{"id":16210,"date":"2020-12-18T08:40:19","date_gmt":"2020-12-18T07:40:19","guid":{"rendered":"https:\/\/www.snapsoft.de\/blog\/free-shipping-to-the-amazon-buybox\/"},"modified":"2025-08-21T16:10:57","modified_gmt":"2025-08-21T14:10:57","slug":"free-shipping-to-the-amazon-buybox","status":"publish","type":"post","link":"https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/free-shipping-to-the-amazon-buybox\/","title":{"rendered":"Free shipping to the Amazon BuyBox?"},"content":{"rendered":"

Secret success factor: With free shipping in the BuyBox?<\/h1>\n

For some years now, free shipping has become a basic requirement in the minds of users. Especially on the marketplaces, buyers expect the best product quality, the best service and the best prices, as well as fast and free shipping. These high customer demands and the increasing competitive pressure that comes with it are a challenge for dealers. You can find out here how sellers meet these requirements and how they can successfully position themselves as a result.<\/p>\n

Do the shipping costs affect the allocation of the BuyBox?<\/h2>\n

Of course, Amazon wants to retain its customers, improve the online shopping experience and thus increase sales. Cheap and transparent prices attract customers in online retail, which is why Amazon deliberately prefers free shipping offers. Even if an offer with shipping costs is cheaper, the free shipping alternative ends up in the BuyBox. We have already seen in this one how important this placement is Contribution<\/a> explained and considering that 90% of all sales<\/strong> take place via the BuyBox, you should definitely approach this topic in the future.<\/p>\n

Here is a classic example that not the price, but the shipping costs are given priority:<\/h3>\n<\/div><\/section>\n\n