{"id":16184,"date":"2020-12-18T08:30:24","date_gmt":"2020-12-18T07:30:24","guid":{"rendered":"https:\/\/www.snapsoft.de\/blog\/sustainable-growth-on-the-marketplaces-this-is-how-it-works\/"},"modified":"2025-08-21T16:10:59","modified_gmt":"2025-08-21T14:10:59","slug":"sustainable-growth-on-the-marketplaces-this-is-how-it-works","status":"publish","type":"post","link":"https:\/\/www.snapsoft.de\/en\/blog-en\/sustainable-growth-on-the-marketplaces-this-is-how-it-works\/","title":{"rendered":"Sustainable growth on the marketplaces – this is how it works!"},"content":{"rendered":"

Sustainable growth on the marketplaces – this is how it works!<\/h1>\n<\/div><\/section>\n
\n

\"Growth<\/p>\n

While digitization is currently causing a profound change in retail, the mindset and expectations of the modern consumer are already very clearly defined: low prices, large selection and free shipping. The entry into e-commerce offers retailers new opportunities, but at the same time presents them with incredibly great challenges, since from now on they are in a field of tension between growth and market concentration. Particularly tempting and promising are the high-reach marketplaces such as Amazon<\/a> , eBay<\/a> or Zalando<\/a> . In this blog, you can find out how retailers achieve healthy and sustainable growth on the marketplaces.<\/p>\n

What is the difference between healthy and unhealthy growth?<\/h3>\n

Healthy growth is based on content that represents added value of the products for users. Growth comes from within and is not influenced by external factors such as politics, weather or the economy. The company alone, including its corresponding innovation culture, is responsible for growth. In the case of unhealthy growth, on the other hand, retailers only have numbers in view and focus on other factors, regardless of customer satisfaction.<\/p>\n<\/div>\n

An example of a healthy growth of a company is when they do not give in to price pressure, but demand reasonable prices that correspond to the actual benefit and value of the product. <\/em><\/p>\n

<\/div>\n
<\/div>\n<\/div><\/section>\n
<\/span><\/span><\/div>\n

Growth driver for marketplace dealers<\/h2>\n

1. Emphasize customer focus<\/strong><\/h3>\n

Successful, sustainable differentiation can only be achieved through the customer experience, customer service or extensive advice. Many retailers already recognize that the customer is king, but this commitment does not bring growth with it. In order to be able to offer better customer experiences, retailers need to know their target group and address them correctly. Since marketplaces turn out to be primarily an “impersonal” sales channel, the focus here should be on appealing product images, descriptions and contact options. With the few options for personalization, the best should be brought out here. If these factors are applied, this builds trust and promotes conversion and customer loyalty on the marketplaces.<\/p>\n

2. Structure pricing strategy<\/strong><\/h3>\n

Customer service, item details and strong images are only one side of the coin, because price is of course just as important. Therefore, a pricing strategy is essential for success and growth in marketplaces. Have yourself Repricer<\/a> established as a must have for traders to compete in the big marketplaces. Repricers help dealers adjust their prices to those of their competitors and achieve more BuyBox profits on the marketplaces without slipping out of profitability.<\/p>\n

Tip: With our repricing software SnapTrade you can optimize your online business on the Amazon and eBay marketplaces and increase your sales. Finally secure your place in the BuyBox and benefit from healthy growth without destroying the margin.<\/strong>

Find out more here!<\/span><\/a><\/div><\/p>\n

3. Optimize the shipping service provider strategy<\/strong><\/h3>\n

Fast and reliable shipping is one of the basic requirements for successful growth in the marketplaces. It is therefore essential to have a wide selection of inexpensive and safe delivery options. Instead of relying on just one service provider, you can diversify your strategy and try different variants until you have a mix that allows you to cover everything quickly, efficiently and inexpensively. Once you have diversified your strategy, you can select the fastest and most cost-saving shipping service provider for each order.<\/p>\n

How you can additionally optimize your shipping service strategy on the marketplaces: <\/strong><\/h4>\n