Worauf es beim Branding auf Msrktplätzen ankommt

Branding on marketplaces: What are the options?

As an individual retailer on Amazon, eBay & Co. you are like a fish in a sea of offers. The ocean is getting busier and busier: More and more providers are entering the market because they want to use the awareness and reach of the marketplaces for themselves. In order not to get lost in the flood of offers, various efforts are necessary: Branding is the magic word. However, e-commerce giants are quite strict when it comes to branding on marketplaces. However, we will show you what options are available in this blog post.

Read more
Produkttexte schreiben am PC

Writing product texts: How to create the perfect product description

Writing product texts has to be learned. An ideal product description is more than simply reciting the features of an item: it provides information about the product, conveys the company’s own brand message, creates trust and encourages people to buy. To ensure that you succeed in balancing product information and sales magnets in your product texts, we present some basic rules for writing article descriptions in this article. We’ll also show you how to create engaging product pages using best practices.

Read more

400% increase in sales: How Trend-Outlet.de is getting out of the corona pandemic stronger with the help of SnapTrade

Under the name Trend-Outlet.de, three founders sell high-quality remaining stock and discontinued collections from well-known sports and fashion item manufacturers. In an exciting interview with one of the managing directors, you will learn how the outlet retailer deals with the constant pressure of competition and how he manages to position himself successfully online with the help of SnapTrade price optimization.

Read more

Cross-ASIN price optimization

,

If users are looking for a specific product, they should preferably use Amazon’s product search. In this blog you can read how you, as a retailer, place your offers in comparison to the many other offers from competitors and how you use price optimization across ASINs.

Read more
Amazon Repricing

Amazon BuyBox – is the cheapest price the best price?

,

Just because retailers offer their goods at the lowest price doesn’t mean that customers will only buy from you. Of course, a low price is an important criterion for many buyers, but it is by no means a guarantee of success – neither to get into the Amazon BuyBox, nor to be at the top of important keywords. Read about why the cheapest price is not always the best in this blog!

Read more
Preisoptimierung Preisverfall oder Chance

Price Optimization – Price Drop or Opportunity?

Statements that repricing on Amazon, ebay and in regular online trading destroy prices and thus the margins can be heard again and again these days. From a subjective point of view this may actually be true, but a sober, objective point of view only results in attractive and competitive prices.

Read more

Free shipping to the Amazon BuyBox?

Free shipping has become a basic requirement in the minds of users. On Amazon in particular, users expect the best product quality, the best service and the best price, as well as fast and free shipping. You can find out here how retailers can meet these requirements and how they can successfully position themselves in the BuyBox.

Read more
E-Commerce-Strategie: Marktplatz oder Onlineshop

Your own online shop or Amazon and ebay: Where should retailers sell?

,

There are various ways and solutions to design your first entry into online trading. Whether you have your own online shop or via the Amazon and ebay marketplaces – one thing is certain, whoever wants to trade online has a whole range of options. In this blog post we reveal which sales platform is best for you.

Read more

Sustainable growth on the marketplaces – this is how it works!

,

The entry into e-commerce offers retailers new opportunities, but at the same time presents them with incredibly great challenges, since from now on they are in a field of tension between growth and market concentration. Marketplaces such as Amazon, eBay or Zalando are particularly tempting and promising. In this blog, you can find out how retailers achieve healthy and sustainable growth on the marketplaces.

Read more

Errors in the FBA warehouse: How they arise and how dealers get their reimbursement

,

Did you know how incredibly large the pool of undiscovered Fulfillment by Amazon errors is? Of course mistakes can happen, but they should never go undetected, because in the worst case these mistakes can lead to traders losing hard cash. Read about what causes the most common FBA errors and how traders uncover them in order to get their lost money back in this blog post.

Read more