{"id":16219,"date":"2020-12-18T08:41:13","date_gmt":"2020-12-18T07:41:13","guid":{"rendered":"https:\/\/www.snapsoft.de\/amazon-buybox-is-the-cheapest-price-the-best-price\/"},"modified":"2021-01-08T14:04:39","modified_gmt":"2021-01-08T13:04:39","slug":"amazon-buybox-is-the-cheapest-price-the-best-price","status":"publish","type":"post","link":"https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/amazon-buybox-is-the-cheapest-price-the-best-price\/","title":{"rendered":"Amazon BuyBox &#8211; is the cheapest price the best price?"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5ou1xc-07240111a92a8cef18d6e823100bcb87\">\n.flex_column.av-5ou1xc-07240111a92a8cef18d6e823100bcb87{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-5ou1xc-07240111a92a8cef18d6e823100bcb87 av_one_full  avia-builder-el-0  el_before_av_hr  avia-builder-el-first  first flex_column_div av-zero-column-padding '     ><section  class='av_textblock_section av-jrget7sf-5ace207e2c2a7128047a49e857197981'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>Amazon BuyBox &#8211; is the cheapest price the best price?<\/h1>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-13814 alignright\" src=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2019\/01\/austin-distel-744oGeqpxPQ-unsplash-300x185.png\" alt=\"\" width=\"300\" height=\"185\" srcset=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2019\/01\/austin-distel-744oGeqpxPQ-unsplash-300x185.png 300w, https:\/\/www.snapsoft.de\/wp-content\/uploads\/2019\/01\/austin-distel-744oGeqpxPQ-unsplash-450x278.png 450w, https:\/\/www.snapsoft.de\/wp-content\/uploads\/2019\/01\/austin-distel-744oGeqpxPQ-unsplash.png 515w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Just because retailers offer their goods at the lowest price doesn&#8217;t mean that customers will only buy from you. Of course, a low price is an important criterion for many buyers, but it is by no means a guarantee of success &#8211; neither to get into the Amazon Buybox, nor to be at the top of important keywords. We already have the BuyBox criteria in detail in our<u><a href=\"https:\/\/www.snapsoft.de\/en\/blog-en\/the-amazon-buybox-explained-in-a-simple-and-understandable-way\/\"> last post<\/a><\/u> explained. As a result, there is a price range for relevant offers. That begs the question:<\/p>\n<h2>Why sell at the cheapest price when a higher price can be achieved?<\/h2>\n<p>Let&#8217;s illustrate this with an example where all retailers meet the BuyBox criteria equally, but offer their products at different prices.<\/p>\n<p>Item x is offered at the following prices (including shipping costs):<\/p>\n<ul>\n<li>Dealer A: \u20ac 27.40<\/li>\n<li>Dealer B: \u20ac 27.58<\/li>\n<li>Dealer C: \u20ac 27.99<\/li>\n<li>Dealer D: \u20ac 28.90<\/li>\n<\/ul>\n<p>Based on the BuyBox share for the item, Amazon takes into account the first 3 offers and the result is an obvious price range of \u20ac 27.40 to \u20ac 27.99.<\/p>\n<h2>How is the BuyBox share determined?<\/h2>\n<p>The<a href=\"https:\/\/sellercentral.amazon.de\" target=\"_blank\" rel=\"noopener noreferrer\"> Amazon<u> Seller Central<\/u><\/a> offers a lot of opportunities to view detailed sales statistics and reports. In the picture below we show you how to access these reports. To do this, log into your<strong> Amazon Seller Central<\/strong> and open the item in the top menu bar<strong> Reports<\/strong> , click here on the sub-category<strong> Statistics &amp; reports<\/strong> . A window will now open in which all the products in your range are displayed. By clicking on<strong> Detail page sales and traffic<\/strong> you get to the desired overview page.<\/p>\n<p><a href=\"https:\/\/sellercentral.amazon.de\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13821 size-large\" src=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/03\/Unbenannt-3-1-1030x423.png\" alt=\"Sales reports Amazon Sellercentral \" width=\"1030\" height=\"423\" srcset=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/03\/Unbenannt-3-1-1030x423.png 1030w, https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/03\/Unbenannt-3-1-300x123.png 300w, https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/03\/Unbenannt-3-1-768x316.png 768w, https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/03\/Unbenannt-3-1-705x290.png 705w, https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/03\/Unbenannt-3-1-450x185.png 450w, https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/03\/Unbenannt-3-1.png 1183w\" sizes=\"auto, (max-width: 1030px) 100vw, 1030px\" \/><\/a><\/p>\n<p><strong>Tip:<\/strong> Make sure that the time range filter (top right) filters the shortest possible time range in which you know the offers for the product. To do this, make a random note of the offers over the course of the time period. Due to the frequent changes in the offer, we do not recommend periods that are too long.<\/p>\n<p>For the example product, a shopping cart field of 33% is displayed. This shows that 3 offers for the BuyBox receive equal consideration. However, there may be deviations if offers are added or removed during the day. Amazon uses the absolute page views in the period and the corresponding number of BuyBox ads for the calculation.<\/p>\n<h2>What is the highest possible price that can be achieved?<\/h2>\n<p>Unfortunately, this question is not so easy to answer, it depends on the respective category of your range. Nevertheless, we can give you a few crucial little tips:<\/p>\n<ul>\n<li>Use the above guide to monitor your sales to determine a possible upper limit.<\/li>\n<li>Keep a careful eye on the BuyBox quota, because the BuyBox criteria can be adjusted by Amazon at any time.<\/li>\n<\/ul>\n<h2>Our conclusion<\/h2>\n<p>With a little skill, you will have to find out for yourself which price range applies to your products. Once you have managed that, nothing will stop you from selling the product at a higher price. This reduces the downward trend in prices and gives Amazon a higher commission. Remember, however, that the customer also has options for price comparison and may choose a cheaper provider.<\/p>\n<p><strong>Tip: Would you prefer to increase your BuyBox quota without much effort? Our<a href=\"https:\/\/www.snapsoft.de\/preisoptimierung\/amazon\/buybox-max\/\"> BuyBox-MAX strategy<\/a> determines the optimal price for your product and ensures that the BuyBox is won.<\/strong><\/p>\n<div  class='avia-button-wrap av-1as9ni-c66f27593c1178566746344235a5ce7b-wrap avia-button-right  avia-builder-el-2  avia-builder-el-no-sibling '><a href='https:\/\/www.snapsoft.de\/en\/snaptrade\/price-optimization-amazon\/buybox-max\/'  class='avia-button av-1as9ni-c66f27593c1178566746344235a5ce7b avia-icon_select-no avia-size-small avia-position-right avia-color-blue'  ><span class='avia_iconbox_title' >Find out more here!<\/span><\/a><\/div>\n<\/div><\/section><\/div><div  class='hr av-2yho80-ad3e634d31a3681f95659c6ce254b225 hr-default  avia-builder-el-3  el_after_av_one_full  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p>\n<section  class='av_textblock_section av-k7kicmto-45700e833a58df5116b9a4c10ddc118e'  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itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2021\/03\/Verkaufsauswertung-4-1030x538-1.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>538<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1030<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Sandy Paasch<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2018\/01\/logo-snapsoft.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Sandy Paasch<\/span><\/span><span class='av-structured-data'  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height=\"318\" src=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/02\/daniel-eledut-a8KNFpidIPI-unsplash-495x318.png\" class=\"wp-image-15688 avia-img-lazy-loading-not-15688 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/cross-asin-price-optimization\/' title='Cross-ASIN price optimization'>Cross-ASIN price optimization<\/a><\/h3><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/www.snapsoft.de\/en\/category\/blog-en\/\" rel=\"tag\">Blog<\/a>, <a href=\"https:\/\/www.snapsoft.de\/en\/category\/blog-en\/price-optimization\/\" rel=\"tag\">Price optimization<\/a> <\/span><span class=\"av-vertical-delimiter\"><\/span><\/header><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/02\/daniel-eledut-a8KNFpidIPI-unsplash.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>318<\/span>\n\t\t\t\t\t\t<span itemprop='width'>515<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Carmen Osunde<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2018\/01\/logo-snapsoft.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Carmen Osunde<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-12-18T08:41:13+01:00\" >2020-12-18 08:42:06<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2021-01-08 14:04:57<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Cross-ASIN price optimization<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-16219 slide-entry-overview slide-loop-5 slide-parity-even  av_one_third  real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/amazon-buybox-is-the-cheapest-price-the-best-price\/' data-rel='slide-1' class='slide-image' title='Amazon BuyBox &#8211; is the cheapest price the best price?'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/03\/Bester-Preis_Amazon-BuyBox-495x400.jpg\" class=\"wp-image-24418 avia-img-lazy-loading-not-24418 attachment-portfolio size-portfolio wp-post-image\" alt=\"Amazon Repricing\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/amazon-buybox-is-the-cheapest-price-the-best-price\/' title='Amazon BuyBox &#8211; is the cheapest price the best price?'>Amazon BuyBox &#8211; is the cheapest price the best price?<\/a><\/h3><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/www.snapsoft.de\/en\/category\/blog-en\/\" rel=\"tag\">Blog<\/a>, <a href=\"https:\/\/www.snapsoft.de\/en\/category\/blog-en\/price-optimization\/\" rel=\"tag\">Price optimization<\/a> <\/span><span class=\"av-vertical-delimiter\"><\/span><\/header><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/03\/Bester-Preis_Amazon-BuyBox.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>680<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1200<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Carmen Osunde<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2018\/01\/logo-snapsoft.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Carmen Osunde<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-12-18T08:41:13+01:00\" >2020-12-18 08:41:13<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2021-01-08 14:04:39<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Amazon BuyBox &#8211; is the cheapest price the best price?<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-16213 slide-entry-overview slide-loop-6 slide-parity-odd  av_one_third  real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/price-optimization-price-drop-or-opportunity\/' data-rel='slide-1' class='slide-image' title='Price Optimization &#8211; Price Drop or Opportunity?'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/04\/preisoptimierung-preisverfall-oder-chance-1-495x400.jpg\" class=\"wp-image-18670 avia-img-lazy-loading-not-18670 attachment-portfolio size-portfolio wp-post-image\" alt=\"Preisoptimierung Preisverfall oder Chance\" srcset=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/04\/preisoptimierung-preisverfall-oder-chance-1-495x400.jpg 495w, https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/04\/preisoptimierung-preisverfall-oder-chance-1-845x684.jpg 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/price-optimization-price-drop-or-opportunity\/' title='Price Optimization &#8211; Price Drop or Opportunity?'>Price Optimization &#8211; Price Drop or Opportunity?<\/a><\/h3><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/www.snapsoft.de\/en\/category\/blog-en\/price-optimization\/\" rel=\"tag\">Price optimization<\/a> <\/span><span class=\"av-vertical-delimiter\"><\/span><\/header><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/04\/preisoptimierung-preisverfall-oder-chance-1.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>933<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1400<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Clemens Schubert<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2018\/01\/logo-snapsoft.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Clemens Schubert<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-12-18T08:41:13+01:00\" >2020-12-18 08:40:46<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2025-11-06 11:01:52<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Price Optimization &#8211; Price Drop or Opportunity?<\/span><\/span><\/span><\/article><\/div><div class=\"slide-entry-wrap\"><article class='slide-entry flex_column  post-entry post-entry-16210 slide-entry-overview slide-loop-7 slide-parity-odd  av_one_third first real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/free-shipping-to-the-amazon-buybox\/' data-rel='slide-1' class='slide-image' title='Free shipping to the Amazon BuyBox?'><img decoding=\"async\" width=\"495\" height=\"318\" src=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/04\/FREE-SHIPPING-495x318.png\" class=\"wp-image-15682 avia-img-lazy-loading-not-15682 attachment-portfolio size-portfolio wp-post-image\" alt=\"\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/free-shipping-to-the-amazon-buybox\/' title='Free shipping to the Amazon BuyBox?'>Free shipping to the Amazon BuyBox?<\/a><\/h3><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/www.snapsoft.de\/en\/category\/blog-en\/price-optimization\/\" rel=\"tag\">Price optimization<\/a> <\/span><span class=\"av-vertical-delimiter\"><\/span><\/header><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/04\/FREE-SHIPPING.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>318<\/span>\n\t\t\t\t\t\t<span itemprop='width'>515<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Sandy Paasch<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2018\/01\/logo-snapsoft.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Sandy Paasch<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-12-18T08:41:13+01:00\" >2020-12-18 08:40:19<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2025-08-21 16:10:57<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Free shipping to the Amazon BuyBox?<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-16167 slide-entry-overview slide-loop-8 slide-parity-even  av_one_third  real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/customer-oriented-pricing-duel-or-duet\/' data-rel='slide-1' class='slide-image' title='Customer-oriented pricing: duel or duet?'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2023\/11\/Kundenorientierte-Preispolitik_Beitragsbild.opt_-495x400.jpg\" class=\"wp-image-22286 avia-img-lazy-loading-not-22286 attachment-portfolio size-portfolio wp-post-image\" alt=\"Kundenorientierte Preispolitik \u2013 Hand eines Mannes tippt etwas in den Taschenrechner\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/customer-oriented-pricing-duel-or-duet\/' title='Customer-oriented pricing: duel or duet?'>Customer-oriented pricing: duel or duet?<\/a><\/h3><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/www.snapsoft.de\/en\/category\/blog-en\/price-optimization\/\" rel=\"tag\">Price optimization<\/a> <\/span><span class=\"av-vertical-delimiter\"><\/span><\/header><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2023\/11\/Kundenorientierte-Preispolitik_Beitragsbild.opt_.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>600<\/span>\n\t\t\t\t\t\t<span itemprop='width'>600<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Christopher Natan<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2018\/01\/logo-snapsoft.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Christopher Natan<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-12-18T08:41:13+01:00\" >2020-12-18 08:29:28<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-11-22 13:40:10<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Customer-oriented pricing: duel or duet?<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  post-entry post-entry-16151 slide-entry-overview slide-loop-9 slide-parity-odd  post-entry-last  av_one_third  real-thumbnail post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/repricing-the-art-of-the-right-price-strategy\/' data-rel='slide-1' class='slide-image' title='Repricing: The Art of the Right Price Strategy'><img decoding=\"async\" width=\"495\" height=\"400\" src=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2025\/02\/Preisstrategie-entwickeln-495x400.jpg\" class=\"wp-image-25155 avia-img-lazy-loading-not-25155 attachment-portfolio size-portfolio wp-post-image\" alt=\"Frau sitzt am Schreibtisch mit Taschenrechner und Ordner, um Preise f\u00fcr Preisstragtie zu kalkulieren\" srcset=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2025\/02\/Preisstrategie-entwickeln-495x400.jpg 495w, https:\/\/www.snapsoft.de\/wp-content\/uploads\/2025\/02\/Preisstrategie-entwickeln-845x684.jpg 845w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/repricing-the-art-of-the-right-price-strategy\/' title='Repricing: The Art of the Right Price Strategy'>Repricing: The Art of the Right Price Strategy<\/a><\/h3><span class=\"blog-categories minor-meta\"><a href=\"https:\/\/www.snapsoft.de\/en\/category\/blog-en\/\" rel=\"tag\">Blog<\/a>, <a href=\"https:\/\/www.snapsoft.de\/en\/category\/blog-en\/price-optimization\/\" rel=\"tag\">Price optimization<\/a> <\/span><span class=\"av-vertical-delimiter\"><\/span><\/header><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2025\/02\/Preisstrategie-entwickeln.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>900<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1600<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Sandy Paasch<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.snapsoft.de\/wp-content\/uploads\/2018\/01\/logo-snapsoft.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Sandy Paasch<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2020-12-18T08:41:13+01:00\" >2020-12-18 08:22:47<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2025-08-21 16:11:01<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Repricing: The Art of the Right Price Strategy<\/span><\/span><\/span><\/article><\/div><\/div><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Previous<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Next<\/a><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Just because retailers offer their goods at the lowest price doesn&#8217;t mean that customers will only buy from you. Of course, a low price is an important criterion for many buyers, but it is by no means a guarantee of success &#8211; neither to get into the Amazon BuyBox, nor to be at the top of important keywords. Read about why the cheapest price is not always the best in this blog!<\/p>\n","protected":false},"author":4,"featured_media":24418,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[43,42],"tags":[],"class_list":["post-16219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","category-price-optimization"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon BuyBox - is the cheapest price the best? | SnapSoft<\/title>\n<meta name=\"description\" content=\"Just because retailers offer goods at the best price doesn&#039;t mean customers will buy from you. 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Read here why that is the case!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/amazon-buybox-is-the-cheapest-price-the-best-price\/\" \/>\n<meta property=\"og:site_name\" content=\"SnapSoft\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-18T07:41:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-08T13:04:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.snapsoft.de\/wp-content\/uploads\/2020\/03\/Bester-Preis_Amazon-BuyBox.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"680\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Carmen Osunde\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Amazon BuyBox - is the cheapest price the best? | SnapSoft","description":"Just because retailers offer goods at the best price doesn't mean customers will buy from you. 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