-18289 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/amazons-choice-how-to-get-the-amazon-label-for-your-products-2\/' title='Amazon&#8217;s Choice: How to get the Amazon label for your products'>Amazon&#8217;s Choice: How to get the Amazon label for your products<\/a><\/h3><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/www.snapsoft.de\/en\/category\/blog-en\/price-optimization\/\" rel=\"tag\">Price optimization<\/a> <\/span><span class=\"av-vertical-delimiter\"><\/span><\/header><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2021\/03\/Verkaufsauswertung-4-1030x538-1.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>538<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1030<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Sandy Paasch<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2018\/01\/logo-snapsoft.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Sandy Paasch<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-12-18T08:29:28+01:00\" >2022-02-09 10:17:04<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2025-08-21 16:10:52<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Amazon&#8217;s Choice: How to get the Amazon label for your products<\/span><\/span><\/span><\/article><\/div><div class=\"slide-entry-wrap\"><article class='slide-entry flex_column  post-entry post-entry-16228 slide-entry-overview slide-loop-4 slide-parity-odd  av_one_third first real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/cross-asin-price-optimization\/' data-rel='slide-1' class='slide-image' title='Cross-ASIN price optimization'><img decoding=\"async\" width=\"495\" height=\"318\" src=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/02\/daniel-eledut-a8KNFpidIPI-unsplash-495x318.png\" class=\"wp-image-15688 avia-img-lazy-loading-not-15688 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/cross-asin-price-optimization\/' title='Cross-ASIN price optimization'>Cross-ASIN price optimization<\/a><\/h3><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/www.snapsoft.de\/en\/category\/blog-en\/\" rel=\"tag\">Blog<\/a>, <a href=\"https:\/\/www.snapsoft.de\/en\/category\/blog-en\/price-optimization\/\" rel=\"tag\">Price optimization<\/a> <\/span><span class=\"av-vertical-delimiter\"><\/span><\/header><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/02\/daniel-eledut-a8KNFpidIPI-unsplash.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>318<\/span>\n\t\t\t\t\t\t<span itemprop='width'>515<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Carmen Osunde<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2018\/01\/logo-snapsoft.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Carmen Osunde<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-12-18T08:29:28+01:00\" >2020-12-18 08:42:06<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2021-01-08 14:04:57<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Cross-ASIN price optimization<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-16219 slide-entry-overview slide-loop-5 slide-parity-even  av_one_third  real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/amazon-buybox-is-the-cheapest-price-the-best-price\/' data-rel='slide-1' class='slide-image' title='Amazon BuyBox &#8211; is the cheapest price the best price?'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/03\/Bester-Preis_Amazon-BuyBox-495x400.jpg\" class=\"wp-image-24418 avia-img-lazy-loading-not-24418 attachment-portfolio size-portfolio wp-post-image\" alt=\"Amazon Repricing\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/amazon-buybox-is-the-cheapest-price-the-best-price\/' title='Amazon BuyBox &#8211; is the cheapest price the best price?'>Amazon BuyBox &#8211; is the cheapest price the best price?<\/a><\/h3><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/www.snapsoft.de\/en\/category\/blog-en\/\" rel=\"tag\">Blog<\/a>, <a href=\"https:\/\/www.snapsoft.de\/en\/category\/blog-en\/price-optimization\/\" rel=\"tag\">Price optimization<\/a> <\/span><span class=\"av-vertical-delimiter\"><\/span><\/header><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/03\/Bester-Preis_Amazon-BuyBox.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>680<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1200<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Carmen Osunde<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2018\/01\/logo-snapsoft.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Carmen Osunde<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-12-18T08:29:28+01:00\" >2020-12-18 08:41:13<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2021-01-08 14:04:39<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Amazon BuyBox &#8211; is the cheapest price the best price?<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-16213 slide-entry-overview slide-loop-6 slide-parity-odd  av_one_third  real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/price-optimization-price-drop-or-opportunity\/' data-rel='slide-1' class='slide-image' title='Price Optimization &#8211; Price Drop or Opportunity?'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/04\/preisoptimierung-preisverfall-oder-chance-1-495x400.jpg\" class=\"wp-image-18670 avia-img-lazy-loading-not-18670 attachment-portfolio size-portfolio wp-post-image\" alt=\"Preisoptimierung Preisverfall oder Chance\" srcset=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/04\/preisoptimierung-preisverfall-oder-chance-1-495x400.jpg 495w, https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/04\/preisoptimierung-preisverfall-oder-chance-1-845x684.jpg 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/price-optimization-price-drop-or-opportunity\/' title='Price Optimization &#8211; Price Drop or Opportunity?'>Price Optimization &#8211; Price Drop or Opportunity?<\/a><\/h3><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/www.snapsoft.de\/en\/category\/blog-en\/price-optimization\/\" rel=\"tag\">Price optimization<\/a> <\/span><span class=\"av-vertical-delimiter\"><\/span><\/header><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/04\/preisoptimierung-preisverfall-oder-chance-1.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>933<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1400<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Clemens Schubert<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2018\/01\/logo-snapsoft.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Clemens Schubert<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-12-18T08:29:28+01:00\" >2020-12-18 08:40:46<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2025-11-06 11:01:52<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Price Optimization &#8211; Price Drop or Opportunity?<\/span><\/span><\/span><\/article><\/div><div class=\"slide-entry-wrap\"><article class='slide-entry flex_column  post-entry post-entry-16210 slide-entry-overview slide-loop-7 slide-parity-odd  av_one_third first real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/free-shipping-to-the-amazon-buybox\/' data-rel='slide-1' class='slide-image' title='Free shipping to the Amazon BuyBox?'><img decoding=\"async\" width=\"495\" height=\"318\" src=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/04\/FREE-SHIPPING-495x318.png\" class=\"wp-image-15682 avia-img-lazy-loading-not-15682 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/free-shipping-to-the-amazon-buybox\/' title='Free shipping to the Amazon BuyBox?'>Free shipping to the Amazon BuyBox?<\/a><\/h3><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/www.snapsoft.de\/en\/category\/blog-en\/price-optimization\/\" rel=\"tag\">Price optimization<\/a> <\/span><span class=\"av-vertical-delimiter\"><\/span><\/header><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/04\/FREE-SHIPPING.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>318<\/span>\n\t\t\t\t\t\t<span itemprop='width'>515<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Sandy Paasch<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2018\/01\/logo-snapsoft.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Sandy Paasch<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-12-18T08:29:28+01:00\" >2020-12-18 08:40:19<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2025-08-21 16:10:57<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Free shipping to the Amazon BuyBox?<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-16167 slide-entry-overview slide-loop-8 slide-parity-even  av_one_third  real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/customer-oriented-pricing-duel-or-duet\/' data-rel='slide-1' class='slide-image' title='Customer-oriented pricing: duel or duet?'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2023\/11\/Kundenorientierte-Preispolitik_Beitragsbild.opt_-495x400.jpg\" class=\"wp-image-22286 avia-img-lazy-loading-not-22286 attachment-portfolio size-portfolio wp-post-image\" alt=\"Kundenorientierte Preispolitik \u2013 Hand eines Mannes tippt etwas in den Taschenrechner\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/customer-oriented-pricing-duel-or-duet\/' title='Customer-oriented pricing: duel or duet?'>Customer-oriented pricing: duel or duet?<\/a><\/h3><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/www.snapsoft.de\/en\/category\/blog-en\/price-optimization\/\" rel=\"tag\">Price optimization<\/a> <\/span><span class=\"av-vertical-delimiter\"><\/span><\/header><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2023\/11\/Kundenorientierte-Preispolitik_Beitragsbild.opt_.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>600<\/span>\n\t\t\t\t\t\t<span itemprop='width'>600<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Christopher Natan<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2018\/01\/logo-snapsoft.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Christopher Natan<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-12-18T08:29:28+01:00\" >2020-12-18 08:29:28<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-11-22 13:40:10<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Customer-oriented pricing: duel or duet?<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-16151 slide-entry-overview slide-loop-9 slide-parity-odd  post-entry-last  av_one_third  real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/repricing-the-art-of-the-right-price-strategy\/' data-rel='slide-1' class='slide-image' title='Repricing: The Art of the Right Price Strategy'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2025\/02\/Preisstrategie-entwickeln-495x400.jpg\" class=\"wp-image-25155 avia-img-lazy-loading-not-25155 attachment-portfolio size-portfolio wp-post-image\" alt=\"Frau sitzt am Schreibtisch mit Taschenrechner und Ordner, um Preise f\u00fcr Preisstragtie zu kalkulieren\" srcset=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2025\/02\/Preisstrategie-entwickeln-495x400.jpg 495w, https:\/\/www.snapsoft.de\/wp-content\/uploads\/2025\/02\/Preisstrategie-entwickeln-845x684.jpg 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/repricing-the-art-of-the-right-price-strategy\/' title='Repricing: The Art of the Right Price Strategy'>Repricing: The Art of the Right Price Strategy<\/a><\/h3><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/www.snapsoft.de\/en\/category\/blog-en\/\" rel=\"tag\">Blog<\/a>, <a href=\"https:\/\/www.snapsoft.de\/en\/category\/blog-en\/price-optimization\/\" rel=\"tag\">Price optimization<\/a> <\/span><span class=\"av-vertical-delimiter\"><\/span><\/header><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2025\/02\/Preisstrategie-entwickeln.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>900<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1600<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Sandy Paasch<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2018\/01\/logo-snapsoft.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Sandy Paasch<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-12-18T08:29:28+01:00\" >2020-12-18 08:22:47<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2025-08-21 16:11:01<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Repricing: The Art of the Right Price Strategy<\/span><\/span><\/span><\/article><\/div><\/div><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Previous<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Next<\/a><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A customer-oriented price strategy in e-commerce has always been one of the most important criteria for sustainable success. If it does seem sensible to adjust the price to the expectations of the retailer and at the same time to consider the needs of the consumer, this is not always easy for retailers to implement. You can read in this blog post how and why retailers should structure their prices in a customer-oriented manner without losing margins.<\/p>\n","protected":false},"author":5,"featured_media":22286,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[42],"tags":[],"class_list":["post-16167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-price-optimization"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Customer-oriented pricing policy: How to implement it correctly | SnapSoft<\/title>\n<meta name=\"description\" content=\"Read this blog post to find out how you can establish a customer-oriented pricing policy without losing margin. \u25b6 To the blog\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.snapsoft.de\/blog\/preisoptimierung\/kundenorientierte-preisgestaltung\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer-oriented pricing policy: How to implement it correctly | SnapSoft\" \/>\n<meta property=\"og:description\" content=\"Read this blog post to find out how you can establish a customer-oriented pricing policy without losing margin. \u25b6 To the blog\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.snapsoft.de\/blog\/preisoptimierung\/kundenorientierte-preisgestaltung\/\" \/>\n<meta property=\"og:site_name\" content=\"SnapSoft\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-18T07:29:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-22T12:40:10+00:00\" \/>\n<meta property=\"og:image\" 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