A maximum of 5% of all purchases on Amazon are then also rated. It has long been clear that one of the most important factors in selling successfully on Amazon is product reviews. In this article you will find out why reviews on Amazon are so enormously important for retailers and how retailers can use simple tricks to win more reviews, beat the competition and earn more money in the long term.

If users are looking for a specific product, they should preferably use Amazon’s product search. In this blog you can read how you, as a retailer, place your offers in comparison to the many other offers from competitors and how you use price optimization across ASINs.

According to industry estimates, the winner of the BuyBox scores 9 out of 10 orders. The goal of every retailer should therefore be to be able to offer as many products as possible in the Amazon BuyBox. In this blog we will tell you what advantages the space in the BuyBox offers and how you can win the BuyBox for yourself.

Just because retailers offer their goods at the lowest price doesn’t mean that customers will only buy from you. Of course, a low price is an important criterion for many buyers, but it is by no means a guarantee of success – neither to get into the Amazon BuyBox, nor to be at the top of important keywords. Read about why the cheapest price is not always the best in this blog!

Statements that repricing on Amazon, ebay and in regular online trading destroy prices and thus the margins can be heard again and again these days. From a subjective point of view this may actually be true, but a sober, objective point of view only results in attractive and competitive prices.

Free shipping has become a basic requirement in the minds of users. On Amazon in particular, users expect the best product quality, the best service and the best price, as well as fast and free shipping. You can find out here how retailers can meet these requirements and how they can successfully position themselves in the BuyBox.

A customer-oriented price strategy in e-commerce has always been one of the most important criteria for sustainable success. If it does seem sensible to adjust the price to the expectations of the retailer and at the same time to consider the needs of the consumer, this is not always easy for retailers to implement. You can read in this blog post how and why retailers should structure their prices in a customer-oriented manner without losing margins.

In order to be successful in e-commerce in the long term, retailers can no longer avoid adjusting their product prices these days. While a few years ago it was sufficient to occasionally control the prices of the competition, this is no longer sufficient today. It is not uncommon for retailers to change their prices several times a day or hourly. Since this process can hardly be done manually for retailers, automated price optimization including a sophisticated strategy is essential. In this article we explain how retailers determine the optimal sales price and how our repricing strategies can support them.

Business decisions are primarily influenced by one thing – numbers, numbers, numbers. Whole processes are reduced to mathematical sizes and ultimately guided by them. Certain key figures provide information about the product and sales performance and which screws still need to be turned in order to improve the result. In the following blog post we examine the most important key figures that every Amazon seller needs to know in order to perform successfully on the marketplace.

94 percent of Germans want to use online channels for their Christmas shopping in order to escape the hustle and bustle in the shopping center. The Christmas stroll is becoming more and more a digital experience, which of course not only pleases the individual retailers but also the marketplace giant Amazon. Reason enough for all sellers to prepare their range for the most consuming time of the year. It is essential for retailers whether they go into the Christmas business with the right products. Read in this blog how you can get the best possible out of your product range and how our ASIN advisor tool can support you.