Last updated on 17.03.2026

Amazon Fees 2026: What Applies Now and What Online Retailers Should Do

Many Amazon sellers have been asking the same questions since the start of the year: Which Amazon fees actually apply in 2026? Which changes are already active, and where is it worth reassessing prices, Fulfillment by Amazon, or promotional offers?

At the end of 2025 and the beginning of January 2026, Amazon implemented several fee adjustments that mainly affect sellers with low-priced products. Reduced selling fees, lower shipping costs for Fulfillment by Amazon, and new fee caps for promotions provide noticeable relief, but only if you know the details and respond in the right way.

In this blog post, you will learn:

when Amazon announced and implemented which fee changes,
which selling fees and FBA fees have actually applied since December 2025 and January 2026,
and which specific conclusions you should now draw as an Amazon seller to protect your margin.

Table of Contents

Amazon Fees 2026: Overview of the Most Important Changes

Change	Effective since / from	Details
Reduction in FBA shipping fees (parcels)	15 Dec 2025	Average of –€0.32 / –£0.26 per unit in Germany, the UK, France, Italy, and Spain
Reduction in selling fees for clothing & accessories	15 Dec 2025	up to €15: 8% → 5% · €15–20: 15% → 10%
Reduction in selling fees for home products	05 Jan 2026	15% → 8% for items up to €20
Reduction in selling fees for pet products	05 Jan 2026	15% → 5% for items up to €10
Reduction in selling fees for food & dietary supplements	05 Jan 2026	8% → 5% for items up to €10
Expansion of low-price FBA up to €20	05 Jan 2026	Average of –€0.45 per newly eligible unit (not all categories)
New fee caps for deals and promotions	05 Jan 2026	Germany: €300 · UK: £200 · FR/IT/ES: €100
Increases in storage, return, and liquidation fees	January–February 2026	On average, a total increase of +€0.02 per unit sold via Fulfillment by Amazon

Source: Amazon Seller Central

FBA Fees 2026 in the Low-Price Segment: When the Rate Really Applies

Since January 5, 2026, the reduced low-price rate has applied to products up to €20 or £20. Amazon states the relief at an average of €0.45 / £0.40 per unit.

Important: the rate does not apply to all categories. Excluded categories include:

Beauty
Health & personal care
Food & gourmet food
Books
Office supplies
Industrial and business products
Accessories for Amazon devices

In addition, fixed requirements apply to dimensions, weight, and the selling price including VAT (Source: Amazon Seller Central).

Practical tip:
Because the low-price FBA rate is strictly tied to fixed price thresholds, even a small price increase can cause the cheaper shipping rate to no longer apply. If you work with automated price management, use defined maximum prices to keep your products deliberately below the €20 threshold. Repricing solutions such as SnapTrade help you consistently maintain these price ceilings even under strong competitive pressure.

Selling fees 2026: Why price thresholds such as €10 and €20 are crucial

The biggest relief comes from reduced selling fees, but only up to certain price thresholds.

Example: home products (Germany):

previously: 15%
new: 8% up to €20

A selling price of €19.99 falls under the fee reduction, while €20.01 no longer does.

Especially for items close to these price thresholds, just a few cents can make the difference of several percentage points in selling fees. As a seller, you should manage prices such as €9.99 or €19.99 deliberately and regularly check whether products are unintentionally moving above the relevant threshold.

Calculation example: simplified comparison

Example product: Home products, selling price €19.99, Fulfillment by Amazon (FBA)

Item	Before (€)	After (€)	Difference (€)
Selling fee	3.00	1.60	+1.40
Low-price FBA	–	–0.45	+0.45
Total effect	–	–	+1.85

Note:
This example is deliberately simplified. It does not take into account minimum fees, storage costs, returns, advertising, VAT, or other variable costs, among other things. It is intended to illustrate the fee effect, not to serve as a complete calculation.

Deals and Promotions: More Planning Certainty Instead of a Cost Brake

Since January 5, 2026, new fee caps have applied to cost-dependent promotional formats that you should take into account when planning your campaigns:

Germany: maximum €300
United Kingdom: £200
France, Italy, Spain: €100

Amazon has not generally reduced these fees, but instead capped them at the top end. This reduces your cost risk for larger promotional campaigns, but it does not replace a careful profitability calculation.

Practical tip:
Continue to use promotional campaigns only if you have defined a clear minimum margin in advance. The new fee caps create planning certainty, but they do not protect you from unprofitable selling prices.

Checklist: How to Review Your Products for Fee Effects

To actually benefit from the Amazon fee reductions in 2026, you should now review your pricing and assortment strategy in a structured way.

Group your products systematically by relevant price thresholds (≤ €10 and ≤ €20).
Check each relevant product specifically to see whether the requirements for the low-price FBA rate are met.
Test selling prices just below the fee thresholds and compare their effects on margin and sales.
Use promotional campaigns only if you have defined a clear minimum margin in advance.
Review your fees regularly using the analysis and calculation tools provided by Amazon.

Amazon explicitly recommends the revenue calculator, the “Fee and Profitability Preview” report, and the profit analysis in Seller Central for this purpose.

Assess Amazon Fees Properly with SnapTrade

Amazon’s fee reductions create new opportunities, but they also add more movement to your calculations. SnapTrade helps you stay on top of it: you can clearly see how fees affect your prices and margins without having to recalculate everything manually.

You store your costs once for each marketplace and shipping method. SnapTrade uses these values for your pricing calculation and helps you implement price changes in a transparent and structured way. When Amazon adjusts fees or price thresholds, you quickly see where action is needed. This allows you to make decisions based on reliable figures instead of estimates.

Transparency also remains at product level: you can quickly see how changes in fees or shipping costs affect your margin and adjust your prices in a targeted way.

Your Benefits with SnapTrade:

You maintain an overview of your actual costs even when fees change.
You adjust prices specifically to fee levels and price thresholds instead of just reacting to changes.
You quickly see how adjustments affect your margin and your selling price.

Manage Amazon Prices with Rules

Keep track of your Amazon and FBA fees with SnapTrade and manage your prices based on rules. This helps you protect your margin even when fee structures change.

Try SnapTrade now

Conclusion: Fees Reduced, Responsibility Still Lies with You

Amazon has made noticeable fee reductions in 2026 and has relieved many sellers as a result. However, this relief does not replace a sound calculation. If you ignore price thresholds or overlook exceptions, you give away a large part of the potential.

The real benefit does not come from the fee reduction itself, but from your correct and active response to it.

About the Autor

Christopher Natan

Christopher Natan has been a Technical Customer Advisor at SnapSoft since 2018 and is therefore highly familiar with SnapTrade and current topics related to price optimization. As the link between customers and product development, he plays a key role in ensuring that our customers’ wishes and requirements are successfully incorporated into the ongoing development of SnapTrade.

Frequently asked questions: Amazon fees 2026, FBA fees and calculation

Which Amazon fees were reduced in 2026?

In 2026, Amazon mainly reduced selling fees in selected categories and additionally introduced relief for certain low-priced FBA scenarios. Not all fee types are affected. Some cost components were adjusted at the same time.

Since when have the Amazon fees 2026 or the changes applied?

Some of the adjustments have already applied since mid-December 2025, with further key changes taking effect from early January 2026. What matters in each case is the specific start date for the respective fee type and category.

Does the low-price FBA rate apply automatically to all products up to €20?

No. The rate is subject to conditions, including category, dimensions and weight, and the price including VAT. Products may still be excluded despite being below the price threshold.

Why are price thresholds such as €10 or €20 so important for Amazon fees?

Because some fee advantages only apply up to fixed thresholds. Even a few cents above them can mean that higher fees apply again and the calculation no longer works out.

How can I calculate Amazon fees 2026 reliably?

Use Amazon tools in Seller Central for this, such as the revenue calculator or the fee and profitability preview, because fees vary depending on category, shipping method, and transaction details. In practice, a single formula for everything is rarely reliable.

What is the difference between selling fees, commissions, and FBA fees?

Selling fees or commissions are usually percentage-based and depend on the category. FBA fees relate to fulfillment services such as shipping and handling and are charged in addition when Fulfillment by Amazon is used.

What additional costs should sellers keep in mind in 2026 besides FBA fees?

Typical examples include storage costs, return costs, and other item-dependent fees that can vary significantly depending on the product and process situation. These are often the cost items that explain why strong sales do not automatically mean strong margins.

Which levers are most effective in 2026 for making use of fee effects?

First, group products by relevant price thresholds. Second, check for each cluster whether the FBA conditions and category requirements are met. Third, actively manage price thresholds instead of slipping above them by accident.