Introduction

SnapTade is the Internet platform for managing your product assortment from your online store. With the help of powerful repricing, you will always be one step ahead of your competitors. SnapTrade was developed to provide valuable insights into complex sales processes with a simple operating concept. You maintain an overview of your assortment and are able to make the right decisions immediately. This allows you to take advantage of opportunities to expand the expansion of your e-commerce.

Definitions

In the following you will find the meaning of the most common terms:

Term Description

Product

Single product in the range of product (also called article)

Marketplace

Shop from the merchant

GTIN

Global Trade Item Number (search criterion)

SKU

(Stock Keeping Unit) unique article number of the merchant

R-Price

R epricing-Price: calculated article price from SnapTrade

C-Price

C ompetitor-Price

Minimum requirement==

Browser

SnapTrade makes use of the latest technologies, which are only available in the latest browser versions. Older browser versions do not support these modern functions and are therefore unsuitable. If you are missing important functions, please update your browser to the latest versi

General page structure

SnapTrade follows the approach to design the navigation clearly. The structure of the content has a consistent appearance. You will always find important elements in the usual place.

Navigation

In the menu bar in the left side area you have access to different sections. These may vary depending on user-defined permissions. The order of the menu options has been arranged according to the frequency of use.

Navigation

Header

The menu you are currently in is displayed in the upper area.

The current marketplace is visible in the upper right area. This button allows access to other marketplaces if more than one marketplace is created.

The software changes are displayed in the news. The number circled in red indicates the number of unread software changes.

The username menu allows settings and password changes. You should use the Logout action to reliably end your session.

status overview

Content

The majority of the displayed page is used for the actual content. Depending on the display format and the number of relevant data records, the content is displayed as lists with the associated editing dialogs or in diagrams.

Articles

In the Area Articles you have access to your range of goods.

Articles

Your range of products consists of different articles. For each article, only crucial details are deposited that are needed for the SnapTrade functional scope.

The most important identifier is the GTIN (Global Trade Item Number), the identification number with which trade units can be labeled. Each of your articles is linked to your sales channel via the GTIN.

Filter Options

Filter

The following filters are available to narrow down your search:

Filter Description

Filter

Free text search via SKU / title or GTIN

Article group

Articles of the selected article group

Repricing

Yes: Repricing is active, SnapTrade actively searches for proposals and monitors the prices/ No: Price monitoring is disabled

Suggestions

Yes: Articles with suggestions are displayed / No: Articles without founded suggestions

Links

Yes: Articles with linked competitor offers are displayed / No: Articles without a linking

Overview

The artciel overview clearly displays all articles that match the filter criteria (GTIN, sku or article name).

article list

For articles with active repricing information, a green circle is displayed.

Articles with a green background indicate that you are offering at the lowest price. For this purpose, the current R(epricing) price plus shipping costs and the C(ompetitor) price are compared.

Detail

The article details include master data of the article, the strategy neede for the repricing and price ranges.

Shipping costs of the own item, which should be taken into account when calculating the price, can be deposited.

article list

The brand / part number, reference, URL and image URL can be deposited in the article for completion. The brand can be used for example, for grouping the articles.

Column Description

SKU / GTIN:

Unique article number of the merchant (stock keeping unit) / Global Trade Item Number (search criterion)

Title:

Product name of the platform

Brand / Part number:

Respective brand / part number of the manufacturer

Reference:

External reference for for identification in third-party solution

URL:

Link to the own webshop

Picture-URL:

Link to the picture

Under the article picture, you can find following information:

Best offer:

Own offer is the best offer

Price:

calculated article price

Competitor:

Competitor-price (in parantheses difference to own price)

Profit:

Profut based on current offer price

The following article-dependent information is deposited:

Offers

Listing of the own offer as well as all linked competitor offers

Price changes

History of the repricing made by SnapTrade

Changes

Log of master data changes

Price Trend

SnapTrade tracks all relevant data about the offer of a product. The price trend chart illustrates this information. This gives you a detailed insight into the history and allows you to gain important insights from it.

article detail

Suggestions

The GTIN is used as search term by SnapTrade for the suggestion search. Therefore the competitor offers, which use the same GTIN, will be found. You can link your article with competitive offers to include them in the repricing or observation. The suggestions that are relevant for you will be displayed. Suggestions that are not relevant can be ignored.

By clicking Add link, URLs of the activated sales channel can be added manually to receive further competitive offers as suggestions.

competitor offers

Article-groups

Article-groups enable the grouping of articles in the assortment. The assignment helps to access articles quickly and to edit articles in groups.

Under ArticlesArticle-groups, any number of article groups with unique names can be created. Optionally, a description can be added.

Article-groups

The assignment of articles is possible at the article-group via a comma-separated list of SKUs.

Several groups can be assigned to an article or be assigned via uploading a CSV.

As soon as an article-group is created and used, the functions for the groups are available (filters, allocation, etc.).

filters

Batch Processing

SnapTrade has a powerful XML interface for connecting to external systems (e.g.: merchandise management). Master data for articles can be changed via this interface. The batch processing log shows you the processing progress in detail.

Overview

The list shows a summary of each processing. A coloured arrow indicates the processing status. Please check the entry for errors by looking at the detail for it. This gives clues to the incorrect records.

green

no errors in processing

yellow

processing with warning - data set can be processed except for minor details

red

rocessing error - data set cannot be processed

Batch Processing
Detail

The detail shows you the protocol for processing. Information is grouped and important information (warnings & errors) is described in detail.

product detail

Repricing

The Repricing section gives you access to the settings for Repricing.

Strategys

Detail

The strategy includes the rules for the different criteria for SnapTrade repricing.

Overview

Each strategy is identified by a unique number. This number can be used during the article import (CSV file) or via the XML interface. In addition, in the list of strategies you will find a description, the filters and the general price gap to the cheapest competitive offer.

Strategies

Strategies can be deposited for your entire assortment at the marketplaces or for individual articles. This enables you to pursue different strategies. The repricing determines the appropriate price for the article based on the strategy. The specified price range (minimum and maximum price) is taken into account.

Price Changes

SnapTrade determines price suggestions in a timely manner (every 24 hours). The log of price changes provides information on this.

Tip: Import the prices into your webshop. This is possible manually or time-controlled via the automatic FTP upload.

Price Changes

Account

Within the menu item Account you configure your SnapTrade environment. You have access to settings within the account, which are valid for all users as well as to the configuration of the users.

Marketplaces

In order for SnapTrade to be linked to your seller account, it is necessary to create the corresponding marketplaces for the respective sales platform. In doing so, the corresponding data for the connection to the API of the marketplace is stored. For the created marketplaces, all relevant data is automatically retrieved from the respective platform.

images/accountdock.png
Overview

In the overview you will find all the marketplaces you have created as well as clear general information about your article master and the repricing settings used. This view only refers to active items with stock:

Column Description

Time

Date of creation of the marketplace

Seller

Trader name

Marketplace

Display of the corresponding marketplace

PO

Display of the activated repricing optimisation on the marketplace

Marketplace-Strategy

Display of the strategy stored in the marketplace

%

Percentage of articles with marketplace strategy

Articles

Number of articles (divided into new and used goods)

%

Percentage of articles

FBA

Number of FBA articles

%

Percentage of FBA articles

Articles with Strategy

Number of articles with a deposited article strategy

%

Percentage of articles with deposited article strategy

Invalid Articles

Number of articles with invalid/missing price range

%

Percentage of articles with invalid/missing price range

Marketplaces

Note: For users of Amazon’s „International Listing“ feature If SnapTrade optimises the prices for several marketplaces of a seller account, Amazon automatically stops the matching of the prices and the inventory (starting from the "initial marketplace"). For inventory maintenance, an inventory management system is therefore necessary, which offsets all orders of the marketplaces in the inventory and transfers them to Amazon for each marketplace. (FBA items are excluded from this rule).

Marketplace Settings

External price-file

SnapTrade can be connected to an enterprise resource planning solution via the external price file. The price file is specified via an external link and processed hourly by SnapTrade. This file is stored on an http(s) server. Alternatively, an FTP link in the format ftp://USER:PASSWORD@DOMAIN/file.csv can be used. The file must be structured according to the simple file format. You can find an example under Article ⇒ Upload Articles, where you can download a template. You can check the processing in the batch processing log. In addition, the last processing is displayed.

Delete not included articles

For the external price data it can be specified whether not included articles (SKUs) should be deleted.

External price-file
Automatic FTP-Upload

The FTP upload allows to automatically upload the article CSV to a protected FTP server. This is useful if further processing is to take place, for example to import current prices or to generate statistics. In addition to the access data to the FTP server, you can specify the file name of the CSV file, as well as the scheduled time.

SFTP is supported.

Attention: The format of the article CSV can be changed by us to meet the needs of all SnapTrade users. Plan an intelligent solution that, for example, evaluates the column headers to correctly assign content.

Automatic FTP-Upload

Price calculation

The price calculation is used for the automatic price margin calculation on the article. For this it is necessary that the purchase price is deposited at the article. In the marketplace you can set the default values for the individual calculation factors.

Column Description

Shipping costs (net)

Net Shipping costs

Other costs (net)

Net other costs (e.g.: Personnel costs, fixed cost surcharges, etc.)

Profit (net)

Profit (Margin), to be achieved at the lowest selling price

Profit (%)

Percentage Profit (Margin) from purchase price

Commission

Fee rate of the offer on ebay

VAT rate (%)

VAT rate of the articles

Max.-price surcharge (%)

Percentage surcharge for calculating the maximum price

Notes:

➊ Different values can be defined for the article, which then apply across the board to the rules set in the marketplace.

➋ Price ranges already defined on the article have priority over the calculated price ranges from the price calculation.

➌ If both the profit and the percentage profit are deposited, the higher value applies in each case. Thus, a minimum profit can be defined.

price calculation

Users

A SnapTrade user is granted access within the access. The user is identified by their unique email address. The first password is sent to check the email with the first successful login.

See the list below for the available user profiles:

profile description

Administrator

can change access settings

Expert

can change data records

Editor

restricted authorisation (no access to analysis or insight into sales and revenues), can change data records

Guest

restricted authorisation (no access to analysis or insight into sales and revenues) without being able to change data

API

can only change product records

Locked

disabled user

Security

The following security mechanisms are in place to secure your SnapTrade access:

Password complexity

The complexity of the user passwords is correspondingly high in order to make spying more difficult. The following rules are set for the password:

  • At least 8 characters long

  • At least one number or special character

  • At least one upper or lower case letter

Multi-factor authentication

Multi-factor authentication gives the user the option of requesting a second piece of information in addition to the password, which makes theft more difficult by possessing the generator. In doing so, the generator creates one-time passwords that can either be used only once or whose validity is only short.

➊ Yubikey - Key generator

The Yubikey is an event-based generator of one-time passwords developed by the company Yubico. It is characterised by its ease of use and its steadily growing popularity.

➋ TOTP - Time-based one-time passwords

This type of key generation can be provided by hardware or software. An example of a free software solution is Android Token.

ACL - Access Restrictions

By releasing IP address ranges of the public network, access from certain address ranges can be configured. This is particularly useful for exclusive access from the company network if static, public IP addresses are assigned to it.

XML-interface==

Overview

The powerful XML interface enables the integration of SnapTrade into third-party systems such as your merchandise management system. This gives you control over your article master.

Limitations

To protect the SnapTrade environment from damaging implementations, only one request per minute is allowed per access, regardless of the result.

In case of justified additional demand, this can be adjusted to the individual case. Please contact us for this purpose.

The SnapTrade user via which the data is to be transferred to SnapTrade must have specified the "API" profile.

Request

The request is received and processed via POST-Request.

The request must be structured as follows:

http://www.snapsoft.de/snaptrade/api?MerchantId=___&MarketplaceId=___&email=___&password=___&action=submitFeed

Please pay attention to upper and lower case.

Description of the parameters

Parameter Description

MerchantId

Merchant ID of the MWS interface

MarketplaceId

Marketplace ID of the MWS interface

email

email of the SnapTrade user

password

associated user password

action

submitFeed - action to be executed

articleFeed.xml

XML document with actual records as multipart attachment

=== XML document === The actual data transfer takes place in UTF-8 encoded XML format, which is transferred as a multipart attachment to the POST request.

The actual article data is transferred in the ArticleFeed element and displayed as an Article element. The SKU attribute must be specified for the article, as this represents the unique identifier for the article. The following optional elements are transferred, which represent the corresponding data: [cols="2,8",options="header"]

|Item |Description |Article |Article data record - unique attribute SKU |EAN |International Article Number |ParentSKU |SKU of the master article |Repricing |Indication whether repricing should be active (0 = deactivated, 1 = activated) |Strategy |Number of the strategy to be used |PriceMin |Minimum Price (numeric) |PriceMax |Maximum price (numeric)