Auf dem Bild sind weiße Spielsteine mit Buchstaben zu sehen, die das Wort SEO bilden. SEO steht für Search Engine Optimization, die auch in Form der Amazon SEO für den Marktplatz betrieben wird.

With more than 300 million customers, Amazon is the giant among online marketplaces. So if you want to offer your products here, you have to stand up to a lot of competitors from all over the world. In order to be able to compete at all on Amazon as a retailer, search engine optimization (SEO) should therefore come first. In this blog post we show you which Amazon SEO basics every marketplace retailer should make use of and which measures contribute decisively to improving the listings.


Amazon backend keywords are, as the name suggests, listed in the backend of Amazon Seller Central. In this blog post you will learn where exactly you specify the keywords, what to look out for and which tools can help you with your research.


For the first time, SnapSoft was an exhibitor at the E-Commerce Berlin Expo this year. Our team was tense, expectant and excited at the same time in the run-up to one of the largest trade fairs in the e-commerce sector in Germany. Now that the event is over, we take a look back and tell you about our impressions, experiences and what we took away from the show.

Hero Shop4All Case Study

With ShopSPY, e-commerce all-rounder Shop4All has doubled the sales of its online stores. Managing Director Danny Weidner tells us in an interview how this was possible.

Das Bild zeigt einen großen Lagerraum mit einer Mege Kartons und gelben Boxen

The B2B spin-off Amazon Business has existed since 2015. In this article, we’ll show you why B2B e-commerce is experiencing such an upswing right now.

Titelbild Koi-Center Riepe

One of the greatest strengths of the cloud-based SaaS ERP plentymarkets is its numerous integration options. SnapTrade can also be easily connected to the ERP via our REST API. One of our customers who uses this system combination is Koi and pond construction expert Koi-Center Riepe. Daniel Svoboda tells us in an interview how exactly […]

eBay is a cornerstone of the local online trade. The platform, which was launched in the nineties as a pure online auction house, has long since evolved into a full-fledged marketplace. With new functions, the operator wants to further improve the sales opportunities of its merchants. In this post, we look at the latest eBay updates and what opportunities they present for your business.


Some of our customers have developed their own solutions to integrate our repricer into their tech stack, including Rapidpack GmbH, based in Berlin. In this interview, Tulga Fischer, deputy managing director at Rapidpack, tells us how the communication between the company’s JTL merchandise management system and SnapTrade works – and what convinced him and his team to use our tool.

Das Bild zeigt eine Reihe verschiedenster Verpackungen

Der Countdown läuft: Am 1. Juli 2022 tritt die Novelle des Verpackungsgesetzes in Kraft. Bis dahin müssen sich alle Unternehmen, die in Deutschland verpackte Ware in den Umlauf bringen, im Verpackungsregister (LUCID) registrieren und angeben, welche Verpackungsarten sie einsetzen. Falls das nicht geschieht, drohen Sanktionen von Bußgeldern bis zum Verkaufsverbot der jeweiligen Waren. Damit Sie […]


The European Union is pushing ahead with its “New Deal for Consumers”, which aims to strengthen consumer rights. The so-called omnibus directive is intended to increase transparency in online trading and modernize a number of changes. For retailers, this means that they have to adapt their business processes to the regulations, otherwise severe penalties in […]