Preisoptimierung – Preisverfall oder Chance?

Price optimization in the high price segment

Some manufacturers have managed to place their products so cleverly in the market that they get the snob effect advantage do. The customer is willing to accept a significantly higher purchase price for a certain image or status symbol. Even if the selling price is significantly higher, the margin for the reseller is low. In order to still be able to sell acceptable quantities, you have to stand out from the crowd of other providers, which is why price optimization should definitely be considered for such high-priced products.

5 reasons why automatic price optimization is worthwhile

Price optimization has a number of advantages, we present the 5 most important of them.

#1 You save time and resources

Manually customizing your products can work for a small range with just a few items. But even then, the adjustment takes a lot of time and ties up resources that you could use elsewhere. An automated solution does this work for you.

#2 You react faster to market changes

Regardless of the time involved, manual adjustment also means that you can only react to changes in the market with a delay. Depending on how quickly the market prices in your segment change, this can mean that the change is already out of date by the time you enter it. A repricing tool adjusts the product price within a very short time, if necessary several times a day. In this way, you always sell in a market-oriented manner without having to constantly keep an eye on it.

#3 You sell with optimized margins

We had already cleared up at the beginning that repricing automatically also means price dumping. Repricers like SnapTrade have demand optimization that allows you to sell products that are in particularly high demand at a higher price. This allows you to optimize your margin and increase profits.

#4 You can calculate your prices precisely

Precise pricing for online shops is essential if you want to determine your profit margin and sell economically. With our price calculation , you determine the article prices based on your specifications directly in the tool and can use the results to determine your price ranges.

#5 You optimize your sales strategy

In order to be able to carry out an intelligent and above all effective price optimization, automated systems for price optimization offer an efficient solution. Provider-specific rules also make it possible to respond specifically to the respective competition and to thin out lists of offers according to ratings and shipping time – not every competitor has to be undercut.

Conclusion

If you look at the development of the market in recent years, it can be said that retailers no longer have sole voting rights in pricing. The sales market has changed from a regional to a national to an international market as a result of online trading. The increasing supply naturally means that the competition is greater and tougher. While customers are aware of the tools necessary to compare offers, price is one of the key factors that determine whether a sale is made. Companies should therefore see price optimization as a kind of ingredient in their personal recipe for success.