SnapSoft at E-Commerce Berlin Expo 2023 – a review

SnapSoft Team

For the first time, SnapSoft was an exhibitor at the E-Commerce Berlin Expo this year. Our team was very excited and full of anticipation in the run-up to one of the largest trade fairs in the e-commerce sector in Germany.

Now that the event is over, we take a look back and tell you about our impressions, experiences and what we have learned.

The E-Commerce Berlin Expo 2023

This year’s E-Commerce Berlin Expo was held for the seventh time. The leading e-commerce event is aimed at online traders, e-commerce experts, IT professionals and service providers associated with the industry.

9000 visitors were expected, 17,000 were actually present. Long queues of people in the entrance area at the beginning of the event, the dense hustle and bustle throughout the exhibition area and the omnipresent high noise level were proof enough of the high density of visitors.

In total, over 250 international exhibitors presented their innovative products and services and gave lively insights into their part of the e-commerce world. The SnapSoft team was present with an attractive booth in a prime location. With lots of knowhow, information and materials around our repricing tool SnapTrade. we were looking forward to good conversations and an interesting exchange with our visitors.

In addition to the exhibition area, the fair scored with an impressive range of presentations by industry experts. Over 70 speakers shared their expertise in presentations and workshops on a wide range of topics from the e-commerce sector, online retailing and online marketing. Unfortunately, the SnapSoft team had little time to listen to the interesting presentations.

Impressions from the E-Commerce Berlin Expo

The SnapSoft team members were fully enthusiastic about the trade fair, reporting it was “impressive event” where “the number of visitors far exceeded expectations”. The atmosphere was great, even among the numerous exhibitors.

The SnapSoft booth crew had many interesting, open and intensive conversations and was able to establish good and qualified contacts. The audience was international; visitors to the SnapSoft booth included people from the Czech Republic, Slovakia, Poland, the United Kingdom and Italy.

The SnapSoft booth was visited by many retailers who have or want to set up their own webshop and were particularly interested in our online store price optimization ShopSPY. In addition, there were plenty of cooperation requests, including from payment service providers and store suppliers.

Some of our customers were also among the visitors to our stand, who we were finally able to meet in person after many years of partnership. Surprisingly, some of our customers did not yet know all of our SnapTrade products. The trade show thus provided the ideal opportunity to provide our customers with information on our entire product range.

We also had an insightful conversation with the partner manager of JTL, a well-known ERP provider in the field of e-commerce. The JTL booth was right next to ours, so it was a good opportunity to consolidate our new partnership and discuss future joint actions.

A special highlight was the visit of Michael Atug, digital rock star, expert and speaker in the e-commerce sector and founder of the online community Multichannel Rockstars. We also took a nice snapshot with the all-round genius. We look forward to seeing Michael Atug again this summer at the MultichannelDay in Cologne. This will be the next big e-commerce event where we will be present as an exhibitor.

SnapSoft at the E-Commerce Germany Awards 2023

The evening before, the SnapSoft team was already present at the E-Commerce Germany Awards 2023 ceremony in Berlin’s Modehalle. The annual awards are an online vote via LinkedIn in which companies with innovative e-commerce solutions on the German market can participate.

There were a total of 12 competition categories this year. With SnapTrade we were represented in the category Best Analytics / BI Solution and, thanks to our LinkedIn voters we had made it to the finals.

The excitement before the award ceremony was all the greater. Although the awards went to other companies with equally innovative e-commerce solutions. But being there is everything. We were happy to be part of this atmospheric event. Over 500 people were present, the mood was exuberant and cheerful – a great foretaste of the next day.

What we take away from the E-Commerce Berlin Expo

In sum, we felt the e-commerce show provided the ideal platform to showcase our SnapTrade repricing tool. Our visitors were very  curious and open-minded. Especially the demand from online merchants for ShopSPY was overwhelming compared to our Amazon repricing and eBay repricing – an indication that there is still a lot of potential here.

Reading tip: Doubling sales with ShopSPY: How Shop4All optimizes its online stores.

The trade fair showed us that there is a great need for information about the numerous advantages of our repricing tool and that we should focus on increasing awareness of the tool both nationally and internationally.

Reunion in 2024

The trade fair leaves us with many positive impressions and inspirations for the future. We had many informative discussions and made interesting contacts. The concerns and questions of our visitors gave us great impetus to further develop and expand our repricing solution. What we already know is that we will definitely be back at the E-Commerce Expo Berlin 2024.