{"id":18652,"date":"2022-02-09T10:20:36","date_gmt":"2022-02-09T09:20:36","guid":{"rendered":"https:\/\/www.snapsoft.de\/black-friday-why-this-2020-will-be-exciting-for-e-commerce-2\/"},"modified":"2025-08-21T16:10:47","modified_gmt":"2025-08-21T14:10:47","slug":"black-friday-why-this-2020-will-be-exciting-for-e-commerce-2","status":"publish","type":"post","link":"https:\/\/www.snapsoft.de\/en\/blog-en\/black-friday-why-this-2020-will-be-exciting-for-e-commerce-2\/","title":{"rendered":"Black Friday: why this 2020 will be exciting for e-commerce"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>In a few weeks, the sale posters should be decorating the shopping streets again and crowds of people should storm the shopping centers. But this year, the big sell-off will be very different from usual. The reason for this is obvious, because the coronavirus will be a very topical issue for some time to come. In this blog we reveal how online retailers win this special challenge for themselves and place their offer even better.<\/p>\n","protected":false},"author":12,"featured_media":15728,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[43],"tags":[],"class_list":["post-18652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Black Friday: why this 2020 will be exciting for e-commerce | SnapSoft<\/title>\n<meta name=\"description\" content=\"In this blog post we take a close look at Black Friday 2020 and tell you how to make it successful.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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