A maximum of 5% of all purchases on Amazon are then also rated. It has long been clear that one of the most important factors in selling successfully on Amazon is product reviews. In this article you will find out why reviews on Amazon are so enormously important for retailers and how retailers can use simple tricks to win more reviews, beat the competition and earn more money in the long term.
If users are looking for a specific product, they should preferably use Amazon’s product search. In this blog you can read how you, as a retailer, place your offers in comparison to the many other offers from competitors and how you use price optimization across ASINs.
According to industry estimates, the winner of the BuyBox scores 9 out of 10 orders. The goal of every retailer should therefore be to be able to offer as many products as possible in the Amazon BuyBox. In this blog we will tell you what advantages the space in the BuyBox offers and how you can win the BuyBox for yourself.
Just because retailers offer their goods at the lowest price doesn’t mean that customers will only buy from you. Of course, a low price is an important criterion for many buyers, but it is by no means a guarantee of success – neither to get into the Amazon BuyBox, nor to be at the top of important keywords. Read about why the cheapest price is not always the best in this blog!
Statements that repricing on Amazon, ebay and in regular online trading destroy prices and thus the margins can be heard again and again these days. From a subjective point of view this may actually be true, but a sober, objective point of view only results in attractive and competitive prices.
The entry into e-commerce offers retailers new opportunities, but at the same time presents them with incredibly great challenges, since from now on they are in a field of tension between growth and market concentration. Marketplaces such as Amazon, eBay or Zalando are particularly tempting and promising. In this blog, you can find out how retailers achieve healthy and sustainable growth on the marketplaces.
Did you know how incredibly large the pool of undiscovered Fulfillment by Amazon errors is? Of course mistakes can happen, but they should never go undetected, because in the worst case these mistakes can lead to traders losing hard cash. Read about what causes the most common FBA errors and how traders uncover them in order to get their lost money back in this blog post.
A customer-oriented price strategy in e-commerce has always been one of the most important criteria for sustainable success. If it does seem sensible to adjust the price to the expectations of the retailer and at the same time to consider the needs of the consumer, this is not always easy for retailers to implement. You can read in this blog post how and why retailers should structure their prices in a customer-oriented manner without losing margins.
With more than 300 million customers, Amazon is the giant among online marketplaces. So if you want to offer your products here, you have to position yourself against a lot of competitors from all over the world. In order to be able to compete at all on Amazon as a retailer, SEO optimization should therefore come first. In this article, we examine which Amazon SEO basics every marketplace retailer should implement and which measures contribute decisively to improving the listing.
In order to be successful in e-commerce in the long term, retailers can no longer avoid adjusting their product prices these days. While a few years ago it was sufficient to occasionally control the prices of the competition, this is no longer sufficient today. It is not uncommon for retailers to change their prices several times a day or hourly. Since this process can hardly be done manually for retailers, automated price optimization including a sophisticated strategy is essential. In this article we explain how retailers determine the optimal sales price and how our repricing strategies can support them.
