{"id":18623,"date":"2022-02-09T10:17:04","date_gmt":"2022-02-09T09:17:04","guid":{"rendered":"https:\/\/www.snapsoft.de\/amazons-choice-how-to-get-the-amazon-label-for-your-products\/"},"modified":"2025-08-21T16:10:52","modified_gmt":"2025-08-21T14:10:52","slug":"amazons-choice-how-to-get-the-amazon-label-for-your-products-2","status":"publish","type":"post","link":"https:\/\/www.snapsoft.de\/en\/blog-en\/price-optimization\/amazons-choice-how-to-get-the-amazon-label-for-your-products-2\/","title":{"rendered":"Amazon’s Choice: How to get the Amazon label for your products"},"content":{"rendered":"

Amazon’s Choice: How to get the Amazon label for your products<\/h1>\n

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If you want to shop at Amazon<\/a> , you will often see the designation ” Amazon’s Choice<\/strong> ” in addition to the label “Bestseller”. Any user who discovers the Amazon’s Choice seal next to a product assumes that it was specially selected by Amazon and that its quality is convincing. But what does that actually mean? And according to which criteria are products awarded Amazon’s Choice? In our article, we take a closer look at the Amazon label and examine which criteria a retailer must meet in order to win it for their product.<\/p>\n<\/div>\n

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What is the Amazon’s Choice label?<\/h2>\n

Amazon’s Choice was first introduced in 2015 to make shopping easier for the Echo speaker. When shopping with the Alexa voice assistant, products that have the Amazon’s Choice seal are first listed. However, Choice items are not available in all product categories, but only in those that can currently be bought via Amazon Echo by voice command. The Amazon’s Choice label is a purchase recommendation from Amazon. Products that are popular with buyers, are well rated and offer good value for money receive the Amazon’s Choice seal.<\/p>\n

What is the difference between “Amazon’s Choice” and “Best Seller”?<\/h3>\n

\"BestItems labeled Amazon’s Choice get more clicks, fewer returns, and higher ratings than other items in this segment. Bestsellers are items that have been bought the most. However, this does not take into account how well a product is rated or how often it is returned.<\/p>\n

With 6 tricks to the Amazon’s Choice label<\/h2>\n

The Amazon’s Choice label means more attention and thus more potential buyers – the sales figures for products with the label are possibly 300 percent higher. To date, Amazon has not officially commented on the procedure and corresponding criteria. In the forum for Amazon resellers<\/a> , however, there is some information that can be traced back to the distribution of the Choice label.<\/p>\n

These would be:<\/p>\n