{"id":20706,"date":"2023-03-21T11:56:24","date_gmt":"2023-03-21T10:56:24","guid":{"rendered":"https:\/\/www.snapsoft.de\/amazon-backend-keywords-tips-tricks-to-make-your-articles-easier-to-find\/"},"modified":"2025-08-21T16:06:57","modified_gmt":"2025-08-21T14:06:57","slug":"amazon-backend-keywords-tips-tricks-to-make-your-articles-easier-to-find","status":"publish","type":"post","link":"https:\/\/www.snapsoft.de\/en\/blog-en\/amazon-backend-keywords-tips-tricks-to-make-your-articles-easier-to-find\/","title":{"rendered":"Amazon backend keywords: tips & tricks to make your articles easier to find"},"content":{"rendered":"

Amazon backend keywords: tips & tricks to make your articles easier to find<\/h1>\n

According to Amazon, the e-commerce leader lists more than 250 million products – and that’s just on its B2B platform Amazon Business<\/a>. Every day, new ASINs are assigned to items that move into the assortment of the world’s largest online marketplace.<\/p>\n

This makes it increasingly important for retailers to stand out from the thicket of offers and optimize their products so that they are taken into account by Amazon’s A9 algorithm. The so-called Amazon backend keywords play an important role here. As the name suggests, they are listed in the backend of Amazon Seller Central. In this blog post, we’ll explain where exactly you specify keywords, what to look out for, and what tools can help you with your research.<\/p>\n

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What are backend keywords?<\/h2>\n

Backend keywords are spezified in the backend of your Amazon Seller Central. However, they also owe their designation to the fact that they are not visible or only visible to a limited extent to visitors of the Amazon Marketplace. It is true that Amazon’s A9 algorithm also derives keywords from titles, bullet points and, in some cases, product descriptions. Your keyword list, however, consists of the terms you specify as keywords for the Amazon search.<\/p>\n

Include Amazon backend keywords in Seller Central<\/h2>\n

Merchants can enter their backend keywords in Seller Central. This essentially requires 6 steps:<\/p>\n

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  1. Log in to your Amazon Seller Central account and click the “Inventory” button in the top menu bar.<\/li>\n
  2. Select the product for which you want to add backend keywords.<\/li>\n
  3. Click the “Edit” button next to the product name.<\/li>\n
  4. Click the Keywords Settings tab and scroll down to the Backend Keywords section.<\/li>\n
  5. Enter your desired keywords in the text field, separated by a space.<\/li>\n
  6. Click the “Save and finish” button to save the backend keywords.<\/li>\n<\/ol>\n

    Maintain keywords with ERP systems<\/h3>\n

    While reading, you might have noticed that following these instructions, you would need to customize each of your products individually. Depending on the size of your assortment, that’s an immense amount of work. For this and other reasons, so-called ERP systems (ERP = Enterprise Resource Planning) have become established, which make it easier for you to maintain your product data. Common systems can be provided with API interfaces. With their help, you can transfer your Amazon business to an ERP and manage your product data from there. Depending on the features of the ERP or the interface, you can also optimize keywords for your products.<\/p>\n

    Transparent specifications for Amazon keywords<\/h2>\n

    When it comes to how its algorithm works, Amazon is generally rather reserved. For example, there are no clear statements about how exactly Amazon assigns the BuyBox<\/a>. Some time ago, this prompted us to get to the bottom of the criteria in a BuyBox experiment<\/a>.<\/p>\n

    However, the situation is different when it comes to keywords: Here, there are concrete guidelines as to how merchants should create their Amazon backend keywords in order to be displayed as often as possible in the search results. There are also good reasons for this: Amazon naturally has an interest in ensuring that searchers receive many suitable and attractive offers for their query. So it’s only logical that the Amazon would accommodate marketplace retailers to do just that.<\/p>\n

    The exact specifications for the effective use of search terms<\/a> have been published in the Amazon Seller Central Help Hub and are available for everyone.<\/p>\n<\/div><\/section>\n

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    Get the Amazon BuyBox!<\/h2>\n<\/div><\/section>\n
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