``` === Amazon Buy-Box ===
No guarantee can be given for the completeness and the accuracy of the following information!
To add purchased goods to the shopping cart, the Buy-Box has been set up on the Amazon product page. Amazon uses a secret algorithm to select the Buy-Box seller.
The BuyBox is the decisive criterion for the successful sale of a product. It should be the goal of every professional seller to be able to offer as many products as possible in the BuyBox. Amazon determines the current BuyBox seller based on a mix of the following criteria:
Price
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Customers expect a competitive price on the Amazon platform. Offer your goods at a competitive price.
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Keep an eye on your competitors around the clock. Compare your price with the price in the Buy-Box.
Availability
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Plan your product availability by always having key items in stock. Only items with current inventory can be considered by Amazon.
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Keep your stocks up-to-date to keep the cancellation rate low and avoid a possible negative customer experience.
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Schedule your vacation times so that customers do not have to wait long for their goods. Use the Amazon vacation feature.
Customer Satisfaction
Customer satisfaction is measured by Amazon with many criteria. Check your status in Amazon Seller Central.
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Perfect Order Percentage (POP): Percentage of all orders with perfect order processing.
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Order Defect Rate (ODR): Percentage of all orders with negative customer feedback, an A-Z guarantee claim, or a credit card chargeback.
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Pre-fulfillment Cancellation Rate: Rate of orders that are canceled before shipping - an indicator of poor inventory management.
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Late Ship Rate: Amazon customers expect swift shipping within 2-3 business days.
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Percentage of Orders refunded: Increased rate of refunds is also an indicator of poor inventory management. Source Reference: